TITLERotary District 5630Subject: Strategies to overcome membership challenges Date: May 30, 2015

CoverageRotarians Non-Rotarians UNK

studentsGeneral Young

Professionals

Fall 2014 Satisfaction • Awareness• Intentions

• Awareness• Intentions

Spring 2015

Best Practices

RECOMMENDATIONS ON RECRUITING THESE

GROUPS

District 5630 Rotarians

19-30 31-39 40-49 50-59 Over 600

20

40

60

80

100

120

6% 12% 13%

30%39%

Age Distribution

Age

Freq

uenc

y

287 respondents (Rotarians & Non-Rotarians)

19-30 31-39 40-49 50-59 Over 600

102030405060708090

31% 37%53%

70%

78%

Age Distribution

Rotarian Non-Rotarian

Age

Freq

uenc

y Co

unt

179 Rotarians (66%) 94 Non-Rotarians (34%)

How long have you been a member of your Rotary Club?

Less than

1 year 1-5 Years6-10 Years

11-15 Years

More than 15 Years Total

Very Satisfied 1 17 15 14 27 74 42%Satisfied 3 20 12 12 20 67 38%Somewhat Satisfied 1 14 4 3 6 28 16%Neutral     1   2 3 2%Somewhat Dissatisfied     1   1 2 1%Dissatisfied   2 1   1 4 2%

TOTAL MEMBERS 178

Reasonsnot very inclusivehesitancy of membership to participate in projects/same members help with most of the club projects...some members never participate in club projects/lack of cohesiveness of club/lack of enthusiasm in club as a whole/members unwilling to evaluate club and look for ways to improve it...resist change

It's a good ole boy club

Satisfaction with Rotary (97%)

Satisfied / somewhat satisfi

ed

Club does not do enough community activitiesI am satisfied but would like to see more members engaged.I wish we had a more active club. I see other clubs that take on more service projects and have more members participating.

I have not seen a lot of community involvement90% of the activities outside of meetings has been fundraisersIt is pretty boring and all we do aid cook meals and serve them.Need wider level of participation; not everyone participatesSometimes it feels like we spend more effort patting each other on the back than actually rolling up our sleeves and serving others.

I would like to do more volunteering.I would like to see members of our club be more ACTIVELY involved in club activities as well as District and international activities.The club could improve programs.

Comments

FrequencyMore community service (local) 55Less of constant fundraising 1Be one of the best clubs in the district 1Engage in community development 1Contribute to eradicate polio 1Provide Networking opportunities 1Provide positive leadership 1Recognize all members 1Not much/None 3

Expectations of the club

FrequencyHelp increase membership 6Increase visibility of Rotary 2Personal development opportunities 2Promote the Rotary message 2Help reapply to IRS 1

Support from District

Volunteering: In the past six months

  Volunteering Female Male Total

Rotarians

Total 63 (100%) 116 (100%)

179 (100%)

Yes 58 (92%) 101 (87%) 159 (89%)

No 5 (8%) 15 (13%) 20 (11%)

 

Non- Rotarians

Total 52 (100%) 42 (100%) 94 (100%)

Yes 39 (75%) 35 (83%) 74 (79%) No 13 (25%) 7 (17%) 20 (21%)

(District 5630) Non-Rotarians

  Of Rotary?

Of a Rotary Club in or near your town of

residence or work?Non-

Rotarians (94)

Yes (100%) 94%No (0%) 6%

Total 100%UNK

StudentsYes (6%)No (93%)

Awareness

Among 94% who are aware of Rotary club in their area Frequency

Do No Know enough about Rotary

35

Time constraints 21Engaged in other service

activities/clubs13

Past-member 7Cost 3

Never invited 2Members are old 1

Reason(s) for not joining Rotary

1236 1434 +16% (198)

Membership Goal

Target Market Analysis

• 18-30 year olds • Western and Central NE

estimated population is: 103,217 • If 30% volunteer: 30,965• If 15% are interested in Rotary: 4,645

Bring in Young Professionals

Recommendation 1:

The Young & the Restless…...• Love to be engaged in

causes & in volunteering,BUT DO NOT KNOW ABOUT ROTARY &/OR ITS MISSION OF SERVICE.

• Are very social. BUT HAVE STRONG NEGATIVE PERCEPTIONS ABOUT ROTARY AS RICH OLD BOYS’ CLUB.

• Influenced by groups of like-minded peers

BUT WE RECRUIT ONE MEMBER AT A TIME.

The Young & the Restless…...• Are culturally 21st century BUT MOST OF US ARE

CULTURALLY IN THE 20TH

• They want to move at warp speed

BUT WE DON’T.

• Interactors/Rotaractors/RYLA/YEP want to be continue to be connected to Rotary

BUT WE LOSE THEM.

The Young & the Restless…...

• Have a global worldview AND WE DO TOO!!

• Aspire to leave the world a better place for their children

• Seek out mentors AND WE HAVE MANY!!

AND WE DO TOO!!

Strategies (YP)

• Branding–Separate Internal and External

Sites–http://www.lincolnypg.com/ –Updated YP Imagery for Web

Site–New Presentation Deck

Strategies (YP)

• New Volunteer Opportunities that speak to their hearts. –Contributing Personal Talents– ‘Call to Act’ over ‘Call for

Membership’–http://www.Dosomething.org

Strategies (YP)

• Engage them first; recruit later– Implement “Try Before You Buy”

format– Identify Champion(s) for YP

Membership

Strategies (YP)

• Strategic Partnerships –Sponsor one of their

projects• Kearney YPN • Grand Island YPO • Sororities & Fraternities

Strategies (YP)

• Mixers (Social events)–Rotarians & YPs –Invite groups of YPs –Showcase accomplishments

–Sponsor a project they choose

Start early

Recommendation 2:

Strategies (Youth)• Communicate “points of

difference” (through face-to-face interactions)–Have events at school/college

campuses–Partner with other student

organizations–Highlight leadership development and

international travel opportunities–Make presentations on the 4-way test

Strategies (Youth)• Communicate “points of

difference” in cyberspace• Create District wide interactive

Rotaract and Interact website (use weebly or wix for free)

»http://www.care.org»http://www.pencilsofpromise.org

–Have social media presence specifically for college students

–Showcase Rotary accomplishments

Strategies (Youth)

• Enhance Brand image–Charge a small membership fee

–Offer Leadership training in schools and colleges

–Provide Leadership incentives

Strategies (Youth)• Increase number of Interact

and Rotaract clubs in the District– Add at least one Interact and one Rotaract

club per year • Identify ‘faculty’ champions in schools and

colleges• Provide incentives to ‘faculty’ advisors of the

clubs – Incentivize starting Interact and Rotaract

clubs

Strategies (Youth)• Engage and Retain students

– Include them in Rotary service projects (Club, District, Global)

– Track Interactors and Rotaractors students movement from HS to College to professional life

Thank you for all that you do for Rotary!

Go Rotary!!