The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion Points
Tips for Optimizing On-Page Elements of an Ecommerce Website
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Transcript of Tips for Optimizing On-Page Elements of an Ecommerce Website
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By Eyeflow Internet Marketing
WWW.EYEFLOW.COM
01
Tips for Optimizing On-Page Elements of an Ecommerce Website
Full Blog Post at www.eyeflow.com/blog/
![Page 2: Tips for Optimizing On-Page Elements of an Ecommerce Website](https://reader036.fdocuments.us/reader036/viewer/2022062406/55910a101a28ab90548b45a4/html5/thumbnails/2.jpg)
• Additional SEO strategies should be implemented when optimizing an ecommerce website
• Most important factors that are too often left out of ecommerce strategies
• The following tips will help your ecommerce site compete in the aggressive online marketplace
Optimizing Ecommerce Websites
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• Choose the Right Platform : one that or allows you to implement SEO features • Unique Product Descriptions : Don’t take product descriptions straight from the
manufacturer, avoid duplicate content penalties • User Interaction : encourage user activity through reviews and comments• Duplicate Contents: use canonical tags” and pagination tags to let search engines
know how to deal with the pages with similar products/ contents• SEO Friendly URLs : if it is easily understood by users, it will also be understood by
search engines• Rich Product Snippets : give search engines context about your content to improve
click-through-rates in search results• Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust• Get Social: using social platforms and share buttons will only increase the chances of
users ending up on your website
Tips to Optimize Your Ecommerce Efforts
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Thank you for your attention read the full post at eyeflow.com/blog !
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