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The Little Blue BookThe Iconic Physician’s Reference

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The Little Blue Book (TLBB)• Adored by physicians for

22+ years

• 300,000+ physicians use The Little Blue Book for physician referrals(1) in 147 metros

• 50% of circulation is paid for by the individual physicians

(1) A 2008 TLBB survey shows 91% of TLBB doctors personally use the book

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Detailed Data for Ease of Use

Specialty

Smith Suzanne E (PD) [1400000000] ahmnryMain Ave & Cross St, PH 10000……………215-888-5555

National Physician ID (NPI)

Health plan acceptance

Address and phone

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An Essential Daily ResourceHigh frequency: 66% of physicians use TLBB more than 3x/day

Source: December 2009 survey of 525 actively-practicing TLBB physicians.

Physicians reach for TLBB more often than any other reference

Source: April 2008 survey of 1,961 TLBB

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Valued Most by Physicians91% of physicians would recommend TLBB to a colleague

Very Likely /Likely 91%

Somewhat Likely, 8%

Not Likely 2%

Source: December 2009 survey of 525 actively-practicing TLBB physicians.

Rated far above other physician resources

Highly Accurate Data

• 70% of physician demographic changes annually

• HCPlexus manages and sources all its data

• List match rates are 100% higher than industry norms

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70%

30%

Volatile DataStable Data

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Cost-Effective,Direct-to-Physician ChannelTLBB gets results for advertisers:

• 20:1 ROI on a single page ad in a multi- sponsored book

• TLBB physicians wrote $5 million more new prescriptions in 3 months than non-TLBB physicians

Based on a 2007-2008 study by IMS

TLBB Physician ReachPCP (IM, FP, GP): 120,263OB/GYN: 25,058Psychiatry: 16,926Cardiovascular Disease: 20,288Gastroenterology: 10,374 Hematology/Oncology: 11,911Rheumatology: 3,250Dermatology/Cos. Surgery:

12,749Ophthalmology: 14,325Other Specialties: 200,113U.S. Physicians 435,257

Other CliniciansNPs 18,869PAs 14,642Pharmacists 18,233

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TLBB Advertising & Sponsorships

Campaigns can be targeted by:

• Specialty• Practice• Geography• Physician diagnosis and

prescribing behavior (ICD/CPT codes/Rx)

Single or multiple sponsors

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For More on TLBB: Phone: 866-435-1720Email: sales@hcplexus.com