Title slide

The Next Communication Channel:Mobile Marketing and Beyond

The Rise of the Mobile Connected Restaurant / Club

Quick StatsQuick Stats

WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS

WHENEVER YOU WANT, WHEREVER THEY ARE

Connect with Your Potential ClientsExactly When You Want

And Right When They are Hungry!

FREE Appetizer Next VisitText RESTAURANT to

55469

Resta

72% of Americans text message across all demographics

67% of customers would like to receive mobile alerts or reminders

Twice as many people Text Message than own a Television set

82% of Americans do not leave the house without their cell phones

CTIA 2009

Example Point of Sale Display

Table Tent/ Talker

Text RESTAURANT to 55469 to Receive FREE

Appetizer Next Visit

RESTAURANT

55469

KEYWORD

(CHANGES)

SHORTCODE(STAYS THE

SAME)

TEXT MESSAGING 101

To: 55469

MSG: restaurant

When client texts,They are entered

Into the database!Deliver Coupon

Right to the phone! Offer can expire

quickly to encourage repeat visit

Text Call to ActionLive Demonstration “Try it on your

phone Now!”

Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!

Putting the Offers Right in the Hand of your Current and Potential Customers!

= More Transactions per Month

Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11, Reply STOP 2end

Johnnies Italiano: Happy Hour prices tonight and tomorrow w/ code mb8932, show msg 2 redeem, exp. 3/29 Reply STOP 2end

75th Street Brewery: Buy any Steak entrée this weekend and receive $3 OFF, limit 2 per table call for reservation (816)223-8584 Reply STOP 2end

Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in for Lunch or Dinner?

$15 average ticket? $600

1,000 Customers

in your database

1,000 Customers

in your database

4% or Higher Redemption Rate on Promotion or

Coupon

4% or Higher Redemption Rate on Promotion or

Coupon

Average Transaction

Average Transaction

(Example of Return-on-Investment on a small scale)

3 Components to Database Building

1. Point of SaleGet Cashiers, Hostess, Servers to tell customers to Text-in for a greatinstant deal; Place banners, signs, table tents, or a card inside the check presenter and build 10-20 customers per day into your database!

2. Add the Mobile “Opt-in” Option to your current Website

Options to capture online traffic into the Mobile database from the web

3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to every Advertisement; print, radio,coupon, event, TV, etc.

The Mobile World 101

To: 55469MSG: food

Mobile NumberMobile Number

Point of Sale Options

(Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity.

Table Tents, Buttons on staff, Bag Stuffers, Window displays, flyer inside check presenter, are all options to promote;

1. A Free entrée, appetizer, or $5 OFF next visit!

(These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks)

2. An Instant discount or Free item THIS VISIT!

(Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant database growth)

3. A chance to win a great prize!

(Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly)

Text QUESO to 55469Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg and data rates May apply.

Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end

Goal:Build a Database of 10-15 People

per day for future Loyalty Marketing – Get 2 or 3 additional transactions

from them this year!

Capture Web Traffic into Database!

Beauty Brands Secret Sale!

Text BEAUTY to 72727to find out when….

Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end

Enter Mobile NumberDonate NOW!

Send to my Mobile PhoneEnter mobile number

Capture Web Traffic into Database!

Beauty Brands Secret Sale!

Text BEAUTY to 72727to find out when….

Panchero’s: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2end

Enter Mobile NumberDonate NOW!

Send to my Mobile PhoneEnter mobile number

Instant Coupon for $3 OFF

Type in your Mobile NumberAnd the Environmentally Friendly Coupon will be

Sent Right to your Phone!

Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New

Customers more easily.

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

More Conversion = 5-10% Increase in Overall Customer base

Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.

Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS!

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

Our Menu Right to Your Phone!Just Text OVERSTUFFED to 72727

Plus Get Your Instant Coupon Right to Your Phone!

Text PANDA to 55469And get your environmentally friendly couponright on your phone. Must Text 2 receive!

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit

• Increase Social Network Followers

• More Transactions per year

• Capture Email

• Support Causes

Send Promotions to your Database to do More

Than Just Coupon!

Ted’s BBQ: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit

To Complete your entry for a chance to Win Free Burrito’s for a year, reply with your email address and watch for future great deals! Reply STOP 2end

Burrito Jan’s Donuts will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Breakfast! Reply STOP 2end

Contact John Smith5LINX

Address;

http://yoursite.com

NameP. 816.824.1122

O. 1.800.211.1111E. Rob@5LINX.com