TM Forum - Monetizing IoTHow innovators thrive in the digital chaos?

Maarten Ectors@mectorsVP of IoT

3 ObjectivesBring Innovators

CheapFastNew Revenues

@mectors

#WhyCorporationsDoNotInnovate

1) Customers ask for it?

2) Return on investment?

3) Who else launched it?

Business Case & RFP for Facebook, Amazon, Whatsapp,...?

BUSINESS CASE + RFP = NO INNOVATION!

3 simple questions to get corporate budget!

@mectors

#WhyTelcosDoNotInnovate

1) Telcos know what customers want

2) Telcos know how to create it

3) Telcos deliver very slow

Examples of Me-Too-Telco-Copies:hosted email, portals, social networks, app stores, cloud infrastructure, etc.

So why would IoT be different?

3 major mistakes!

@mectors

#LetTheCustomerDecideTelcos know what customers want

@mectors

#DoYouKnowTheseTechnologiesTelcos know how to create it

@mectors

● Deep Learning, Tensorflow

● Blockchain, Ethereum Smart Contracts

● Arduino, Raspberry Pi Zero

● Golang, Node.JS

● Docker, Kubernetes, Mesos, Swarm

● Hive, Cassandra, Spark, Mongo, Kafka

● LimeSDR, LoRa, Bluetooth LE

● etc.

#OpenSourceCloudSpeedTelcos deliver very slow

@mectors

Any Telecom Software

Deployed

Integrated

Scaled-Out

In Minutes

On Any Cloud/Server

@mectors#PredictTechFuture

Simon Wardley - OSCON Keynote 2014 & 2015

@mectors#ValueChainMappingResults

@mectors#Experiment

$449

#GEFirstBuild @mectors

#AppEnableAnySmartDevice

@mectors

@mectors

#OpenSourceTelecomHardware

#DSLAMAppStore

@mectors

#LimeSDR - Cheap SDR

LTE Small CellsLoRaWANZigbee & ZWaveWiFi & BLE

Open Source, App-Enabled & Crowd-Funded

Future Apps:

Any Protocols

#NGBaseStations@mectors

#FutureTelecomNetwork@mectors

#TopTelecomProblemsSolved1. Generate billions of new revenues? Apps Stores Everywhere2. Reduce costs by a factor of 10? Open Source App-Enabled Hardware3. Substantial over the top revenue? Apps on DSLAMs, Base Stations4. Eliminate churn? App personalisation = Lock-in5. Deploy, integrate, scale-out telco solutions in minutes? #JujuCharms

@mectors

#IoTonYourCPE

@mectors

#MyAppStore

#IoTSpectrumAsAService@mectors

Open SourceApp-Enabled SDR

Base Stations

Open SourceApp-Enabled SDR

Projector

Open SourceApp-Enabled SDR

Smart Poles

#IoTBuildingSecurityaaS@mectors

4K Data Tsunami18.8GB/Hour/Camera Face Recognition

As A Service

Innovators find it easier todisrupt telcos than to collaborate.

Unless you change this,your IoT revenues will never materialize...

@mectors

#ConstructiveInnovation

More InformationUbuntu.com/thingsmaarten.ectors@canonical.com@mectors

#InnovateToday#OrBeDisruptedTomorrow