To dos & not to dos that move business forward
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Transcript of To dos & not to dos that move business forward
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rac
© F
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Ka
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Wom
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Bus
iness
Cent
er
Apr
il 17
, 201
2 To Dos and Not To Dos
That Move Business Forward
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To
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Embracing Mistakes
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• Tweak and refine image and branding for at
least a year
• Test market place response by conducting lots
of reality research
• Trust your gut
• Remember everyone has an opinion, so filter
with your strategic sieve
• Use your mission and core values as a
benchmark for yes and no
• NO is a good thing
• Remember you are an expert with value
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Embracing Mistakes – Not To Dos
• Go in with your eyes closed
• Forget WIFM
• Lose your passion
• Stop seeking solutions and resources
• Compare yourself to “Susie Seems So
Successful”
• Be afraid of change
• Dismiss the customer
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Do It. See It.
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Do It. See It. Then You Will Believe It
• URL, website, social media and digital
footprint
• Practice: “I am founder, owner, genius
behind, creator of….”
• Network
• Cultivate Circles of Influence
• Complete TST Business Basics Worksheet
•
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Do It. See It. - To Dos
• Define success
• Follow up
• Benchmark
• Accountability
• Track
• Flexibility to stay the course or detour
• Celebrate
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Do It, See It. - Not To Dos
• Get derailed by shiny object syndrome
• Lose focus listening to everyone’s opinion
• Forget you and your sieve
• Fall subject to: FEAR - False Evidence
Appearing Real
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Entrepreneur Realities
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ard Entrepreneur Truths
1. Solopreneur doesn’t have to be solo
2. Home office doesn’t have to always be at
home
3. Money is always a concern
4. “No” is one more step toward “Yes”
5. Hours are 24/7
6. Understand how to strike when the iron is hot
7. A plan is worthless without the follow up plan
8. It takes three to five years to turn a profit
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To
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ard Entrepreneur Realities – To Dos
• Set weekly, quarterly, yearly goals
• Find an infrastructure that works for you
• Invest in free – then upsell
• Take advantage of Kansas City’s rich resources
• Set limits and boundaries (ie: repeated prospect
coffee appointments)
• Include and balance client/customer, business
development, pipeline, present and future in
weekly activity
• Research
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• Neglect the 90-day pipeline particularly when success is at your door
• Forget “you” time
• Underestimate your value and the value of your product/service
• Misunderstand the value of free, nor the cost of free
• Forget or shy away from “the ask”
• Lose sight of your personal mission, your passion, your commitment to your dream
Entrepreneur Realities – Not To Dos
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Resources
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ard Kansas City Small Business Resources
Women’s Business Center
KC Source Link
Non Profit Connect
Chambers of Commerce
Johnson County
Community College
-- KSBDC
-- Entrepreneurship Program
StartKC
eWomen Network
Aspire KC
Smart Connect KC
ACA (American Club
Association)
ECJC
Laura Wynn Linking
Professionals
Constant Contact (Paige Cahill)
Thinking Bigger Events &
Calendar
Kauffman Foundation
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ard Online Resources
LinkedIn Groups
Google Alerts
hubspot.com
chrisbrogan.com
hbr.org
Inc.com
grammar-monster.com
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© F
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Ka
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Wom
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Bus
iness
Cent
er
Apr
il 17
, 201
2
Terri S Turner
913.406.8636
Website:
terristurner.com
Facebook: facebook.com/tstbusinessstrategies
LinkedIn: linkedin.com/in/terristurner
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