TITEL

Corneliu-Valentin Stanciu, CTO

14.10.2015

The Customer Journey in Tourism

• The “Customer Journey” of a traveler shows the importance of social media in the tourism industry

• 52% of travelers use social media before planning their trips (Eye for Travel Social Media Study 2011)

• Scaled social media distribution: on average articles reach half of all social referrals in 6,5h on Twitter and in 9h on Facebook (Mary Meeker, Internet Trends 2014)

New Challenges for the HotelierHotelier complains: 25% less bookings compared to last year What to do? Obviousproblem with advertising?

Social media is known, however:

• How to use it for advertising?• Which channels should I use?• How to target my audience?• Are the users responding?• How can I measure it?• What should I post today?• Which content is best for new

guests?

Solution onlim Tell-it!

Create content yourself

or use semi-automatically created posts from

multiple content sources

Editorial calendar, Multiple social channel

management,

Content adaption, Team collaboration

Immediately information,

immediately response; Sentiment Analysis, Social Statistics and

Monitoring

Choose yourcontent

Manage yourcontent

Monitor yourfeedback

• Web-based responsive SaaS solution

• Widgets for quick integration into existing webapplications

• Connection of multiple content sources and semantic

annotation of content for automated processing

• Automatism for content adaption for multiple social channels

• Sentiment analysis for automated detection of topics

• Statistics to measure user feedback + „likes“

onlim Tell-it! Product details

Technical Innovation

Distribution of content

Content Sources

Sentiment Analysis + Statistics

Social network

Internet 3.0/mobile network/other

• Clear separation between content and channels

• Automated semantic annotation of content based on information models

• Rule-based assignment of content to the channels

• Analytics for evaluation of results and optimization of conversions

Competitors

schema.org

schema.org provides a collection of shared vocabularies.

Launched in June 2011 by Bing, Google and Yahoo

Yandex joins in November

Purpose:

Create a common set of schemas for webmasters to mark-up withstructured data their websites.

8

schema.org

9

schema.org

10

Annotated content using schema.org

Rule-based dissemination to social media channels

Uses fetched content and feedback from data and content dissemination as a knowledge base

11

when

There is a new Event ev

then

Publish ev in Facebook channel

The Weaver

● Dissemination to social media channels

● Federated social media stream and central feedback collection

● Statistics and analytics

● Engagement features, i.e. replying to comments, etc.

43

data and content dissemination

Supported channels (for now)

● Facebooko multiple media types

● Twittero multiple media types, very limited channel (140 chars)

● LinkedIno microblog posts and links

● Xingo microblog posts and links

● Flickro images

● YouTubeo videos

● Pending channels:• Pinterest• Instagram• WhatsApp• Email lists• RSS feeds• …

Supported channels (for now)

THEPRODUCT ROLL-OUT

• Software as a Service Modell (SaaS)

• Setup and monthly fees

• Customers are charged quarterly

• 3 months agreements

• Automatic product upgrades

• 3 product categories

• Freemium: Appetizer - Conversion into Premium Customer

• Premium: for 3+4 * Hotels

• Ultra: for tourism boards and tourism service prodivers (e.g. “cablecars”, golf clubs

Business model

Roll-out

• Pilots• Already Hotels + Marketing Agencies connected as

Pilots

• Silent Launch: New Interface, Editorial Calendar, different Social Channels + 4-5 Incoming

• Testing

• November, 2015

• Official Product Launch

https://tell-it.onlim.com

DEMO

Thank you!

Michael - Gaismair - Straße 13, 6410 Telfs

Tel.: +43 676 4470978

http://www.onlim.com

office@onlim.com