Your Blog; Readers & Search Engines

Kevin M. Brett

J452

April 23, 2013

Blogging: Alive and Well

• 54.1 million WordPress sites

• 327 million subscribers

• 2.5 billion pages

• 500,000 new posts daily

• 400,000 comments daily

Digital, Yes

• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• “Bots”/Web “Spidering”• How Many Readers?• How Many Page Views?• Search Engine Positioning?

Analog, Too

Good Old-Fashioned Journalism Matters!

Headlines Matter!

• “The Trouble with Widowers”• “It’s Not You; It’s Me”• “Competing Against the Dead”• “Smile on the Lips Before Tears in the

Eyes”

Leads Matter

• Get to the Point; Inverted Pyramid• More “Thumb Sucker” Than Hard News• What, Where, When, Who, Why & How• Not Lame. Not Boring. Not Predictable.• Draw Reader Into Conversation

Tags Matter

• Uncle Phil• Phil Knight• Nike• Chip Kelly• Autzen• Rose Bowl• Just Do It!

Stakeholders Matter

• Facebook Friends• Twitter Followers• LinkedIn Connections• LinkedIn Groups• WordPress Subscribers

Credibility Matters

• Do you have “standing?”

• Can you be a “thought leader?”

• Where do you have credibility?

• What are your strengths?

• What are your weaknesses?

Respect Matters

• Be Provocative; Not Notorious• Be Offensive Without Being Offensive• Eschew Invective, Name Calling, Slurs• Have Thick Skin …To a Point• Demand Respect; Offer Respect