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A Brief Introduction to Jerry Shapiro prepared expressly for Angelo Kakolyris @ Dewey & LeBoeuf LLP
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An introductory presentation of the creative work of Jerry Shapiro
Transcript of TiVO
A Brief Introduction to
Jerry Shapiroprepared expressly for
Angelo Kakolyris@ Dewey & LeBoeuf LLP
Experienced Freelancer Broad experience in all critical
areas: Advertising & Strategic Marketing
Programs Complete Direct Mail Programs Relationship Marketing Programs All Digital Media All Print Media TV, Radio & Video Consumer, D-T-C & B2B
Wide-Ranging Category Experience
Medical/Pharmaceutical Health & Fitness Veterinary & Pet Care Products Banking & Financial Services Insurance Airlines, Travel & Leisure
Wide-Ranging Category Experience
Consumer Electronics Auto & Auto After Market Telecommunications Packaged Goods Personal Care Products
Medical/Pharmaceutical
Bristol-Myers Squibb Schering-Plough Aetna Senior Choice FHP, Inc. Concierge Medical Practices
Insurance
AARP John Hancock Aetna
Health & Fitness
Bally Lifecycles Jenny Craig Weight Loss Centers Elevations Fitness Elevations Vitamins & Wellness
Packaged Goods
Johnson & Johnson Unilever Colgate-Palmolive
Telecommunications
SBC Xo Telecommunications Sprint
Automotive & Auto After Care Market
Pontiac-GMC GMC Commercial Division Cadillac Dodge Dealer Association Rain Dance/Rally Car Care Products
Pharma Agencies
Beacon Healthcare RTC Lowe-McAdams Saatchi & Saatchi Healthcare
Boy Reporter
Discount Merchandiser Prentice-Hall Public Relations McGraw-Hill Publishing
SOME OF MY RECENT WORK
RANCHO SANTA MARGARITA
Southern California Commercial Real Estate
Three dimensional mail packages sent to CEO’s in Southern California likely to be considering relocating
within six months to a year
LAPBAND GASTRIC BANDING SYSTEM
Allergan Pharmaceuticals
RESTASIS
Allergan Pharmaceuticals
HUNTERDON HOSPITAL
HUNTERDON REGIONALCANCER CARE CENTER
5 YEAR ANNIVERSARY AD
2005 ADVERTISING CAMPAIGN
New LookNew Tag Line
New Approach
ELEVATIONS FITNESS
ELEVATIONS FITNESS:ON THE WEB
ELEVATIONS
VITAMINS & WELLNESS
AMERICAN PHILATELIC SOCIETY
NEW LOGONEW TAG LINE
NEW APPROACH
We Share Your Passion
FUNDRAISING:ADVERTISING
FUNDRAISING:SMALL SPACE ADS
FUNDRAISING:BROCHURE
FUNDRAISING: DIRECT MAIL
A LITTLE MORE ABOUT ME
Jerry ShapiroCopywriter/Creative Director
In a career spanning more than twenty-five years, Jerry (that’s me) has been a senior executive/creative director at many national and international advertising agencies, including Grey (NY), Ketchum (NY), BBDO (NY & LA), Digitas (MA) and RTC (DC).
Nationally recognized as a leading developer and creator of highly effective, award -winning consumer and business-to-business advertising for a diverse group of clients, Jerry has a considerable background in both direct response and general advertising. He has been involved in developing complex, multi-layered, multi-media programs for a wide variety of clients, including General Motors, Federal Express, John Hancock Insurance, Aetna, Bristol-Myers Squibb, Microsoft, IBM, the Fleet Financial Group, Coldwell Banker, UniLever, United Parcel Service, Sprint, Johnson & Johnson, MasterCard, Colgate-Palmolive, AARP and Bally Lifefitness.
A LITTLE MORE ABOUT ME
In the non-profit area he has served clients as diverse as the American Red Cross, the W.M. Keck Foundation, the United Nations and (most recently) the American Philatelic Society. His 75th anniversary campaign for the Long Beach Chapter of the American Red Cross won national recognition and many awards – including the ARC award for best local campaign.
Jerry helped create a highly effective fundraising, branding and membership acquisition campaign for the American Philatelic Society, the world’s premier stamp collecting association and the Hunterdon Hospital Regional Cancer Care Center in Hunterdon, NJ. In addition, for more than twenty years Jerry was a nationally recognized political media consultant.
Recently he was responsible for the creation of an award-winning, incredibly successful re-introductory campaign for the Lap Band Gastric Banding System—a medical device designed to help morbidly obese individuals lose weight.
Thank you for your
time and attention.
Hope you enjoyed the show.
