+

TLA April 2012: Leveraging Your Skills & Rewrite the

Resume and Market Yourself

Karen M. Landolt,

Director of Career Design Center, College of Natural Sciences, UT Austin

Tara Iagulli,

Director of Career Services Office, School of Information (iSchool), UT Austin

+ Leveraging Your Skills & Rewrite the

Resume and Market Yourself

• Two career-services directors discuss ways job seekers can expand their resumes to appeal to a broader audience of hiring managers in and out of libraries.

• Find out the practices to use and avoid during interviews.

Why Are You Here?

+ Tara Iagulli

Counselor – Coach – Connector

7 years of career counseling, teaching, managing events & recruiting programs in the university environment

Director, School of Information (iSchool) Career Services, UT

Before iSchool, Sr. Career Advisor for College of Nat Sci, UT

Work with CS, HDFS, T&A, and Pre-Law students

Previously a Career Counslor at Tulane Law School

Masters of Education in Counseling; Bachelor’s in Spanish

Worked in federal gov’t, mental health, and secondary education fields

Oh the Places I’ve Lived…

LA, AK, WY, Spain, TX, Germany, FL, VA, GA, Philippines

+ Karen M. Landolt

Karen M. Landolt, Director, Career Design Center, College of Natural Sciences, UT Austin

16 years’ experience in organizational programming, teaching, and advising in non-profit, legal, and academic settings.

Previous roles at UT since 2004: the Senior Associate Director and an Adjunct Lecturer at the McCombs School of Business – MBA, BBA

Practiced IP law at a large venture capital/intellectual property firm. Founding partner of a boutique business & IP firm.

Certified Mediator and is admitted to the MA bar.

Before the Bar: Worked in the non-profit arena as an Emergency Housing Counselor with the YWCA, a Development Officer with St. Vincent de Paul Society, and as a Community Organizer with the Hunger Action Network of New York State.

Degrees: Juris Doctor at Northeastern University School of Law; Bachelor of Arts in Government from The University of Texas at Austin.

+

Why Are We,

2 non-librarians,

Here?

+ Movie Trailer

What Draws You In?

What You Will Learn Today?

Develop a personal brand

Create a tag-line

Strategies to Make Your Resume Effective

+ Powerful Brands

+ How Can We Brand LIS?

Don’t Assume Inherent Value

What do Information Professionals Do?

“Brain Freeze”— how the deluge of

information impairs our ability to make

decisions -Newsweek

Adaptive Competence –

Invent and Reinvent yourself, the job

+ Personal Brand

Brand provides the big picture – Who you are and what you stand for

Conveys what makes you different

How you are perceived by others

Results in: Your Pitch or Tagline

+ Starting Point - Introspection

Know Yourself –

Goals, passions, skills & motivations

Formal & Informal assessment

Brand is based in authenticity- what is

genuine and real to you

Assuming you’ve done this introspective

work…

+ Perceptions Are Reality

What Others Think Counts—

have a complete and accurate understanding

of their perceptions of your brand attributes

Conduct a 360 interview

what do they think are your greatest

strengths, most serious weaknesses, &

attributes that make you stand out

www.reachcc.com/360personalprofiler

Compare -realize that what you project

may not match what you feel or intend

+ Brand = Rational + Emotional

Rational Attributes are Foundation:

Dependability, Trustworthiness, Ethics &

Competence

Emotional Attributes are Icing:

Confident, Vulnerable, Empathic, Witty,

Passionate, Forgiving, Appreciative, Caring

Ever met a MAC only user?

You can feel their emotional bond to their preferred

brand

+ Positive Branding & Re-Branding

Value your Education – Sell It!

Be Adaptable, ignore job descriptions

New? Embrace your FRESH perspective

Stand OUT – what’s your bonus prize?

Capitalize on your personal strengths

+ Easy Image Points…

Dress to Impress

Be Early, Stay Late

Email— be formal, limit them, be strategic -

not demanding

Create a Tagline

Get someone’s attention

A reputation is hard to earn and easy to burn!

+ The Art of Storytelling

How do you spot a good story?

Translate what you already know about what

makes a story compelling to create your own

stories.

Have enthusiasm and an interesting story

about your work/project

Tell me about yourself – Foundation to self-

pitch, cover letters, interviewing, profile

+ Creating a Tagline, Pitch, Self-Spiel

1. Simple

2. Concrete

3. Unexpected

What do you do and why should I care?

Start developing yours now

+ Joel Lang – iSchool Alum - Tagline

Was the GRA for the Business Lib at UT & Intern for Austin Ventures

Straddling multiple fields—looking for common thread

His tagline:

“ I accelerate the process of business discovery.”

Had 4 points backing up how he did that

+ Tara’s Taglines

When emphasizing counseling/coaching aspect

“I foster growth of human capital”

Identify unique strengths & help clients own them

Ask probing questions, listen attentively, note

incongruence

Provide instantaneous feedback & concrete

examples

Give permission to claim excellence – unlock chains

When emphasizing recruiting aspect

“I develop and source quality candidates

for employers.”

+ Unmil’s Tagline- iSchool Professor

I harness technology to advance

discovery and engage learners.

study the work practices of teachers,

students, and scholars

design software solutions to support

existing practices and envision new

practices

evaluate the impact of the designed

software on the work practices

+ What’s Your Tagline? - Exercise

Today

Tomorrow…

For This Audience or That (externally)

For Yourself (internally)

Use this as a jumping off point for

“Tell Me About Yourself”

Behavioral Style Interview Questions

Past behavior is predictive of future performance

Format: Tell me about a time when…or Give me an

example of…

Answer using brief, specific examples

Use Wikipedia or dictionary to define abstract concepts

like teamwork, leaderships, adaptability, communication

Use the STAR method to keep you on track

Situation Task Action Result

+ Interview Diary or Journal

Information Retrieval Strategy

Need to Catalog Stories

Metatag them with the associate positive

behavioral traits

Review stories w/tags like you would study for a

test

+ I’m Searching for a…

Reverse Engineer what Recruiters are doing

LinkedIn (good photo is essential)

Blogs

Twitter

YouTube

What does your resume, cover letter & web presence say about you?

+

RESUMES

+ You are the Hiring Manager

Take 2 minutes to review the job description and

resumes by yourself

Select your top candidate

Share your vote with the group

+ Position Description

User Experience/User Interface: interaction design, visual

design/ graphic arts, and usability research craft easy-to-use

products for a varied use population on the Windows, Linux,

and Mac OS X platforms. They are experts in human-

computer interaction (HCI) who are both detail-oriented and

technical in nature.

Pursuing Bachelors or Masters Degree in Computer Science

or equivalent

School or industry projects involving significant design and

development

Previous internship experience is a plus

+ Reflections on Exercise

How much time did you devote to reviewing each resume?

Was it easy to select the top candidate?

Think about your own resume… Would you hire yourself?

+ Make an Impact –

Describing Your Experience

Ensure bullets show a specific task, action, and quantifiable result/impact

One main idea per bullet point

Tailor your bullets to the job description, emphasize transferable skills

+ Use Job Descriptions

responsible for coordinating the implementation of new electronic

products and services to enhance our digital users’

experience. The person in this position will take a leadership role in the continued development of digital library resources, ensuring

coordination between technical and public services in the

implementation and delivery of services.

Responsibilities will include but not be limited to evaluating emerging technology products for potential application, overseeing aspects of

citation management software integration and support, developing plans for

implementation of mobile services, and enhancing the library experience of

distance learners. The Digital User Services Librarian will also

participate in appropriate public service activities in order to

understand the RUL user perspective and needs.

Structure of Bullets

Rank bullets in order of

importance – most important

bullet first

Begin with powerful,

past tense verbs

Avoid “participated in,”

“worked with,” “responsible

for,” etc.

Don’t reuse the same verbs

+ What Recruiters Look At During The 6 Seconds They

Spend On Your Resume

In the short time that they spend with your resume, the study

showed recruiters will look at:

your name

current title and company

current position start and end dates

previous title and company

previous position start and end dates

education

Vivian Giang | Apr. 9, 2012, 12:04 PM | www.businessinsider.com

Read more: http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers#ixzz1sEdUDnoH

+

+ How to Quantify Your Accomplishments

From a student résumé:

Replace with:

• Answer questions, shelve books, check out books, answer

phone

• Provided print and online reference services to students,

faculty, and staff in the research library of a university with

52,000 students and 19,000 faculty and staff

• Taught faculty, staff, and students the use of online reference

resources such as Lexis-Nexis, Dialog, and Factiva

• Maintained the stacks of a major research library using

Library of Congress and Dewey Decimal classification

systems

+ Action Statements that Reflect Results

• Duties included Website re-design

• Created an effective association Website that resulted in a

25% increase in hits within 2 weeks through usability testing

and re-design as a member of a 3-person team

Original Entry:

Revised Entry:

+ Action Statements that Reflect Results

• Responsible for cataloging

• Managed the trouble-free migration of a card catalog system

into an online catalog system through a comprehensive

cataloging vendor selection process

Original Entry:

Revised Entry:

+ Action Statements that Reflect Results

• Responsible for children’s programs

• Increased participation in a children’s summer reading

program by 20% through the redesign of the program and the

development of Web-based marketing

Original Entry:

Revised Entry:

Trendy Job Titles

Digital Assets Manager

Business Intelligence Architect

Social Media Strategist/Manager

Knowledge Manager

Information Management Specialist

Content Manager

User Experience Designer

Director of User Educator (software company)

+ Handout

Resume Guide

Action Verbs List

Super Resume Example

+ Morale of the Story

Know Your Audience

One Size Does Not Fit All

Disclaimer:

Creating An Effective Brand is a lot of Work

that Results in More Work!

+

Bizologie.com

Slides will be posted on Bizologie.com next week

+ References Arruda, W. (2006, October 9). Personal Branding: Enough about Me. What Do YOU Think of

Me?. Reach. Retrieved April 16, 2012, from http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/e555913ef749140bc12572b8004a9fc4

Arruda, W. (2009, October 29). 10 Ways to Wreck Your Personal Brand. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/10-ways-wreck-personal-brand

Batman, C., & Denny, J. (2011, July 11). Librarians in the brave new world of today’s job market. Google HTML Powerpoint View. Retrieved April 7, 2012, from http://webcache.googleusercontent.com/search?q=cache:eYefbiLPqIMJ:https://secure.txla.org/secure/public/Strategic/Batman_Denny/Batman%2520Denny%2520Plus.pptx+&cd=2&hl=en&ct=clnk&gl=us

Deckers, E. (2011, August 27). Three Expert Secrets to Winning Your Personal Branding Search | Personal Branding Blog - Dan Schawbel. Personal Branding Blog - Dan Schawbel. Retrieved April 16, 2012, from http://www.personalbrandingblog.com/three-expert-secrets-to-winning-your-personal-branding-search/

Giang, V. (2012, March 27). 7 Ways To Make Yourself Irreplaceable In The Office. Featured Articles From The Business Insider. Retrieved April 13, 2012, from http://articles.businessinsider.com/2012-03-27/news/31243490_1_perfect-decision-guarantee-success-perfect-action

Ginsberg, S. (2009, March 23). Personal Branding: How to Rise Above the Competition . TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/how-to-rise-above-competition

+ References Paul, H. (2010, November 9). How To Monitor Your Reputation On Social Networks - Forbes.com.

Information for the World's Business Leaders - Forbes.com. Retrieved April 16, 2012, from http://www.forbes.com/2010/11/09/social-media-network-privacy-forbes-woman-leadership-reputation.html

Paul, H. (2011, September 7). A Resume Is Not Enough. News Worth Talking About | NetworkedBlogs by Ninua. Retrieved April 16, 2012, from http://networkedblogs.com/mGXmX?goback=%2Egde_48596_member_69584564

Robins, P., Homer, J., & French, M. (2011, March 2). Beauty and the Labor Market: Accounting for the Additional Effects of Personality and Grooming - Robins - 2011 - LABOUR - Wiley Online Library. Wiley Online Library. Retrieved April 10, 2012, from http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9914.2010.00511.x/full

Ryan, M. (2009, November 16). Self-Assessment: Are You a Leader By Nature or Nurture? TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 14, 2012, from http://www.theladders.com/career-advice/self-assessment-leader-nature-nurture

Schoemaker, P. (2012, March 20). 6 Habits of True Strategic Thinkers | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved April 13, 2012, from http://www.inc.com/paul-schoemaker/6-Habits-of-Strategic-Thinkers.html?goback=%2Egmp_108417%2Egde_108417_member_107788183

Spool, J. (2011, November 7). Fill Your Portfolio With Stories » UIE Brain Sparks. User Interface Engineering - Usability Research, Training, and Events - UIE. Retrieved April 16, 2012, from http://www.uie.com/brainsparks/2011/11/07/fill-your-portfolio-with-stories/

Vaas, L. (2011, July 12). An Introvert's Guide to Resume Self-Promotion. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/introverts-guide-to-resume-self-promotion