Tiwa york e-marketing & social tools

OMG-Thailand

Mapping the Future:E-Marketing & Social Tools

Tiwa YorkDirector PlatformsOmnicom Media GroupThailand Tourism Marketing19 May 2011

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The TrendsSocial LocalMobile

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681,000,000 Registered

175,000,000 Registered

Source: Facebook.com & Twitter.com

Social

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Facebook as of Jan 24th, 2011

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Facebook as of May 10th, 2011

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Facebook Thailand – 7.8M Users on Feb. 6th

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Facebook Thailand – 9.3 M Users on May 10th

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4 Billion Mobile Phones

1.08 Billion Smart Phones

3.05 Billion SMS Enabled

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry

Mobile

http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry

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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry

http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry

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Local

OMG-ThailandCheck-in Applications are a hit in Thailand

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Foursquare Top Check-ins List

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From Social Media To Social Commerce

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Social Commerce – The Buzz Word in 2010

Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png

http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png

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Groupon Fastest Growing Company Ever…

Infographic courtesy of socialcommercetoday.com

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Deal-of-the-Day Sales emerge in TH 2010May

August

October

November

December

• Ensogo Launches in May

• Offer.us launches and disappears

• Sanook Coupon Launches in Aug

• Deal Didi Launches in Octoer

• TikTokThai launches in November

• Launches in December:• U2Deal• DealThailand• DoongChuayDai• BonBonDeals• Coucafe

• In Development:• JaJoop• Dealsdee

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fCommerce hits Facebook

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Changing Perspectives

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*

*Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/

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Owned

Engaging the Audience

Website, Corporate Blog, Facebook Page,

Twitter Account, Youtube Channel,

Mobile App

P . O . E . M .

Earned

Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter,

Youtube, Flickr,

Getting Feedback

Paid

TV, Print, Radio, Billboard, Point of Sale,

Banners, Search, Facebook Social Ads

Engaging the Audience

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31

Search Compare Read review Transact

Awareness Early Consideration Consideration Purchase

Online Consumer Journey

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2010 Google Zeitgeist

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Before we move on….. Let’s chat about Tripadvisor

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Is tripadvisor important?

TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010

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Are Singaporeans looking for Tripadvisor?

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Cornell Hospitality Report

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Top 25 WW Destinations: #18 Koh Phi Phi

Top 25 Asia Destination: #4 Koh Phi Phi

Top 10 WW Relaxation: #10 Bandara Resort & Spa

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Social Tools & Business Opportunities

Source: Facebook.com & Twitter.com

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The Opportunities

Revealing StrategicInsights

DrivingCommerce

RetailIntegration

ProductDevelopment

CommunityBuilding

LeveragingInfluencers

SourcingContent

AmplifyingAwareness

ActivatingEmployees

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“I want a Facebook page!”

Your Brand Here

A successful strategy

doesn’t start with a

tactic

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what consumers are saying

what the brand says

being involved

show and tell

Changing Perspective.In order to realize the full potential of social media we need to see the bigger picture and understand social’s role in achieving business success.

digital tactic

strategic enabler(to)

(from)

“media strategies

consumer centric business strategies

mass advertising

building relationships

a marketing tactic

learning initiatives

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Virgin AmericaRewarding brand loyalists and influencers

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Tiwa YorkDirector Platforms

OmnicomMediaGroup nn

21st Floor, Amarin Plaza500 Ploenchit Rd., Lumpini, PathumwanBangkok 10330, Thailand

T: +66 2 256 9890 - 2 Ext. 192 F: +66 2 256 9790 M: +66 81 770 5493

[email protected]

@tiwa

http://th.linkedin.com/in/tiwayork

[email protected]

www.facebook.com/tiwa.york

tiwa_york

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PaidAwareness

TV, Print, Radio,

Billboard, Point of

Sale, Banners, Search,

Facebook Social Ads

Strangers

OwnedEngagement

Website, Corporate Blog, Facebook Page, Twitter Account,

Youtube Channel, Mobile App

Customers

EarnedFeedback

Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,

Flickr, Fans

OMG-Thailand

OwnedEngaging the Audience

Website, Corporate Blog, Facebook Page, Twitter

Account, Youtube Channel, Mobile App

P . O . E . M .

EarnedBlog Reviews,

Comments, Forums, Ratings & Reviews, Facebook, Twitter,

Youtube, Flickr,

Getting Feedback

Paid

TV, Print, Radio, Billboard, Point of Sale,

Banners, Search, Facebook Social Ads

Creating Awareness

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CreatingAwareness

Getting Feedback

Engaging Your Audience

EarnedOwned

Paid

Tiwa york e-marketing & social tools

Technology

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