Realist Narrative• Realist narrative focuses on the everyday

thoughts and concerns of society. It shows the portrayal of realistic events.

Fairy – Washing up liquid:

This advert is a Realist narrative advert because its shown to clean all the time and never run out as it ‘last longer than the next leading brand’; For example, during the advert it does a sort of time skip as it goes through all the years its been in production to show that it hardly ever runs out.

Anti – Realist Narrative• Anti – Realist narrative focuses on

something that will never happen to the audience. It will have the freedom to use all aspects of CGI.

Citroen - C4 - Staying Alive: The Citroen C4 adverts are Anti-Realist because there isn't an existing car that can just get up and start dancing in front of people on the street. But because its so creative it makes people want to buy the product more.

Animation• An animation advert is when you use/see

cartoon style / illustrations of characters to promote the products message.

Tetley's – Extra strong:

The Tetley's extra strong advert is a great advert as it shows by the use of animation that it is a strong type of tea. The way it has been illustrated shows that any one who likes a strong cuppa’ then this is the one for them, they show this by making one of the characters go on a workout and shows him getting stronger as the advert goes on. Because of how its been shown it adds emphasis to the fact that it is a strong kind of tea.

Talking Heads• A talking heads advert usually consists of

people talking into a camera. A close up picture of a person who is talking to the camera. It makes the audience feel more like they are being addressed personally.

Nike – Glory is ours:

This advert is a good talking heads advert because it has different football stars of the 21st century (For example; Wayne Rooney and Rio Ferdinand). This advert then catches the eye of young footballers and anyone who plays football or likes Nike as a brand.

Series• A realist narrative is when similar advertisements

are released every month or so from a certain product with a continuing story line. This can create a strong brand identity.

Go Compare

This advert is a series, because every month or so they have a new scenario in their advert; For example, They used to have the main character singing about the website and now have different scenarios in which he is hurt or maimed to stop him singing.

Documentary• A documentary styled advert is an

informative advertising – Usually demonstrating the product and its benefits.

Actionaid ‘Sponsor a child appeal’:

This is a very good example of a documentary styled advert because it pulls on your heart strings. It makes you feel incredibly sorry for the poor children who are starving in Africa, and makes you want to help. Also, the voice over makes it sound more dramatic as they have soft sad music playing whilst the voice over is talking.

Surreal (Abstract)• A Surreal (Abstract) advert is something were you are not trying to represent reality

but experimental, artistic and creative.

Sony ‘Bravia – Paint’:

This is a great abstract TV advert because it is just all about paint spurting out from flat windows, buildings and. From this advert, we can see that by getting a Sony Bravia TV, you will be getting an amazing picture with it that brings colour to life as that’s what the colours and the advert represent.

Humorous• A humorous advert would consist of someone/

people being funny, light hearted or amusing. Sometimes, humorous Ads can have celebrities being funny also. This then makes people want to see the advert again and again.

Cadbury – Crispello:

This is a good example of a Humorous TV Ad because it involves a family of three going for a walk in the woods with the sons girlfriend, while walking she random comes out and starts singing in front of them and opens up hidden feelings about her boyfriends dad and how she fancies him while serenading him, at the end of it she takes a bite of a Cadbury ‘Crispello’ showing us that they are new and spontaneous.

Dramatic• The dramatic style of advertising is a good way of

telling the audience, For example; About serious illness’ such as cancer and dementia. It builds tension, suspense and trying to shock the audience in to what is/has happened to people.

Cancer Research UK - When I Was Diagnosed:

This is one of the examples for a dramatic TV advert because it is about a poor woman who just been diagnosed with a life threatening illness that could kill her. It brings sadness and shock to the audience which brings out the drama and tension out in the advert.

Parodic (Parody)• A Parodic (Parody) style of TV of advertising is where an

advert makes fun of a famous film/TV scene and the company can then base their TV advert about it.

• For example; They have based a phones4u advert on a famous film called ‘The Haunting’ which is a parody because they have then made a horror scene, but also showing off the fact that they sell phones at low prices.

Phones4U - The Royal Wedding:

This is a good example of a Parodic advert because they have taken a big British celebration and a religious. By using such a big event they had the risk of it either being completely wrong and offending people or getting it completely right and gaining a massive target market, luckily the way they done it was so good that it actually benefitted them more.