TN Climate Action CampaignTN Climate Action Campaign

Reducing CarbonReducing CarbonProtecting the ClimateProtecting the Climate

Caring for EarthCaring for Earth

Climate Change

2011 Extreme Weather Events

August driest month ever for Chattanooga. Oklahoma’s July average statewide temperature the highest ever recorded for any state.

Mississippi Flood.

875 tornado reports – the thirty year average for April is 135 – killing 327 people.

Texas wildfire spread across an area without rain for a year

Food Insecurity

Water Shortages

Public Health

Power lines

Roads

Buildings

Dwindling insurance coverage

Infrastructure Repair

Climate Change Costs

Extreme Weather Climate Change Costs

The national economic toll for extreme weather this year is estimated at $35 billion, more than five times the average annual loss. Much of that damage is uninsured.

Target20% carbon reduction by 2020

Energy Efficiency is the Wise Response to Rapidly Changing Conditions

Creation of Green JobsCreation of Green Jobs

Energy Efficiency BenefitsEnergy Efficiency Benefits

So why aren’t we So why aren’t we moving fast forward moving fast forward with energy with energy efficiency? efficiency?

The energy Industry – coal, oil, and electricity – are funding lobbyists (like the US Chamber of Commerce) and media to derail any efforts to pass major climate protection legislation that would drive major energy efficiency and Green Jobs expansion.

Political Gridlock

Resistance of TVA and its Distributors

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030

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8,000

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18,000 Annual Energy

Iteration 10.5 May Iteration 10.75 (May-10v2 Forecast) Iteration 11.1

Fiscal Year

Strategy B

Strategy C

Strategy E

3.5% of Projected FY 2015 sales

TVA’s Projected Use of (EE/DR)Energy Efficiency/Demand Response

14

Notice that after 2020, the rate of growth of TVA’s EE/DR program drops to 0%.

Strategy C is the IRP strategy adopted by TVA board in 2/11.

“The time is ripe to identify politically viable, low-cost

strategies to reduce carbon emissions. One strategy is to use

existing policies that induce changes in household technology

use. This behavioral wedge strategy can be pursued in the

near term. The resulting emissions reductions can buy time

and build a stronger public consensus to emerge on the need for more costly carbon mitigation

measures.”Michael Vandenbergh Implementing the

Behavioral Wedge (2010.)

TN Climate Action Campaign Goals

2012•Use the TVA In-Home Energy Audit to encourage reductions in home energy use. •Use this behavior change strategy to identify climate protection advocates to build a stronger public consensus on the need for more costly carbon mitigation measures.

2013•Use the Campaign structure to press TVA for a 1% energy efficiency reduction target.•Over a ten year period this target will save enough energy equivalent to six nuclear power plants.

Core Value is Central

The Campaign’s message is that we must protect the climate for this and future generations.

Messaging

The Campaign’s 1st Year Target -Organizing the Choir -

The TN Climate Action Campaign will in its first year• find 700 Tennesseans willing to get a home-energy audit for climate protection.• find 250 Tennesseans willing to get an audit and to ask others.

Our challenge is to get folks already concerned about climate change moving,

active, and organized.

Climate Protection Advocates

Climate Protection Advocates Act out of their concern for climate change. These volunteers already have had a TVA In-Home Energy Audit and followed through with at least some of the recommendations.

Will You Get Audited?• The Climate Protection Advocate ask others they

know who are concerned about climate change to reduce their carbon emissions by getting a TVA In-Home Energy Evaluation and following through with at least some of the recommendations.

• If their recruit is willing, the CPA sets a date to confirm completion of the audit and the follow through with at least some of the weatherization recommendations

Growing Climate Change Activists

We have found a new climate protectionactivist when someone who hasfollowed through with an audit is thenwilling to reach out to others to do thedo the same out of love for the Earth.

TN In-Home Energy Audit CampaignTN In-Home Energy Audit Campaign OrganizationOrganization

Any questions?

Louise Gorenflo, coordinatorTN Climate Action Campaign931-484-2633lgorenflo@gmail.com