Tips to leverage LinkedIn Effectively for your business

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LinkedIn in numbers

• Total no of user- 400 Millions • There are 2 new users joining LinkedIn every second. • Number of LinkedIn user in US - 30% • LinkedIn is spread and used across 200 countries and territories. • Since 2014 more than 50% of global traffic in LinkedIn comes from Mobile • LinkedIn was set up in December 2002 and launched on May 5, 2003 • There are around 1.5 million groups on LinkedIn

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Different LinkedIn platforms

LinkedIn has 5 mobile Apps • LinkedIn Slide share • LinkedIn Pulse • LinkedIn Lynda • LinkedIn Job search • LinkedIn Lookup

LinkedIn Platforms • LinkedIn Press release • LinkedIn Help • LinkedIn Marketing solution • LinkedIn certification • LinkedIn Blogs • LinkedIn brand recourse • LinkedIn recruitment

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Sections in LinkedIn company page

• Company Overview • Profile image And Banner Image • Showcase Pages • Featured Groups • Company Updates • Careers Page

• Profile/Background image should represent your company & should be attractive and clear.

• Mention company website, company Address, No of employee etc. • Mention links of other social networking sites

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LinkedIn Profile Snap

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LinkedIn Ads Campaign

• LinkedIn Ads Campaign

• Sponsorship Ads

• Paid Ads

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• Company Page Promote by Self.

• Share the link to every group that you join and a Small introduction about company.

• Xenia Employee Like or comment on our company page

• Active on LinkedIn group as well as comment on post or article in group

Multiple ways to improve company page like

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Blogs Posting

• Post blogs on LinkedIn pulse regularly

• Post your blogs on various site as guest user

• Use more hashtag while promoting your blogs

• Post article, podcast, webinar, analysis, report, some interesting facts and figures

• Post motivation quotes

www.SurveyMonkeyBlog.com www.quora.com www.Blogarama.Com/ www.Blogcatalog.Com/ Other social networking site Many more

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Blog sharing tricks

• Give share / follow button on each post • Use option as per requirement for shape of

Icon • Use LinkedIn company page profile on

company website –visitor directly follow from your website

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• Post a blog along with LinkedIn profile,

• A small shortcut for your personal LinkedIn profile and it show as pop-up

LinkedIn profile on website

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• Share your LinkedIn status updates on Twitter

• Mention audio recording along with post

Interconnect all social channels –Facebook, LinkedIn, Twitter

• Merge all Social channels and post relevant document along with LinkedIn twitter

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Optimize your LinkedIn company page

• At least 3 link in each blog- Company Website, blogs and special keyword like marketing strategy or inbound marketing.

• Maximize Your Group Membership and interaction

• Aggressively Expand Your Network and connect as many as user you can

• Company resource download option mention to LinkedIn company page.

• Share post by employee and also comment or likes

• Relevant keywords in bullet-pointed list

• Update company information

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Marketing tools for LinkedIn

• There are some tools that help to analytics of LinkedIn blogs post, follower, LinkedIn page view and tracking of your blogs.

• LinkedIn Page Insight

• Hootsuite

• http://simplymeasured.com

• http://www.bimeanalytics.com

• LinkedIn Analytics

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End of presentation

Thank you www.xenia-consulting.com

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