To dream is to be alive.

Dreams define who we are, forming a positive driving force that motivates us.

They cause us to imagine what could be, to seek out challenges, and to be unafraid of failure.

Dreams are our commitments to future generations.

Joy is a state of being and a conscious choice to live and work with a grateful heart for a cause greater than oneself.

It is the ongoing experience of doing something worth doing for the good of each other, our customers, and society.

Whether from the marketplace, the race track, or the pursuit of a new technology or business, Honda associates have always viewed challenges as opportunities.

We are energized by the unwavering quest for a better way, and we are consistently inspired to exceed the limits of imagination.

Passion is living and working beyond one’s limits. It is compelling and contagious.

It is born of our love for society, and it drives our competitive spirit.

It is evidenced by our energy, excitement, determination, and drive to advance the human experience and become the organization that society wants to exist.

Respect is a belief in the highest potential of each and every human being.

Respect is demonstrated by abundant opportunities to think, reason, and create in and beyond your role.

Each individual’s unique and highest contributions are critical to Honda’s success.