A Taste of Tomorrow

To book your stand contact:Daniel.Gray@freshmontgomery.co.uk

+44 (0)20 7886 3056ife.co.uk

111Countries

27,000Attendees

1,350 Suppliers

IFE 2019Festival of Food & Drink

A huge number of industry professionals, associations, federations, societies and institutes were present at IFE 2017, many of which held networking events, dinners, awards, AGM’s and much more. At IFE 2019 we want to celebrate this coming together of industry by hosting and supporting even more industry events.

Tasting Trends

Tomorrow’s food & drink trends and innovations will be addressed in the existing Talking Trends seminar theatre. For 2019, we will be bringing those trends to life on Tasting Trends, our interactive live kitchen.

Ambassador Programme

In order to ensure that we continue to deliver a leading event that serves the best interests of both buyers and suppliers, we have assembled a group of industry professionals to support us in the curation and evolution of the event.

* Mintel Specialist Food & Drink retails – UK – March 2017

Frozen Food The UK frozen category is currently worth £8bn a year with forecasts predicting the category will see continued growth in the coming years to surpass £10bn. With the category undergoing somewhat of a resurgence, led by our longstanding partners, The British Frozen Food Federation, IFE has reintroduced this category to the show, enabling exhibitors to showcase their very newest and most innovative frozen products.

International Gourmet The specialist retail market is estimated to be valued at £14bn by 2021*. Combine this with food & drink imports totalling close to half of the total UK market and an insatiable desire from consumers to try new and exciting food from around the world and it is no surprise that International Gourmet is the latest category to be showcased at IFE.

ife.co.uk @IFE_Event #IFE19

Taking place 17-20 March 2019 at ExCeL, London, IFE is the UK’s largest and most important food & drink industry event. At the last edition of the show, buyers at the event had a combined purchasing authority of more than £5.4bn, giving our exhibitors access to the highest value group of food & drink buyers in the UK. IFE is co-located with Pro2Pac, the food & drink processing & packaging event.

What’s New?

Co-located with:

Event Sections Include:

Who VisitedIFE in 2017?

27,000 industry attendees

78% have purchasing authority

111 countries represented£5.4bn + combined purchasing authority

1,350 exhibitors70% of exhibitors consider IFE to be either important or extremely

important to their business 77% of exhibitors either met or exceeded their

expectations at IFE 2017

Director Sales/Marketing/ Business Development Owner/Partner CEO/Chairman/MD Buying/Purchasing Chef NPD

Consultant Catering/Food & Beverage Manager

Category/Product/ Brand Manager

Foodservice & Hospitality Manufacturing Wholesale & Distribution Import/Export Retail

Purchasing Authority

Job Function

Snacks & Confectionery Grocery Meat & Seafood Health & Wellbeing Drinks Cheese & Dairy Alcoholic Beverages

Bakery Ingredients Chilled Foods Frozen Great British & Irish Food Waste & Sustainability

More than £500,000 £100,000 - £499,999 £50,000 - £99,999 £10,000 - £49,999 £5,000 - £9,999 Less than £5,000

Company Activity

Visitor by Product Interest

On average, exhibitors at IFE 2017 expected to

generate £223,000 worth of business

following the event27%

23% 18%

16%

16%

27%

14%

13%11%

6%

29%

22%

20%

16%

12%

10%

5%

5%

4%3% 3%

%

5

10

15

20

23%

17%16%

15% 15%14% 14%

13%

8% 8% 8%

5%4%

Co-located with:

ife.co.uk @IFE_Event #IFE19

Retail

of visitors to IFE 2017 came from the retail sector including:

• Delicatessens / Farm Shops • Multiples / Supermarkets • Wine, Beer & Spirit Retailers • Independent • Gift Shops

16% Foodservice/Hospitality

of visitors to IFE 2017 came from the foodservice and hospitality sector including:

• Contract Caterers • Restaurants • Hotels • Travel / Leisure / SportsVenue / Catering • Public Sector Catering • Cafés / Sandwich /Snack Bars • Pubs / Clubs / Bars • Casual Dining • Gift Shops

27% Wholesale / Distribution / Import / Export

of visitors to IFE 2017 came from the wholesale and distribution sector, including:

• Distributors • Cash & Carries • Importers • Exporters • Wholesalers

34% Manufacturing

of visitors to IFE 2017 came from the manufacturing sector, from large FMCG brand owners to private label specialists:

• Food & Drink Manufacturers

23%

2017 VisitorBreakdown

Co-located with:

ife.co.uk @IFE_Event #IFE19

A Truly International

Event 111countries

represented

25% of IFE attendees

were international

International Pavilions at IFE 2017

Algeria • Argentina • Belgium • Canada • China • Cyprus • Cyprus - Turkish Chamber of Industry• Denmark • Equador • Hungary • Indonesia • Italy • Korea • Lithuania • Pakistan • Palestine • Peru

• Poland • Portugal • Romania • Singapore • South Africa • Spain • Sri Lanka • Thailand

Co-located with:

54% of exhibitors at IFE 2017 were international

ife.co.uk @IFE_Event #IFE19

2017 EventHighlights

Meet the Buyer

Meet the Buyer is exclusively for our exhibitors. It’s your opportunity to pitch your business to senior buyers in the industry. In 2017, Meet the Buyer returned bigger than ever before. With over 2,000 applications, we hosted 350 private meetings, with buyers including:

Exporting is Great Hub

The Hub in conjunction with the Department for International Trade brought together advice and practical guidance for all UK businesses on how to begin the export journey and start to sell products and services to a global market.

Trend Trails

New to IFE 2017, the Trend Trails highlighted products being showcased at the event that followed key food & drink trends within the industry. Trails covered the following topics: Free From, Fit for Kids, Innovation on the Go, Hot Beverages, Private Label.

In 2017, we celebrated the 20th edition of the event. Senior buyers visited in their masses to see the best that UK and international food & drink suppliers had to offer.

The show attracted 1,350 suppliers, 27,000 trade attendees and featured cutting-edge content and insight from live talks and demos across the four days. Highlights included:

The World Food Innovation Awards in association with IFE

IFE 2017 hosted the World Food Innovation Awards. These prestigious awards recognise the most innovative food & drink from around the globe.

Talking Trends

New to IFE 2017, The Talking Trends stage focused on innovation, key food & drink trends and hard hitting UK and international issues within the food & drink industry.

Future trends

ife.co.uk @IFE_Event #IFE19

Co-located with:

What the Industry Says

“IFE is an excellent platform for a versatile

company like ours, as it attracts visitors from every food sector.

We saw a strong visitor attendance from important and upcoming export

markets, which – in light of Brexit – cannot be unwelcome for players

in the British food sector.”

JAN ROBIJNS, BUSINESS DEVELOPMENT

MANAGER, DONANTANONIO LTD.

“We had a very good event

with well organised staff. It was very nice to have the team members coming over to check if our requirements

were met.”TEGGIE PHILLIPS, PARTNER,

RAGINIS MAURITIAN CURRY

POWDER

“IFE 2017 has been a great

opportunity for us to present in the UK. The reaction from

the market has been very positive, and we are already developing new commercial relationships

and leads. We decided to book a larger and central

location for 2019.“CRISTIAN CZAR, UK DISTRIBUTOR,

BEEBAD ENERGY DRINK

“IFE was absolutely mind blowing for us! We

launched only 3 months before the show and met several major

UK and EU retailers. Meetings followed and only 6 months later we

are launching nationwide into our first UK supermarket. This wouldn’t have

happened without IFE’s power of attraction for buyers and

excellent organisation.”CHARLOTTE DAUZAT,

FOUNDER, GATO & CO

Great launch pad for

our new brands. Terrific contacts made and great opportunities.”

SIMON WALES, OPERATIONS

MANAGER, TRUSTIN

FOODS UK LTD.

Exhibitors

“It’s an ideal opportunity to see new to market products and

get a feel for it. Much more tactical to see and touch the product than reading about

it in the media.”TIM HOWARD, FOOD &

DRINK DEVELOPMENT MANAGER,

THE NATIONAL TRUST“IFE has been great

to visit – great range of things to see and such a passionate selection of

exhibitors sampling and talking about their products.“

TAMMY BUTTERWORTH,

GLOBAL R&D MANAGER,

PEPSICO

“Well laid out interesting show with

some different exhibitors - well worth attending!”

FREDDIE BRISBANK,

TRADING CONTROLLER,

BOOKER GROUP

Visitors

Co-located with:

ife.co.uk @IFE_Event #IFE19

Benefit from

Pre-show Marketing Campaign

Email

We promote IFE to our database of industry professionals via email to specific groups based on their main focus and interests; this means that the right buyers see your products before the event.

Press

We worked with 320 publications and associations throughout the IFE 2017 campaignincluding Speciality Food Magazine, BBC Good Food, The Grocer, Food & Drink International, Big Hospitality, The Caterer and many more.

Website

Our website received a steady stream of traffic throughout the campaign with 200,000 users between October 2016 – March 2017. After the homepage, the exhibitor list was the most viewed page.

Social Media

IFE has an active audience of followers across social channels, and also benefits from exposure to Pro2Pac’s followers too. Information provided by our exhibitors forms a key part of the material shared.

Print

We also send a comprehensive offline campaign which includes invitations to senior buyers and a preview mailed to 15,000 qualified food & drink professionals highlighting key products and attractions to visit.

We’ll help promote your

brand

PPC and online

coverage

Co-located with:

ife.co.uk @IFE_Event #IFE19

Sponsorship opportunities

If you’re looking to enhance your presence at IFE 2019, we have a wide range of opportunities for you to choose from, be they before, during or after the event. Whether it’s increasing the visibility and exposure of your brand, targeting a new audience or highlighting the quality of your product through tastings, these opportunities will help you achieve your return on investment.

IFE brings together more food & drink buyers and suppliers than any other UK event. Taking place in London, the home of food innovation, exhibiting at the event provides a unique opportunity to:

• Access the largest group of food & drink buyers in the UK

• Position your company as a leader in the food & drink industry

• Enhance relationships with existing clients• Increase your brand awareness with visibility

to the industry’s senior decision makers• Generate new business opportunities

Join us for IFE 2019

In 2019 we want to help our exhibitors to measure their return on investment which is why all of our exhibitors get exclusive access to:

• Smart Scan App – To help you capture potential business leads for you to follow up with after the event

• Meetings Tool – To enable visitors to request and arrange meetings with our exhibitors during IFE 2019

• Meet the Buyer – This initiative, exclusive to IFE 2019 exhibitors, is your opportunity to pitch your products to some of the UK’s largest retailers and wholesalers

• PR & Marketing Support – Coverage in press releases as well as mentions on IFE social media and newsletter

Contact

Find out more and reserve your stand for IFE 2019Daniel Gray Event ManagerDaniel.Gray@freshmontgomery.co.uk +44 (0)20 7886 3056

StandSharer

Space Only

£349+VAT per m2

before 01/11/2018£359+VAT per m2 after 01/11/2018

Shell Scheme

£410+VAT per m2 before 01/11/2018£420+VAT per m2 after 01/11/2018

£300+VAT

Marketing Fee £300+VAT includes web listing, showguide entry and inclusion in pre-show and post show marketing

Co-located with: Organised by:Our Portfolio Includes:

Co-located with:

ife.co.uk @IFE_Event #IFE19