TOP DIGITAL MARKETING AGENCY IN LONDON

How to Optimise your Video

to Gain SEO Benefits

WHAT YOU WILL LEARN

I. What key factors YouTube and other search engines use to rank your online videos

II. How to leverage that information to help your own online videos rank higher

HOW RANKS VIDEOS

As search engines tend to do, YouTube has its own mechanism for dictating the order with which videos are listed in search results. Metrics which affect how your YouTube video will rank vary from the level of engagement your video receives to how succinctly you formulate your video keywords. The following factors are the most commonly understood to affect the YouTube ranking of any given video. These tips come to us from Digital Search Group - your choice digital marketing agency in London.

1. VIEWING TIME

Your video's viewing time correlates to engagement, and is therefore one of the predominant factors in your video search rank. Using online tools like Google Trends to find highly relevant content ideas and detecting a Panda or Penguin hit as well as ensuring videos have a quality production value are two great ways to improve your viewing time duration.

2. KEYWORD RELEVANCE

Google and YouTube still haven't mastered the ability to understand your video by watching it. So in order to ensure that your video reaches the right audience, you'll need to spend extra time on your keywords.

Keyword relevance is articulated via video titles, tags, descriptions, closed captions, and/or transcripts.

Optimise Your Video Titles - Keep it to a fewwords, and include the top keyword you are shooting for.

Tag Minimalism - Don't tag everything under the sun that vaguely relates to your niche –choose tags thoughtfully. Bad, vague, or loosely related tags will cause viewers to drop off and murder your viewing time metrics.

Thorough Description - Make your description about as long as a short to medium-sized blog post –about 300 – 700 words. Use your keywords (and long tail keywords) throughout, and go for quality.

By clarifying your message you're allowing all search engine bots and algorithms to do what they do best, while ensuring that humans can also find your video in relevant searches.

3. CALL TO ACTION

When a YouTube user views your video, you have theiralmost undivided attention; it's an ideal time to drop astrong call to action and divert that attention to your brand instead of some other random video that won't help you make a dime. Be sure to embellish your online videos with a call to action and a memorable URL. However, don't get annoying with your annotations –most people will either drop off or turn them off. So if you do use annotations, keep them helpful to a majority of your audience in some way.

4. VIDEO PROMOTION

After you've honed your content for search, it's time to bring the audience to your front door. Promote your offer(s) via social media, online ads using the same keyword research as you did for your video title and description, and embed your video on relevant website pages.

5. CHOOSE YOUR VIDEO TYPE

The two most popular types of videos are those that educate or those that play with the heart strings a little bit. Both types serve a human need,and that's why they're evergreen.

Conclusion Knowledge is power and business is war. Take this information and use it to make your message seen and heard!

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