Better Me: 365 Ways to Transform Your Everyday Life (personal growth)
To Create a Better Everyday Life for the Many People, IKEA
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Transcript of To Create a Better Everyday Life for the Many People, IKEA
![Page 1: To Create a Better Everyday Life for the Many People, IKEA](https://reader035.fdocuments.us/reader035/viewer/2022081605/58ef64861a28ab8f178b4585/html5/thumbnails/1.jpg)
We areAsad
Sakib
To Create a Better Everyday Life for the Many People
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Topics cover our
study
• About IKEA, Vision, Mission
• Anti-Branding
• Democratic Design
• IKEA Diamond
• IKEA’s Environmental Policy
We have studied ‘IKEA’
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• It is the biggest brand in Furniture Retailing industry• Founded in Sweden in 1943 by then-17-year-old Ingvar
Kamprad.• IKEA owns and operates 373 stores in 47 countries.• The IKEA website contains about 12,000 products• The number of employees 147000 (2014).
About IKEA
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IKEA
Innovation Knowledge Experience Accessibility
About IKEA
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• Personal Vision for IKEA employees:I, as an employee at IKEA, can make a difference. I am able to help to create something for the benefit of everybody, a better everyday life at home.
• Corporate Vision:A community of professionals, constantly developing the skills necessary to create a better everyday life at home for the many people
IKEA’s Vision
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• Personal mission for IKEA’s employees:I will gain the knowledge necessary todevelop myself and my skills so that my work and my life are more meaningful.
• Corporate Mission:To develop the skills of every IKEAemployee, so that they may becomeprofessionals in providing a completerange of home decorating products ofgood form and function at a low price.
IKEA’s Mission
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“who’s on the side of the customer?”
IKEA an anti-brand “For the many…”
“Isn’t there room for an anti-brand that stands for low price, high quality and innovation?”
“Isn’t there room for an anti-brand that stands for the benefit of everyone?”
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• The idea is used as selling a product at only its product value, no additional charge of brand value. For example, you need to pay an additional tk.30000 for iPhone brand for a mobile costing tk.80000. An non-brand producer may offer the same producct at tk.50000 only.
• The quality should not be excused while anti branding, other wise it would not work.
Anti Branding
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• Democratic Design, the concept of giving everyone the same opportunity in life is set out in the following way:
“..everyone who has grown up in Sweden has learnt - either from their Dad, or from society in general - people who are not all that well off should still be given the same opportunities as people who are. It’s hardly surprising that, as a Swedish company, IKEA espouses Swedish values.”
Democratic Design
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form
function
qualitysustainability
a low price
Democratic Design in practice
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The IKEA Diamond, way to economies of scale
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IKEA works ecologically ensuring environmental conservation • not to consume resources at a rate faster than nature can replace
them• not to use unnatural materials and substances• to preserve nature and its inhabitants• to refrain from dumping waste.
Sustainability at IKEA
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Thanks……………