TKG Breakfast Bootcamp 2015: Advanced Analytics
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Transcript of TKG Breakfast Bootcamp 2015: Advanced Analytics
WELCOME!• @kacrocker | @KarcherGroup
• #TKGBootcamp
• Online Marketing Analyst
• tkg.com/breakfast-bootcamp
+ Filters
• Recommended Filters
• IP Address: Internal Traffic
• Hostname: Blank or Unmatched
• Referral: Illegitimate
• Creative Filters Uses
+ Advanced Tagging
• Data Collected Defines Questions Answered
• Google Tag Manager
• Events
• Content Groups
• Custom Dimensions