Tips To Find Your Passion And Grow Your Community on Google Plus
-
Upload
andrea-de-la-cerda -
Category
Marketing
-
view
378 -
download
1
description
Transcript of Tips To Find Your Passion And Grow Your Community on Google Plus
![Page 1: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/1.jpg)
+
Using Google+ To Build Your Online Community
Andrea Nelson De La Cerdawww.thecloveragency.com
![Page 2: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/2.jpg)
+Guy Kawasaki’s- 5 P’s of Social Media
People Perceptions Passions Pictures Pimping
![Page 3: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/3.jpg)
+A Little Background
There are more active users on G+ than twitter 540 million active users
Allows a space for content in “communities”
Statistics show an impact on SEO Personalization- follows,
+1’s and contacts Social Search Hummingbird algorithm
http://www.vlogg.com/12370/googleplus-statistics-as-of-october-2013/
54%
24%
7%
15%
Number of Users
![Page 4: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/4.jpg)
+
Google+ Impact
![Page 5: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/5.jpg)
+What Makes Google+ Different?
Google+ is a focus on the person, not the brand
A visually appealing, content-rich medium
Builds communities around your passions
+1’s = #1 impact to search above backlinks and likes
Today...it’s cheaper!
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
![Page 6: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/6.jpg)
+
Tools and Trends(A few must-haves)
![Page 7: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/7.jpg)
+Tools to Know/Implement
Google Authorship
Timing+
Google+ Local
Google Hangouts
Google HOA
YouTube Subscriber List
Curated Content Aggregates (Alltop or StumbleUpon)
![Page 8: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/8.jpg)
+
Tips to Use Google+
![Page 9: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/9.jpg)
+Getting Started
Set up a complete profile- Include a keyword-rich description, complete contact information, links to your website and favorite blogs
Profile Pictures matter- Use a friendly picture of your face (not your dog or last night’s dinner). Pictures slightly off-center are slightly more interesting
Keep it personal- Google+ is about people & their passions...not brand identities. So even if you choose to use Google+ for business, don’t lose sight of your personal identity and share your passion on your page.
![Page 10: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/10.jpg)
+Create New Habits
Implement Authorship plus.google.com/authorship
Use “What’s Hot”- leverage conversations already taking place
Photos, Video, Photos, Video
Here are a few things you should do right away:
![Page 11: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/11.jpg)
+Photos v. Links Tip!
Adding photos to your posts gives you significantly more space in the newsfeed than a simple link does. Be sure you’re adding photos in virtually every G+ post to maximize your exposure.
![Page 12: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/12.jpg)
+Engage
Ask questions and engage with your network of followers
Respond and acknowledge +1’s whenever possible
Use #hashtags (but keep to 2-3 for each post)
Join Communities
![Page 13: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/13.jpg)
+Use Google+ Communities
![Page 14: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/14.jpg)
+Growing a Community
Pick a broad topic
Attach Communities to Your Page
Feature member contributions within the community
Follow members of your community with Google+
Segment your list
Follow members of other communities Statistically, 20-30% will follow you back
![Page 15: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/15.jpg)
+But...It starts with your passion!
So... get creating!
![Page 16: Tips To Find Your Passion And Grow Your Community on Google Plus](https://reader036.fdocuments.us/reader036/viewer/2022070321/558dfd211a28abaf0d8b45d4/html5/thumbnails/16.jpg)
+
Connect With Me!@AndreaNDLC@AndreaNDLC@Andrea De La Cerda
About the Author:
Andrea De La Cerda