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Transcript of Title of Session Line 1 Title of Session Line 2€¦ · · 2014-10-08– Optimize maintenance...
Account Based Processing, Open Payments and Mobile
David deKozanVice President, Strategic Initiatives
Cubic Transportation Systems, Inc.
San Diego, CA
Key Themes
How did we get here?
– AFC 101 in 10 minutes or less
Evolution or Revolution?
– Established vs. green field systems
Getting from Here to There
– Public Contracting and Transition Management
Lessons from The Trenches
– Card based
– Account based
– Open Payments
– Mobile
How did we get here? Automatic Fare Collection Objectives
– Streamline and accelerate fare payment process
– Automate and minimize cash handling
– Integrate payment and access control functions
– Simplify terminal interaction
– Enable creative fare tariffs while minimizing confusion
– Facilitate fare media and fare product distribution
– Promote connected journeys
– Create linkages across operators
– Collect and report on ridership
– Collect and report on revenues
– Optimize maintenance operations
– Graceful system degradation
Applying technology to these objectives
The need for speed
– Critical for subway and inner city bus
– Less critical for commuter rail and inter regional bus
Communications implications
Magnetics
Contactless smart cards
Bar code tickets
3rd party RFID
Mobile phones
– Bar code
– NFC
– HCE
Card Based Processing
Benefits Challenges
Distributed transactional logic Greater terminal demands = more $
Store and Forward Short list of suppliers
High Speed Fare rule changes require system wide table update
Instant feedback Limited card options
No transactional risk Harder to partner with other verticals
Proof of payment Customer must acquire and load media
Can leverage NFC technology Must establish TSM linkages and supporting apps
The majority of established systems- does not require
real time comms
Account Based Processing
Benefits Challenges
Easier to update fare rules Slower
More terminal options and lower $ Real time communications = more $
Easier to partner with other verticals Limited customer feedback at terminal
A Variety of RF token options Greater transactional risk
Enables Open Payments
Reduced need to acquire and load media
Flexibility in how to address challenges
Now feasible with the latest in comms tech- changes the overall processing architecture
Contactless Open Payments
Benefits Challenges
Contactless Bank card can be used as a pre-paid token Dependent upon issuer strategies
Contactless Bank card can be accepted with no pre-paid account (PAYG) Dependent upon issuer strategies
NFC Mobile wallets can be accepted Wallet application OH takes too much time
No need for registration or pre-purchase may lift sales Requires terminal certification and maintenance
Simplicity for infrequent usersIncreased PCI compliance demands
Ease of flow for special eventsDecreased flexibility
Potential increases in transactional risk
Chicago Ventra- A Case Study"CTA performance report- February 14, 2014".
Tap times Count Percent Cumulative
0.5 seconds and
under 21,966,213 69.74%
96.54%
0.6 seconds – 1.0
seconds 8,440,555 26.80%
1.1 seconds – 2.5
seconds 1,079,568 3.43% 3.43%
Over 2.5 seconds
10,763 0.03% 0.03%
Transaction times- Rail
Chicago Ventra- A Case Study"CTA performance report- February 14, 2014".
Tap times Count Percent Cumulative
0.5 seconds and
under 23,381,510 62.62%
67.71%
0.6 seconds – 1.0
seconds 1,899,901 5.09%
1.1 seconds – 2.5
seconds 12,037,232 32.24% 32.24%
Over 2.5 seconds 18,483 0.05% 0.05%
Transaction Times- Bus
Ventra Accounts as of Feb 11
Ventra 767,563
RTA 294,436
Student/UPASS 243,377
Other 13,832
Much of your ridership will require dedicated media regardless of architecture
More than 1.4M accounts opened since September
Major card brands are
offering incentives like PCI
Audit relief, Data breach
protection to early EMV
adapters (* refer to merchant
agreement)
EMV On the Way
PCI Validation relief
April 2013
Acquirer readiness
Transit Operator EMV Migration
Oct 2015
Liability shift
US Acquirers are
expected to accept
EMV transactions
beginning April 2013
• Transit payment
System upgrade
• Begin accepting EMV
cards at transit
locations
Major card brands in
US have offered to
provide liability shift
beginning Oct 2015
for the merchants
who have migrated to
EMV.
EMV Off-line Transaction Security
SDA/DDA/CDA
Card Authentication
• Offline CAM (Card Authentication)
• Offline CVM (Cardholder
Verification)
• Offline Authorization
*Source – EMV Migration forum
What are your regional card issuers doing?
Contactless MSD vs. EMV
Contactless MSD on hold?
Will EMV be contactless?
Key EMV considerations for Transit
– Automated Transaction Counter Synch
– Deferred Authorization Risk
• Local Authentication?
• Local Authorization?
– ID and PAN Tracking
– Card Not Present fraud
If the brands/issuers don’t accommodate then what?
What about Mobile?
Mobile responds to several facets of AFC
– Customer service• Real Time Passenger Information
• Card/Account management
• Trip planning and related tariffs
– Fare product sales• Payment optimization
– Media distribution
Advantages and Dis-AdvantagesApproach Advantage Dis-Advantage
Legible Script/Icons Low Cost Limited Data
No hardware required Increased fraud potential
2D Bar Code Low Cost, no required AFC
integration
Requires new hardware and/or
parallel back office and limited data
integration
Ability to authenticate and cancel
tickets
Ergonomic and transactional speed
challenges
NFC Transit Card High speed and compatible with
existing infrastructure
Requires commercial agreements
with SE owners
Familiar use case…just tap Requires TSM integration and
appropriate app infrastructure
NFC Token Lower provisioning costs Need account based back office
Familiar use case May need TSM engagement
NFC Bankcard Convenient for impulse users Use Case Overhead
Summary Observations
There is no one right answer
While the migration from card based to account based has
begun it will take time
– It may not make sense for everyone
– Public procurement by its nature is time consuming
There are interim steps that can be taken most
significantly using mobile
There are still a lot of questions about contactless
payments and the best way to leverage them
The keys to success will be balancing new benefits
against transition strategies and operator specific
needs/objectives
David L. deKozan
Vice President, Strategic Initiatives
Cubic Transportation Systems, Inc.