Preparing Slides & Posters: Some Perceptual Tips for Better Presentations.
Tips on Preparing a Partnership Proposal
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8/6/2019 Tips on Preparing a Partnership Proposal http://slidepdf.com/reader/full/tips-on-preparing-a-partnership-proposal 1/2 Professional Development - Tips on preparing a partnership proposal © Australia Business Arts Foundation 2008 1 Tips on preparing a partnership proposal 1. Read partnership guidelines and processes Carefully read and follow the published partnership guidelines for applications, if applicable. If partnership guidelines can’t be found, make a phone call to find out whom you should be sending the proposal to and whether the business is prepared to consider unsolicited proposals. 2. Include a cover letter Include a brief covering letter with an overview of the proposal. Be courteous, follow up with the person by phone in a week to make sure they have received it, and be prepared to respond to any questions. 3. Include an introduction Clearly outline the opportunity you are presenting, the financial implications for the business, the types of benefits you can deliver and the potential value to the business. A potential sponsor should be able to see what you are proposing without having to read a large document. If it’s interesting enough, they will read on! Even if they can’t consider the financial commitment you are proposing but can see a good fit, they may be interested in negotiating a lower level partnership with fewer benefits. 4. Outline your organisation’s history Provide details of your organisation’s profile, including: who you are, what you do, your location and geographic reach and demographic profile of your audience. Include support material relevant to your proposal, such as brochures, newsletters and annual reports in attachments. 5. Identify the opportunity you are providing to the business State this clearly and concisely. Point out the “good fit” between their business and your organisation by referring to their strategic plan and stated objectives. Identify how the opportunity could improve the business. 6. Outline the possible benefits. Using dot points outline the benefits that you can offer, both tangible and intangible. A business may be interested in only some of the benefits and these can be negotiated, for example “access to complimentary tickets for staff and clients”, rather than “100 complimentary tickets for staff and client use”. 7. Outline how benefits be delivered Make the business feel confident that your organisation can deliver these benefits by highlighting skills and experiences of staff who will manage the partnership.
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Transcript of Tips on Preparing a Partnership Proposal
8/6/2019 Tips on Preparing a Partnership Proposal
http://slidepdf.com/reader/full/tips-on-preparing-a-partnership-proposal 1/2
Professional Development - Tips on preparing a partnership proposal
© Australia Business Arts Foundation 2008 1
Tips on preparing a partnership proposal
1. Read partnership guidelines and processesCarefully read and follow the published partnership guidelines for applications, ifapplicable.
If partnership guidelines can’t be found, make a phone call to find out whom you shouldbe sending the proposal to and whether the business is prepared to consider unsolicitedproposals.
2. Include a cover letterInclude a brief covering letter with an overview of the proposal. Be courteous, follow upwith the person by phone in a week to make sure they have received it, and be preparedto respond to any questions.
3. Include an introductionClearly outline the opportunity you are presenting, the financial implications for thebusiness, the types of benefits you can deliver and the potential value to the business. Apotential sponsor should be able to see what you are proposing without having to read alarge document.
If it’s interesting enough, they will read on! Even if they can’t consider the financialcommitment you are proposing but can see a good fit, they may be interested in
negotiating a lower level partnership with fewer benefits.
4. Outline your organisation’s historyProvide details of your organisation’s profile, including: who you are, what you do, yourlocation and geographic reach and demographic profile of your audience. Include supportmaterial relevant to your proposal, such as brochures, newsletters and annual reports inattachments.
5. Identify the opportunity you are providing to the businessState this clearly and concisely. Point out the “good fit” between their business and yourorganisation by referring to their strategic plan and stated objectives. Identify how theopportunity could improve the business.
6. Outline the possible benefits.Using dot points outline the benefits that you can offer, both tangible and intangible. Abusiness may be interested in only some of the benefits and these can be negotiated, forexample “access to complimentary tickets for staff and clients”, rather than “100complimentary tickets for staff and client use”.
7. Outline how benefits be delivered Make the business feel confident that your organisation can deliver these benefits byhighlighting skills and experiences of staff who will manage the partnership.
8/6/2019 Tips on Preparing a Partnership Proposal
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Professional Development - Tips on preparing a partnership proposal
© Australia Business Arts Foundation 2008 2
8. Measuring successBusiness needs to report on all their activities. Think about the types of things that couldbe measured to assess the value of the proposed partnership. Find out from the
business what processes they have in place to assist you with capturing relevant activityand outcomes.
9. Consider timelines If your proposal is based on activity that must occur at a certain time, state it here.Sometimes proposals are not assessed right away so you need to make it clear thatthere is a timeframe for a response. Make sure you have provided sufficient lead time – the longer the better!
10. Include contact detailsInclude the contact person and their phone and email details. Include this information onyour cover sheet and also at the end of your proposal.
11. Style tips
• tell the story well and make it interesting
• describe why your project or organisation is outstanding and unique
• avoid jargon
• provide accurate and validated evidence of successes• communicate clearly and succinctly
• write in a form that is easily absorbed in a short period of time
• adhere to word limits
• use headings and sub-headings• short paragraphs
• use a large readable font
• ensure images are great – bad photograph of a great event etc is not beneficial
• send a hard copy
AbaF professional development workshopsAbaF offers a range of professional development workshops to assist arts and culturalorganisations and individuals. Visit www.abaf.org.au to find out more.
Reproducing this fact sheetYou may download and print one copy of this fact sheet from our website for your individualuse. These fact sheets should not be reproduced in multiple copies for use in anyeducational or training programs without the prior written permission of AbaF.
