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In order to carry out the brand analysis a sample of2690 TMT customers from 12 major cities in Punjab.was collected Worth mentioning is that East Punjab was

extensively surveyed and formed a major portion of the.sample Questions regarding the following parameters were:explored

,Quantity Demanded ,Brand In Use ,Reason For Choosing Brand ,Level Of SatisfactionRepurchase Intention - ,Awareness About The Brand Jyoti ,Most Effective Medium Of Advertisement Awareness About Jyoti Tempcore s Ownership And Helpline Services , , ,Rating Of Quality Price Availability VisibilityPlanning Of Further ProjectsAnd Stage Of The Construction Project

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DETAILS OF THE SAMPLEDETAILS OF THE SAMPLE

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In the Sample thepercentage of totaldemand was highest for( . %,Mohali 21 21followed by Patiala( . %),20 17 Ludhiana( . %),16 46 Ferozpur( . %)13 01 and( . %).Bhatinda 12 80 Thesefour cities amounted

. %for 83 65 of the.total demand

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Clearly the average Demand wasalso found to be highest in,Mohali followed by Ferozpur,Patiala Bhatinda and.Jalandhar

DETAILS OF THE SAMPLE

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In respect of brand wise,total demand Jyoti isgiving tough competition.to leading local brandsTotal demand according tothe sample was highest,for Local followed by

,Jyoti and the Kamdhenu.Tata and Bhartam

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Average demand accordingto the sample was highest, ,for PRS followed by Sail,Bhartam Jindal Super and.Amba Shakti But this didnot signify that thesebrands were capturing amajor market share asthey formed a very sample.percentage of the sample,Further Jyoti faired lowon average demand furtherstrengthening thehypothesis that itcatered mainly to sampleusers

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:ANALYSIS:ANALYSIS-ART 1 Overall Analysi-ART 1 Overall Analysi

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Question 1

:Part 1 Over All Analysi

. %36 95 of therespondents wereobserved to becustomers of Jyoti. ,Tempcore Further, , ,Kamdhenu Local Tata.Doaba followed Jyoti

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Question 2


The sample was divided infour categories on thebasis of quantity.demandedCategories Quantity (in tons)

Low Demand 0 to 10

Medium Demand 10 to 100

High Demand 100 to 1000

Very High Demand 1000 and above

As evident from the. %analysis 87 19 of thesample belonged to lowdemand group but thiscould hardly underminethe importance of thehigh and very high demandgroup as the variation in

these demand groups was.very high

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Question 3


Of the factors consideredfor the analysis Quantitycame out to be the mostimportant determinanteffecting brand choice.followed by price

Further it was seen that,Recognition Trust andDealer were of almostequal importance to the.customer

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Question 4


Almost negligiblerespondents fell in thevery low satisfaction.zone. %16 42 of the respondentsreported a satisfaction-level of 4 7

Most of the respondents( . %)77 23 were satisfiedwith their choice ofbrand and reported a- .satisfaction level of 7 9

,Further there were just. %6 17 respondents whoreported a satisfaction.level of 10

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Question 5


%85 of the respondentssaid they would repeat.the brand of their choice

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Question 6


%92 of the respondents.recognized JYOTI TEMPCOTRE

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Question 7


The most important channels ofadvertisement for recognition ofthe brand Jyoti in order oftheir importance as seen in theanalysis were hoarding followed, .by friend dealer and Newspaper

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Question 8a


Rating was divided into three.categoriesCategories Rating

Low 0-4Medium 4-7

High 7-10

. %54 07 of the respondentsreported medium quality for. %Jyoti Tempcore while 14 16. %reported low quality and 31 77.reported high quality

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Question 8a


%65 of the respondents reportedmedium satisfaction from the%price of Jyoti where as 15reported low satisfaction and%only 20 reported high.satisfaction

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Question 8a


%While only 11 of therespondents talked of lowavailability of Jyoti as many as%53 of the respondents reported%medium availability and 36reported high availability

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Question 8a


As also evident from the,response to question no 6 JyotiTempcore enjoys high visibility%as 15 of the respondentsreported low visibility while as%many as 55 reported medium and% .30 reported high visibility

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Question 9


%Only 24 of the respondents knewthat Jyoti Tempcore is the brand.of Madhav Group

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Question 10


%Only 2 of the respondents knewthat Jyoti Tempcore has a 24.hour helpline

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Question 11


%As many as 65 of therespondents had plans forfurther construction in the next.few months

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Question 12


%As many as 87 of therespondents said that they wouldlike to be contacted by Jyoti.Specialists

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Question 12


%As many as 27 of therespondents had their projects- , %at the pre Launch stage 64 hadthem at the under construction%stage and 9 at the Completed.stage

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:ANALYSIS:ANALYSIS-ART 2 City Wise Analys-ART 2 City Wise Analys

:Part 2 City Wise Analysi

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,mparative of Sample Size Total Demand and Average Demand for each cSample Size Total Demand Average Demand

Ludhiana (26.31) Mohali (21.21) Mohali (157.4)

Sangrur (15.650) Patiala (20.17) Ferozpur (48.1)

Patiala (14.089) Ludhiana (16.46) Patiala (26.5)

Jalandhar (9.405) Ferozapur (13.01) Bhatinda (24.9)

Bhatinda (9.331) Bhatinda (12.80) Jalandhar (20.1)

Mohali (7.583) Jalandhar (7.59) Nawashehar (15.2)

Ferozpur (5.502) Sangrur (3.18) Ludhiana (12.4)

Rupnagar (4.944) Nawashehar (2.95) Rupnagar (7.0)

Nawashehar (3.494) Rupnagar (1.99) Amritsar (6.3)

Fatehagarh Sahib (1.673) Mansa (0.30) Sangrur (4.1)

Mansa (1.673) Fatehagarh Sahib (0.14) Mansa (3.6)

Amritsar (0.111) Amritsar (0.04) Fatehagarh Sahib (1.7)

On the basis three. .parameters i e size of the, ,sample total demandaverage demand ssevencities out of twelve wereselected for the city wise.analysis These were, , ,Ludhiana Sangrur Patiala, ,Jalandhar Bhatinda Mohaliand


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:City Ludhiana

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. % ( )Almost 24 57 661 of the sample is taken from Ludhiana which. % ( )accounts for just 16 46 7817 tons of the total demand resulting. .in an average demand size of 12 4 tons per person(On the basis of the mode no of people preferring a particular) ,brand Ludhiana showed three major brands that is JYOTI followed.by Local and then KamdhenuBut when the total demand of these users was estimated it came outthat Kamdhenu had the biggest market share in the city followed byJYOTI and then Local

Further the average demand per user was estimated to be highest( . ) , ( . ), ( . ), ( . )for Tata 40 73 sail 41 56 Kamdhenu 32 53 and fortune 36 31.whereas JYOTI had an average demand per person of just 7 74.signifying again that JYOTI mainly caters to smalll user groups


:City Ludhiana

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Question 2


Low Demand 0 to 10




More than half of therespondents in Ludhainawere in the medium demandgroup size and almostnegligible in the high.demand group size Therewas no respondent fromthe very high demand

.group size

:City Ludhiana


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Question 3

While just as see n inthe overall analysisQuality was the most.important factor But inLudhaina the second mostinfluential factor thatimpacted demand for a,brand was dealer then,followed by price.recognition and trust

:City Ludhiana


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Question 4

None of the respondentsin ludhiana showed very.low satisfaction level%Almost 90 of the samplewas ssen to lie in themedium and high.satisfaction level

:City Ludhiana


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Question 5


:City Ludhiana


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Question 6


:City Ludhiana


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Question 7

The most important channels ofadvertisement for recognition ofthe brand Jyoti in order oftheir importance as seen inludhaina were dealer followed by.newspaper Friends and Hoardingseemed to be playing and equally.significant role

:City Ludhiana


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Question 8a


Low 0-4Medium 4-7

High 7-10

%63 of the respondents reportedmedium quality for Jyoti%Tempcore while 9 reported low%quality and 28 reported high.quality

:City Ludhiana


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Question 8a


:City Ludhiana


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Question 8a


:City Ludhiana


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Question 8a


:City Ludhiana


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Question 9 :City Ludhiana


%As many as 33 people inLudhaina recognize that Jyoti is.a brand of Madhav Group Thisfact was thus seen to beenjoying maximum recognition in.ludhiana

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%Only 1 of the respondents were.aware of the Jyoti helpline

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%As many as 79 of therespondents in ludhiana hadplans to start new projects in.near future

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%Almost 92 of the respondents inludhiana welcomed the proposalof being contacted by Jyoti.Specialists

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%As many as 65 of therespondenst had their projectsin the under construction stage%while 27 of them had theirprojects in the Pre Launch stage%and only 8 had them in the.completed stage

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:City Ludhiana


KEY FINDINGS FOR LUDHIANA .Jyoti is the second most important brand in Ludhiana

.Kamdhenu is the most preferred brand in Ludhiana Thus Jyoti has two major competitors in the city that is.Kamdhenu and Local brands Though almost one third of the respondents in Ludhianaare aware about the ownership of the brand the number is. ,still very less Further almost a negligible number of.respondents are aware of the Jyoti helpline [Respondents gave an over all p ositive view of the brand. ,rating it high on all the dimensions asked for Futherabout percent of the people reported to be in the processof taking up new projects in the future hence it can be agood opportunity for Jyoti to capture a larger market.share Ludhiana customers are most influenced by dealer after.quality Thus as quality stands in high regard in case of,Jyoti in ludhiana it becomes most important to activatethe delears in the city to capture a larger share of the.market

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:City Sangrur

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. % ( )Almost 15 6 421 of the sample is taken from Sangrur which. % ( )accounts for just 3 18 1512 tons of the total demand resulting. .in an average demand size of 4 1 tons per person (Jyoti was the major brand in Sangruron the basis of the mode no of) .people preferring a particular brand followed by KamdhenuBut when the total demand of these users was estimated it came outthat Tata had the biggest market share in the city followed by.Jyoti and then kamdhenu

Further the average demand per user was estimated to be highest( . ) ( . ) , ( . ) ( . )for Tata 22 05 whereas for Rath 6 8 fortune 3 88 and Jyoti 2 54.signifying again that Jyoti mainly caters to smalll user groups

:Part 2 City Wise Analysi:Part 2 City Wise Analysi

:City Sangrur

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Question 1



:City Sangrur

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Question 2


Low Demand 0 to 10




As evident from the. %analysis 87 19 of thesample belonged to lowdemand group but thiscould hardly underminethe importance of thehigh and very high demandgroup as the variation inthese demand groups was.very high :Part 2 City Wise Analysi

:City Sangrur

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Question 3

Of the factors consideredfor the analysis Quantitycame out to be the mostimportant determinanteffecting brand choice.followed by priceFurther it was seen that,Recognition Trust andDealer were of almostequal importance to the.customer


:City Sangrur

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Question 4



,Further there were just. %6 17 respondents whoreported a satisfaction.level of 10 :Part 2 City Wise Analysi

:City Sangrur

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Question 6



:City Sangrur

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Question 7



:City Sangrur

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Question 8a


Low 0-4Medium 4-7

High 7-10



:City Sangrur

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Question 8a



:City Sangrur

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Question 8a



:City Sangrur

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Question 8a



:City Sangrur

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Question 9


:City Sangrur

Q i 10

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Question 10


:City Sangrur

Q ti 11

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Question 11


:City Sangrur

Q ti 12

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Question 12


:City Sangrur

Q ti 12

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Question 12


:City Sangrur

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:City Patiala

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. % ( )Almost 14 08 379 of the sample is taken from Patiala which. % ( )accounts for just 20 17 9575 tons of the total demand resulting. .in an average demand size of 26 5 tons per person(On the basis of the mode no of people preferring a particular) .brand Patiala showed Jyoti as the major brandWhen the total demand of these users was estimated it came outthat Jyoti had the biggest market share in the city followed by.Local

Further the average demand per user was estimated to be highest( ) , ( . ), ( . )for Rathi 300 Local 86 32 Bhartam 68 88 whereas jyotihad an.average demand per person of just 22 18 signifying again that.Jyoti mainly caters to smalll user groups


:City Patiala

Question 1

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Question 1



:City Patiala

Question 2

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Question 2


Low Demand 0 to 10




As evident from the. %analysis 87 19 of thesample belonged to lowdemand group but thiscould hardly underminethe importance of thehigh and very high demandgroup as the variation inthese demand groups was.very high :Part 2 City Wise Analysi

:City Patiala

Question 3 l

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Question 3




:City Patiala

Question 4 Ci P i l

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Question 4




:City Patiala

Question 5 Cit P ti l

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Question 5



:City Patiala


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Question 6



:City Patiala


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Question 7



:City Patiala

Question 8a Cit P ti l

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Question 8a


Low 0-4Medium 4-7

High 7-10



:City Patiala

Question 8a Cit P ti l

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Question 8a



:City Patiala

Question 8a City Patiala

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Question 8a



:City Patiala

Question 8a :City Patiala

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Question 8a



:City Patiala

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Question 10 :City Patiala

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Question 10


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Q


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Q


:City Patiala


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:City Patiala

Cit J l dh

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=yoti N 1


:City Jalandhar

Cit J l ndh r

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. % ( )Almost 9 40 253 of the sample is taken from Jalandhar which. % ( )accounts for just 7 59 3603 tons of the total demand resulting. .in an average demand size of 20 1 tons per person,Local Doaba and Kamdhenuwere the major brands on the basis of the( ) .mode no of people preferring a particular brand in JalandharWhen the total demand of these users was estimated it came outthat Kamdhenu had the biggest market share in the city followed by.Jyoti

But when the average demand per user was estimated it came out to( )be highest for Jyoti 1000 whereas Kamdhenuhad an average demand. .per person of just 32 84


:City Jalandhar

Question 2:City Jalandhar

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Low Demand 0 to 10





:City Jalandhar


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:City Jalandhar


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Most of the respondents( . %)77 23 were satisfiedwith their choice ofbrand and reported a- .satisfaction level of 7 9,Further there were just. %6 17 respondents whoreported a satisfaction

.level of 10 :Part 2 City Wise Analysi

:City Jalandhar


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:City Jalandhar


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:City Jalandhar


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:City Jalandhar

Question 8a:City Jalandhar

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Low 0-4Medium 4-7

High 7-10



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:City Jalandhar


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:City Jalandhar


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:City Jalandhar


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:City Jalandhar


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:C ty Ja a d a


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y


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y

:City Bhatinda

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y

. % ( )Almost 9 33 251 of the sample is taken from Bhatinda which:City Bhatinda

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. % ( )accounts for just 12 80 6077 tons of the total demand resulting. .in an average demand size of 24 9 tons per person (Kamdhenuwas the major brand on the basis of the mode no of people)preferring a particular brand in Bhatinda followed by Jyoti and.TataBut when the total demand of these users was estimated it came outthat Local had the biggest market share in the city followed by.Tata and Amba Shakti

Further the average demand per user was estimated to be highest( . ) , ( . ), ( . )for Local 177 43 Amba Shakti 90 13 Tata 60 78 whereas.jyotihad an average demand per person of just 3 2 signifying again.that Jyoti mainly caters to smalll user groups


Question 1

:City Bhatinda

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Question 3:City Bhatinda

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Most of the respondents( . %)77 23 were satisfiedwith their choice ofbrand and reported a- .satisfaction level of 7 9,Further there were just. %6 17 respondents whoreported a satisfaction.level of 10 :Part 2 City Wise Analysi


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Question 8a:City Bhatinda

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Low 0-4Medium 4-7

High 7-10




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:City Mohali

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. % ( )Almost 7 58 204 of the sample is taken from Mohali which. % ( )accounts for just 21 21 10070 tons of the total demand:City Mohali

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. .resulting in an average demand size of 157 4 tons per person(On the basis of the mode no of people preferring a particular

) ,brand Mohali showed three major brands that is Local followed by.Jyoti and then KamdhenuBut when the total demand of these users was estimated it came outthat Bhartam had the biggest market share in the city followed by.Local and then Tata

Further the average demand per user was estimated to be highest( . ) , ( . ), ( )for Bhartam 605 6 Tata 125 73 Doaba 100 whereas jyotihad an.average demand per person of just 22 07 signifying again that.Jyoti mainly caters to smalll user groups


Question 1

:City Mohali

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Question 3:City Mohali

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Question 6 :City Mohali

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Question 8a:City Mohali

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Low 0-4

Medium 4-7

High 7-10




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Part 2 City Wise Analysi


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:City Ferozpur

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:City Ferozpur

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. % ( )Almost 5 50 148 of the sample is taken from Ferozpur City which. % ( )accounts for just 13 1 6175 tons of the total demand resulting. .in an average demand size of 48 1 tons per person(On the basis of the mode no of people preferring a particular) .brand Ferozpur City showed Jyoti as the major brandBut when the total demand of these users was estimated it came outthat Sail had the biggest market share in the city followed by.Jyoti and then Kamdhenu

Further the average demand per user was estimated to be highest( ) , . ( ), ( . ) ,for Sail 800 J Jindal Super 500 Kamdhenu 64 25 and fortune( . ) .61 62 whereas jyotihad an average demand per person of just 22 65.signifying again that Jyoti mainly caters to smalll user groups


Question 2 :City Ferozpur

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Low Demand 0 to 10




As evident from the. %analysis 79 9 of thesample belonged to low%demand group 18 in the, . %medium 1 4 in the high. %demand and 0 7 in the.very high demand group



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Of the factors consideredfor the analysis Quantitycame out to be the mostimportant determinanteffecting brand choice.followed by priceFurther it was seen that,Recognition Trust and

Dealer were of almostequal importance to the.customer



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,Further there were just. %6 17 respondents whoreported a satisfaction.level of 10Part 2 City Wise Analysi


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Question 8a :City Ferozpur

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Low 0-4

Medium 4-7

High 7-10


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:ANALYSIS:ANALYSIS-RT 3 Brand Wise Analy-RT 3 Brand Wise Analy

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:ANALYSIS:ANALYSIS- /PART 5 Jyoti v s Other- /PART 5 Jyoti v s OtherBrandsBrands

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