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TNT in France Best in France Case Study September 2003 - May 2005 By: Ms. Bousquet, Ms. Furno, Mr....
Transcript of TNT in France Best in France Case Study September 2003 - May 2005 By: Ms. Bousquet, Ms. Furno, Mr....
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TNT in France
Best in France Case Study
September 2003 - May 2005
By: Ms. Bousquet, Ms. Furno, Mr. Naywosz Paszkiewicz and Ms. Roussel
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Executive Overview• TNT’s business• TNT’s products and
clients• Why did it come to
France ?• Do TNT’s values fit
the French culture?
• Constraints in France• Adaptation to France• Key Constraint Costs• Key Benefit Numbers• Essential Advice
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The TNT Express Company
• Arrival in France : December 1998• International transport express company• 350 000 parcels delivered each day in France
3,500 000 parcels and documents delivered each week in the world (200 countries)
• Turnover 2005 : 5,3 mds euros• TNT Express France : leader in France for business to
business transport
TNT European market share is 11% in broad market and 22% in narrow market
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The activity of TNT
• TNT Express, TNT Logistics, TNT Post
• TNT Express in France : a key place in Europe
• A full-completed transport market in France but not abroad thanks to the European expansion
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TNT's clients
• Domestic, business to business, industrial companies, dangerous goods delivery services
• Expectations : To be the fastest, the more reliable
• The French presence helps TNT's ability to satisfy client demands, because it is now a main European express hub
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Why did TNT came to France?
• TNT is a global company
• Currently located in 64 countries
• France is a major strategic location of Europe
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TNT’s values
• TNT’s 7 values
• Were easy to instill in France since they are universal
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Constraints in France
• A different legislation in each country
• French employement laws : – A constraint for developping the activity – A reduction of the competitivity
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Adaptation to France
• A long integration of Jet Service in TNT
• The Jet Service team had to adapt : – TNT France had to propose all the range of TNT
product– Working internationally needs new know-how's
TNT France is a combination of know-how's
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Key Constraint Costs
• An important investment : 305 millions euros
• Different cost structures
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Key Benefits
• A strategic position
• An image benefit thanks to an established brand
• An important market
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Essential Advice
• To work in delivery services, you have to think in term of network
• You need to buy a French company to implant yourself in France…
• … But the market is already quite saturated
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We Thank
• Hervé Féat, Marketing director TNT Express France
58 avenue Leclerc BP 7237 - 69354 LYON Cedex 07
Tel : + 33 (0)4.72.80.79.01gsm : + 33 (0)6.07.81.30.35e.mail : [email protected]
• Rachel Timmerman, Depot operations manager
Garonor Ouest, Batiment 25
93151 Aulnay sous Bois
Tel : + 33 (0)1.48.14.46.28
e.mail : [email protected]
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Our Team• Louise Bousquet
Groupe HEC, H016 1, rue de la Libération
78351 Jouy en Josas 20, rue Guynemer 75006 PARIS
• Amélie FurnoGroupe Hec, K151, rue de la libération78351 Jouy en Josas1 bis, impasse Henri Regnault 92380 Garches
• Casimir Naywosz Paszkiewicz Groupe Hec, H121, rue de la libération78351 Jouy en Josas23 av. Foch 75116 PARIS
• Capucine Roussel66 bd Vincent Auriol75013 Paris