TITLE SLIDE (REPLACE) Double Down: Growing Matching Gifts Through Events and Digital Marketing...
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TITLE SLIDE (REPLACE) Double Down: Growing Matching Gifts Through Events and Digital Marketing November 13, 2013 Dennis Chyba
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Transcript of TITLE SLIDE (REPLACE) Double Down: Growing Matching Gifts Through Events and Digital Marketing...
TITLE SLIDE (REPLACE)
Double Down: Growing Matching Gifts Through Events and Digital Marketing
November 13, 2013
Dennis Chyba
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Agenda
What is a Matching Gift?
Key statistics
Best Practices
Client Example
Recommended Implementation Process
Q&A
Leveraging past donations
Finding Matching Gift eligible donors
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Who is Adcieo?
Adcieo –Online fundraising and engagement experts
Services designed to: Improve Fundraising Results Increase Online Acquisition Enhance Monthly Giving Engage Lifetime Donors Mine Employer Matching Gifts Build a Bequest Backlog Streamline Web/Admin Processes
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Who is HEPData?
15+ Years Experience Serving Non Profits Leading Provider of Matching Gifts Research Staff 7,000 clients U.S.,UK & Canadian Provides E-Match Donor Link Provides Employer Find
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A gift made by a donor’s place of employment to match a employee donation to a qualifying nonprofit.A way to easily increase donationsEmployer agrees to match Employee donationMatch Ratio is usually 1 to 1 - but some more i.e. Exxon matches at 3 to 1 and Fidelity matches 2 to 1Usually a maximum per year ($1K-$20K)DeadlinesSpouses & retirees can also be match eligible
What is a Matching Gift?
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Matching Gifts are “free money”
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How many companies in the
United States offer some form
of a matching gift program?
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How many companies in the
United States offer some a matching gift
program?*Statistics from HEP
Development Services 2013
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Key Statistics on Matching Gifts
1 in 10 gifts are eligible At least one new company added daily 50% of the Fortune 500 $1.3 Billion in Matching Gifts paid out in 2011 LSU receives $1 Million in Matching Gifts from Exxon-Mobil
annually
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Key Statistics on Matching Gifts
American Cancer Society Quadrupled Matching Gifts over three years to $12+ Million as did Komen Maryland
Works with small to large non-profits Average Matching Gift = $700
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Key Statistics on Matching Gifts
13% of companies match 2 to 1 or higher 4,000+ companies match volunteer time Telethon Survey (90+) by Ruffalo Cody – 7.1% matching gift
eligible and contributed 10% of revenues
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Why do Companies Offer Matching Gifts?
Recruiting new employees Helps nonprofits Improves Employee retention Good ‘corporate citizen’ Tax and financial considerations
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Make the process proactive: Make it easy for donors to find their company Make it easy to find the matching forms
Incorporate into online donation form Integrate your website Newsletter articles Gift Acknowledgments
Best Practices
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Client Example – Komen Maryland
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Komen Maryland
Simple to Use Integrated Employer
Search Link to forms
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Putting the Pieces together
Simplicity – E-Match Donor LInk ease.
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Employer Search
Donors need to be able to not only access important Matching Gift information and forms, but they need
to be able to do so with ease.
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E-Match Donor Link
Connecting donors directly to necessary forms increases the return rate on completion and submission.
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Integration
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Sample Results
3,857 constituents clicked on the matching gift badge 78% of these searched for their company 22% were able to find their company Base Year
63 matching gifts from 11 companies Year 1
410 total matching gifts from a total of 53 companies
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What Can You Do?
Know before you chat with a potential donor Measure matching gifts Have someone in charge Major Gifts can be matched Create a culture of Matching Gifts
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Matching Gift Suggestions
Look Back Over Last Year’s Gifts Find Employer Information Fill Out Form Volunteers can help Most donors are not aware of employer’s matching gift
program Every Program is Different Spouses and Retirees can be matched
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Recommended Implementation Process
1. Develop and integrate a matching gift button on the donation form. 2. Capture donors who flag their employer and write the employer and link
to matching gift submission form to hidden fields on the form3. Design and create 3 matching gift buttons that can be inserted into
online donation forms and confirmation emails.4. Define a communication strategy and craft email creative and copy to be
used.
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Recommended Acceleration Process – Employer Find
1. Screen database to find employers. Fill in the gaps.2. Target communication to donors once you find their
employer matches.3. Integrate a batch process for offline gifts.
TITLE SLIDE (REPLACE)
Q & A
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For further information on Adcieo contact:Debbie Snyder972.342.8429
For further information on HEPdata Products and Services contact:John Wright
Contact Information
