Tntmediapack2014

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www.tntmagazine.com Reach 320,000 readers from 80,000 circulated copies of TNT magazine every month, 250,000 unique users with TNT Online each month and 20,000 visitors across our two annual TNT Travel Shows.

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TNT Media Pack 2014

Transcript of Tntmediapack2014

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www.tntmagazine.com

Reach 320,000 readers from 80,000 circulated

copies of TNT magazine every month, 250,000

unique users with TNT Online each month and 20,000 visitors

across our two annual TNT Travel Shows.

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Pioneering free distribution in the UK, the magazine originally had a huge backpacker following.

However as the travelling market has become increasingly sophisticated (now more ‘flashpacker’ than backpacker) the magazine has seen its reader demographic change to incorporate an older, higher-earning, longer-staying and more career-orientated market.

The TNT portfolio offers an opportunity to advertise to an affluent audience through the range of online and offline media.

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INTRODUCTION

For the last 30 years TNT Magazine has brought travel advice and news to a growing audience of travellers. 18 to 35 year olds from Australia, New Zealand and South Africa have been using TNT as their guide to living and working in the UK.

+ PAM ANN RUNNING OF THE BULLS EURO VAN TOUR SOUTH AMERICA 489 772051 605008

ISSUE 1578/ £1.95

March 2014 Issue 1579 tntmagazine.com

HEAD TO HEAD AFL & NRL

season previews

WIN! TICKETS TO BARRAKUD FESTIVAL IN

CROATIA!

Jason Donovan on reprising his role in Priscilla

499 772051 605008

ISSUE 1579/ £1.95

FESTIVAL FEVER Your ultimate guide to this summer’s music mosh pits

QUEEN OF THE DESERT

+ BRILLIANT BILBAO BBK LA TOMATINA SRI LANKA BEAT THE BOOZE BLUES 489 772051 605008

ISSUE 1578/ £1.95

April 2014 Issue 1580 tntmagazine.com

TNT BAR CRAWL Booze with a side of comedy,

karaoke and quizzes

Mia Wasikowska on her latest role in Tracks

509 772051 605008

ISSUE 1580/ £1.95

MR ADVENTURE From London to Everest’s base camp, see Rhys Darby live (hopefully)

WALKABOUT WOMAN

WIN! TICKETS TO

SOUNDWAVE FESTIVAL IN

CROATIA!

+ BEST BEACH PARTIES OKTOBERFEST SORTED LET’S ALL GO TO ICELAND CHECK OUT CHINA 489 772051 605008

ISSUE 1578/ £1.95

LISTEN TO YOUR ART First ever Oz and NZ arts &

literature festival comes to town

519 772051 605008

ISSUE 1581/ £1.95

RIDE OF YOUR LIFE Be inspired to see the world in a different way

LONDON’S BURNS-ING

Brendon Burns unleashed inside

May 2014 Issue 1581 tntmagazine.com

WIN! GO SHARK

CAGE DIVING IN SOUTH AFRICA!

+ THE CALIFORNIA LOOP CRACKING CROATIA ROMANCE ON A SHOESTRING MUSICAL BINGO 489 772051 605008

ISSUE 1578/ £1.95

February 2014 Issue 1578 tntmagazine.com

JOHN BUTLER TRIO They’re back on tour with a new album and a new attitudeCome along on March 1 for prize giveaways,

seminars & massive travel deals

LONDON’S BIGGESTFREE TRAVEL SHOW

+ JOHN BUTLER TRIO THE CALIFORNIA LOOP CRACKING CROATIA FIND LOVE, NOW! 489 772051 605008

ISSUE 1578/ £1.95

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DEMOGRAPHICS & STATS

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The free TNT Magazine is read by 320,000 readers monthly and is supported by over 250,000 unique users, generating over 10 million page impressions annually on www.tntmagazine.com.

Our main audience is an affluent traveller between the ages of 18 to 35 (50/50 male to female split) who are of Australian, New Zealand or South African origin but are now living and working in the UK.

With a propensity to travel our audience are not content to stay in the UK and that travel bug sees a high demand for a wide variety of tours to some of the worlds most exciting and beautiful destinations.

To support our website even further we also have a subscribed newsletter database of 50,000 and a dedicated following on social media of: 19,000 likes on Facebook, 10,000 followers on Twitter, 100,000 subcribers on Google+

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Nationality49% Australian27% New Zealander8% British6% South African10% Other (including Canadian, American, Irish, Polish and French)

What Holidays Do They Want?75% Sightseeing/cultural breaks62% Beach holiday56% Weekend/day trips50% Adventure travel

Destinations They Intend to Visit69% want to go to Europe57% want to travel in the UK63% want to travel to long-haul destinations

How Much Do They Spend On Annual Travel?93% spend £500+81% spend £1,000+56% spend £2,000+

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OUR READERS

Our TNT reader profile is a highly attractive proposition for advertisers. They are serious about travel with a third spending more than £3,000 per year on travel. Our reader profile is broken done as follows. (Last measured at our TNT Travel Show in March 2014).

Age21% aged 18-2471% aged 25-3411% aged 31-357% aged 36+

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With 80,000 copies distributed every month and a circulation fully audited by the Audit Bureau of Circulation, TNT is a leader in its field.

TNT Magazine is distributed at 420 locations primarily throughout London, but also in Edinburgh and Manchester. The locations are specifically chosen to maximise exposure to the relevant target audience of 18-35 year olds with travel and lifestyle at the top of their agenda.

TNT is the only place to reach this unique bunch through a free to read publication.

Our flagship product for the last 30 years and the magazine is still regarded as the bible for all the Antipodeans and South Africans living and working in the UK.

+ ANZAC TOURS GET FIT THE FUN WAY HYBRID HOSTELS BE PAID TO PARTY 479 772051 605008

ISSUE 1577/ £1.95

January 2014 Issue 1577 tntmagazine.com

THIS IS YOUR MOMENT Australia Day

in London

WIN! A SKYDIVING EXPERIENCE IN PRAGUE FOR TWO!

“PORN? NEVER SAY NEVER!” Hugh Jackman

spills his beans

WISH YOU WERE HERE?

Top 10 ways to make this year’s trip a life-changer

WIN!A VIP TABLE

FOR 10 AT PACHA LONDON

+ BLARNEY STONE KISSING TRAVEL TIPS TOP 5 HOT SPRINGS LONDON FILM FESTIVAL 429 772051 605008

ISSUE 1572 / £1.95

October 14-20 2013 Issue 1572 tntmagazine.com

ESCAPE WINTERISSUE 1572 / £1.95

ESCAPE WINTERESCAPE WINTER Don’t let go of summer yet – jet off to these sunshine-fi lled destinations

BRUGES ON A BUDGET How to spend less

in the Belgium capital

MAKE IT SNAPPY

We learn how to take top travel pics Grub’s up at London

Restaurant Festival

GET YOUR GRAZE ON

+ CORNWALL GETAWAY FAT FREDDY’S DROP FENG SHUI YOUR FLAT MAKE YOUR OWN IGLOO 409 772051 605008

ISSUE 1570 / £1.95

September 30-October 6 2013 Issue 1570 tntmagazine.com

CUBA LIBRE! Cocktails, cigars and communism ... it’s c-words galore in the Caribbean

GOING GRAND Reviews and previews

of the AFL and NRL finals

WIN! BROADBAND WHILE

YOU TRAVEL WITH A GLOBALGIG

DEVICE

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PORTFOLIO - TNT MAGAZINE

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TNT MAGAZINE - RATE CARD

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TNT Magazine Double page Full page 1/2 page 1/4 page 1/8 page

12 issue £2,500 £1,795 £995 £550 £325

6 issues £2,750 £1,995 £1,100 £615 £350

3 issues £3,250 £2,195 £1,250 £675 £380

1 issues £3,500 £2,495 £1,425 £725 £415

Cover premiums above plus

Inside front cover 10%

Inside back cover 10%

Outside back cover 15%

Specials Print run 60k 70k 80k

Belly band £8,500 £9,150 £9,700

Tip on £8,000 £8,500 £9,250

Cover wrap £7,500 £8,250 £8,995

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PORTFOLIO - TNT TRAVEL SHOW

With more than 20,000 visitors, the shows are attended by 18-35 year olds who on average spend more than £2,000 a year on travel. The audience is predominately from Australia, New Zealand and South Africa. Although we have seen increases in the number of other nationalities attending.

The shows represent a wide variety of opportunities for our clients to promote their brand and trips to our affluent audience.

Please refer to our TNT Travel Show Media Pack for details of the exhibitor packages which start at £355 per square metre with additional marketing packages for all exhibitors.

The shows also have a number of sponsor opportunities including:Event Associate Sponsor - £19,995Internet/Flight Booking Zone Sponsor - £6,495Bar Sponsor - £6,250 or Chill Out Zone Sponsor - £4,995

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Our TNT Travel shows take place in spring and autumn each year in London and the shows are London’s largest free travel exhibitions and they are regarded by travellers as the place to plan and book their annual travel.

sponsored by

show

2014TRAVEL

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Our audience is information hungry and not just in search of good value but also an amazing experience. This means that we put the onus on the tour operator to make their pages and listings as appealing as possible, as they know their tours better than anyone else. With a Book Now call to action and a dedicated tracking system we encourage our tour operators to be as comprehensive as possible with their tour information.

The more content the better, and with 100s of tours available before the function launch date we are expecting 100s more tours to be added each week.

PORTFOLIO - TNT TOURS

Our TNT Tour Search functionality allows tours providers based in the UK the opportunity to attract our hard to reach audience through our intuitive search function and promote their tour offerings.

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TOUR SEARCH

DESIGN 1

TOUR SEARCH

TOUR SEARCH

DESIGN 1

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TOUR SEARCH RATE CARD

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At TNT Tour Search we believe we’ve structured the rates in an appealing way that encourages early adoption from tour operators whilst giving both us as publisher and the advertisers the incentive to ensure the tours are as appeal as possible.

The rate card structure is as follows:• Upfront investment of £1,500 plus VAT• Monthly amount of £150* plus VAT for the first 6 months• Commission model after the initial 6 month period

PAYMENT TERMSUpfront investment payable on booking. Monthly ammount payable in arears.

*Monthly charge applies for each region tours are listed in.

TOUR SEARCH

DESIGN 1

TOUR SEARCH

TOUR SEARCH

DESIGN 1

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www.tntmagazine.com is a highly interactive site which enables advertisers to position their messages in a variety of different applications and to interact with users through a number of forums, blogs and message boards, as well as our social media platforms. With more than 250,000 unique users per month there is a real opportunity to give advertisers a visible ROI.

You can advertise your brand and special promotions throughout the site:Banner Long horizontal advert at the top of the page near the masthead, very prominent. Leaderboard Long horizontal advert at the bottom of the page, largest size. MPU Square advert on the right hand side of the website. Good for video or creative. Skyscraper Long vertical advert in the middle of the website.

April 2014 Issue 1580 tntmagazine.com

WIN! TICKETS TO

SOUNDWAVE FESTIVAL IN

CROATIA!

+ BRILLIANT BILBAO BBK LA TOMATINA SRI LANKA BEAT THE BOOZE BLUES 489 772051 605008

ISSUE 1578/ £1.95

TNT BAR CRAWL Booze with a side of comedy,

karaoke and quizzes

Mia Wasikowska on her latest role in Tracks

509 772051 605008

ISSUE 1580/ £1.95

MR ADVENTURE From London to Everest’s base camp, see Rhys Darby live (hopefully)

WALKABOUT WOMAN

PORTFOLIO - TNT ONLINE

Section sponsorships are available on the site, along with access to our regular monthly newsletter with 50,000 fully subscribed readers.

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ONLINE RATE CARD

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Our Run of Site CPM rates are shown below. Targeted adverts are available with rates on request.

Advert size - pixels up to 50k (page imps) 50-100k (page imps) over 100k (page imps)

Banner 468 x 60 £16 £14 £12

Leaderboard 728 x 90 £16 £14 £12

MPU 300 x 250 £18 £16 £14

Skyscraper 160 x 600 £16 £14 £12

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Through a combination of independent writing and user contribution, TNT Magazine has become a trusted source for anyone looking for information about travel, insurance and brands associated with all aspects of travel.

This combination is truly unique and this is one of the main reasons TNT has become such a trusted source for readers and as such gives advertisers the benefit of association.

With the added benefit of social media content, TNT has built a faithful following on Facebook (19,000 likes), Twitter (10,000 followers) and Google+ (100,000 subscribers). All of which are a valuable source of content and comment.

EDITORIAL

With 30 years of expertise in this field we are very much still pioneers in what we and our readers write about.

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TESTIMONIALS

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What do our advertisers say?“The TNT Show seems to get bigger and better every year. We always make hundreds of bookings and get a chance to talk to people seriously researching travel. It’s definitely a must do in my show calendar” Danniell Saunders, Encounters Travel

What do our readers say?“With so many changes in my seven years in the UK, there has been one constant - TNT. I have been reading it since I arrived from South Africa and it is as much part of my life in London as anything else. I found a flat through TNT, and a job in the careers section, went to gigs recommended in the entertainment section, and lapped up the travel articles. Thanks for a truly fab mag and keep up the good work.” Trish, Acton Town.

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For more information about our advertising and editorial opportunities in the TNT Magazine and online at www.tntmagazine.com please contact the team on:

020 7989 0491 www.tntmagazine.com