TIM MARTIN

38935 Berkshire Avenue Avon, OH 44011 (216) 650-3344 tim@fitoids.com

Visual examples: http://webprofile.info/timmartin/

CHIEF MARKETING OFFICER

Creative, driven executive marketing leader with extensive experience building brands to increase shareholder

value and teams to reduce time to market. Successful at directing and empowering creative and cross-

functional teams, to develop strategic campaigns to create awareness, strengthen brand image, drive

product growth and market share. Effective at leveraging key relationships, digital marketing & analytics, and

social media platforms to deliver products / brands across B2B and B2C channels. Brand expert and top

creative visionary with proven skills managing analysis and complex research projects, product development,

cultural change, authoring multi-year strategic plans, and creating the “big idea.”

CORE LEADERSHIP COMPETENCIES

Thought Leadership Social Media & Content Creation

Strategic Planning & Project Management Digital Marketing & Analytics

Branding Initiatives New Product Development

Cross-Functional Team Leadership Cultural & Change Management

PROFESSIONAL EXPERIENCE

ACCEL PERFORMANCE GROUP – Cleveland, OH (2013 – 2015) Manufacturer of seven national automotive aftermarket performance brands generating $80+ million in sales.

Chief Marketing Officer (CMO) Built, coached, and led 14-member team supporting day-to-day marketing functions. Accountable for

company branding initiatives, market studies & analysis, and digital / traditional marketing efforts. Defined and

aligned three-year strategic plan supporting live consumer & PR events, social media activities, new logos and

packaging, M&S collateral, and all forms of traditional / digital advertising and media.

$300,000+ in enterprise value added by developing and implementing engaging digital content that virtually

doubled social media analytics in 18 months.

$200,000+ saved by replacing less-than-responsive ad agency with in-house marketing team and acquiring

digital-based project management system to produce marketing assets on time and budget.

Achieved $425,000 of unpaid press coverage in national enthusiast magazines as a result of complex,

multilayer PR and social media strategy featuring restored/restyled 1966 Chevrolet Suburban.

Reversed negative sales / profitability trends by rebranding and repositioning company and its holding of

seven national brands, ultimately playing role in unsolicited offer from its largest competitor for 165% of its

previous evaluation, which was accepted.

Gained 4% in brand awareness and 2% in market share by leading and coaching cross-functional team to

exceed and/or meet 90%+ of individual goals.

Monthly average ROI of 136% to 143% achieved across industry’s four largest retailers by working with sales

and finance to produce, launch and manage monthly national in-store promotions supported by digital

marketing campaigns, events, social media and public relations; “ACCEL IT Kit Selector” was launched at

SEMA tradeshow in November 2014 with consumer launch scheduled for March 2015.

Lifted monthly average POS across major retailers 14% to 19% by conceptualizing, developing and

implementing creative strategy supporting production of assets and placement of geo-targeted media.

IC INTRACOM – Oldsmar, FL (2012 – 2013) Global manufacturer of mid-tier quality computer peripherals.

Chief Marketing Officer (CMO) Accountable for repositioning company in highly competitive space with little ability to differentiate product.

Supervised creative marketing department of nine. Leveraged detailed market study to position and move firm

to white space of mobility products for women. Presented new brands and firm worldwide.

TIM MARTIN, Professional Experience, Continued… PAGE 2 OF 2

2+ million record-breaking sales secured by conceptualizing and orchestrating large marketing consumer

electronics trade show in Las Vegas to launch new product brand.

Secured $1.2 million order from CVS on new mobility product brands by developing concept to market to

women that included overseeing creative production on merchandising element and training sales team.

11% average increase in sell-in of products to distributors / retailers realized by creating new brand message

with 40+ newly designed marketing assets to target markets in US, Germany, Spain, and Mexico.

OTTLITE – Tampa, FL (2008 – 2012) Firm specializing in daylight lighting products.

Chief Marketing Officer (CMO) Built and led 11-member marketing team responsible for all research, strategic planning, creating, producing

and deploying all traditional assets as well as events, public relations, web / digital marketing efforts, and social

media initiatives. Rebranded company and led development of its #1 selling product.

$700,000+ in revenue growth attained by devising and executing new ecommerce website and social media

campaign to target and engage more than 16,000 consumers.

Increased EBITDA by 15% in year-three and 25% in year-four by directing team and other key stakeholders via

rebranding process that included implementing new value proposition with marketing assets.

Reduced staff turnover by 60%+ with job satisfaction going from 3 on scale of 1 to 10 to just over 8 by

implementing new office design, on-boarding process, performance evaluations, and recognition program.

Grew revenues from $0 to $2+ million in three years by convincing organization to exit new product

development process in favor of market-based process.

13%-18% year-over-year store sales growth at JoAnn Fabrics achieved despite economic challenges by

designing and rolling out creative strategic plan to better target and engage their core customer.

RDV SPORTSPLEX / LIFE EXCELERATION – Orlando, FL (2003 – 2008) Provider life coaching, weight loss, and complete fitness programs.

Exercise Physiologist / Life Coach Served as Exercise Physiologist / Life Coach responsible for helping clients improve their lives by defining their

purpose, articulating vision, and developing plans to connect the two.

FORZA MARKETING GROUP – Little Rock, AR (1998 – 2003) Full service marketing firm serving diverse client base.

Founder / President Led day-to-day operations and team of 25+ to develop strategic, creative, and integrated marketing plans

that included producing marketing assets of all kinds such as print, TV, radio / outdoor advertising, public

relations, digital marketing, social media, etc.

Averaged $12 million in capitalized annual billings by focusing on building true brand equity for clients

through authenticity and distinction.

$22 million in sales generated over eight years from single account by scaling organization, developing /

executing shared vision, and achieving business goals.

EDUCATION / PROFESSIONAL AFFILIATION

UNIVERSITY OF ARKANSAS – Little Rock, AR

Master of Business Administration

Bachelor of Arts in Journalism

CALIFORNIA UNIVERSITY OF PENNSYLVANIA – California, PA

Master of Arts in Exercise Science

Member: American Marketing Association