Tips for creating and delivering effective mobile
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Transcript of Tips for creating and delivering effective mobile
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Tips for Creating and Delivering Effective Mobile Assessments
www.questionmark.com
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
What will we cover today?
Tips for mobile and embedded assessment
Example applications of mobile assessment
Embedded assessment
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Percentage of World’s population covered by a mobile signal
Slide 3
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
2010 in the US: 63,228,000 smartphone users (source: ComScore)
Smartphone usage continues to grow
Slide 4
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Mobile delivery enables new possibilities for observational assessment and mobile exam rooms
Surveys and course evaluations: Sometimes less is more
Embedded assessments can add value and provide useful metrics on social/informal learning
Think small: Screens, input devices and bandwidth
To Flash, or not to Flash? Be aware of what technologies your participants’ devices support
Test and test again: Try before you deliver!
Tips for Creating and Delivering Effective Mobile Assessments
Slide 5
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Mobile delivery enables new possibilities for observational assessment and mobile exam rooms
Slide 6
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Inexpensive, very portable Internet-connected mobile devices
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
What are the potential applications?
Observational assessments
Mobile exam rooms
Deliver to the device in your
hand
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Observational Assessments
Slide 9
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Observational assessments provide a mechanism for an ‘observer’ to assess a participant
For example, a participant might be observed and rated on… Performance of a specific task or procedure
Knowledge acquisition and application
Demonstration of skills/abilities that ‘traditional’ assessment may be less reliable in measuring
What are Observational Assessments?
Slide 10
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Observational Assessment
Certification Process
•Observational assessments can be used as critical components of the certification process – in some cases are required by regulatory authorities.
Medical and Dental School exams:
•Medical and dental schools make extensive use of observational assessments such as the Objective Structured Clinical Examination (OSCE).
Equipment operation:
•Observational assessment can be used to record and rate operators' skills, abilities, safety practices and adherence to required procedures
Traditional assessment
• Participant is presented with questions for direct response
Observational assessment
• Observer is presented with questions to ‘rate’ participant to measure behaviors, skills and abilities
Example Applications
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Assessor logs in
Selects assessment
Selects participant to be observed
Answers/submits responses to questions
Results/feedback reported to stakeholders
Typical workflow for “assessor”
Slide 12
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Mobile Exam Rooms
Slide 13
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Use mobile devices
Greater flexibility in where you deliver assessments
Assessments can be conducted ‘on location’
Mobile Exam Rooms
Slide 14
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Consider if a standard browser presents security concerns For example, Questionmark
provides an app that prevents candidates from easily getting to other URLs
Consider if access to “home button” (which allows task-switching) presents security concerns Hardware solutions are available to
enable use of iPad in a “kiosk” mode
“Securing” an iPad…
Slide 15
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Formative Quizzes Course Evaluations
Diagnostic Tests
Low Stakes Tests
Medium Stakes Exams
High Stakes Exams
Levels
of M
onitoring
Consider the “stakes” and if monitoring/proctoring is appropriate
Stakes of Assessment
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Formative Assessment
Slide 17
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Low stakes and openly available
Often appropriate for mobile devices
Enables retrieval practice to reduce forgetting
Provides the participant with corrective feedback for revision and learning
Encourages self-directed and independent learners
Quizzes on mobile devices
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
When is feedback useful?
Dealing with difficult questions Helps participant understand and learn from the experience
Correcting misconceptions Provide guidance when there is evidence of a fundamental misunderstanding of a topic
Slide 19
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Surveys and course evaluations
Slide 20
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Boost response rate by encouraging participants to access via mobile delivery – “on the spot”
Mobiles can read “QR Codes” – and “QR Codes” can be used to deliver URLs for mobiles to read and link to
Surveys and course evaluations
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
QR = Quick Response
Type of barcode
Allows more data than traditional barcode
Used in marketing, advertising, entertainment
Increasing use in e-learning/m-learning
What are QR Codes?
Slide 22
Can encode 4000+ characters of data!
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
QR Codes are read by Apps
Slide 23
www.url.com/xxx
iPhone
•Redlaser
•Neoreader
•ScanLife
Android
•Google Goggles
•QR Droid
•Scanlife
Windows Mobile
•QR Reader
•BeeTag
•Quickmark
Blackberry
•ScanLife
•BeeTag
•QR Code Scanner
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Books PowerPoint Signage
Enables quick launching of quizzes and course evaluations
Slide 24
Benefits • Ease of access for increased response rates • Demographic data easily captured • Better data accuracy • Easier analysis of survey results by demographic
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Consider your objectives: Keep your surveys brief to help increase
response rate Put your most important questions at the
start of the survey
Include only one concept per question Group related questions together Avoid relying on open-ended
questions (e.g. ‘essay’)
True for most surveys; Especially true for mobile surveys
Slide 25
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Slide 26
Authoring the Survey – questions focused on: - Demographics - Instructor - Course Materials - Facilities
Authoring the Survey – questions focused on: - Demographics - Instructor - Course Materials - Facilities
Authoring the Survey – questions focused on: - Demographics - Instructor - Course Materials - Facilities
Authoring the Survey – questions focused on: - Demographics - Instructor - Course Materials - Facilities
Authoring the Survey – questions focused on: - Demographics - Instructor - Course Materials - Facilities
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Course Evaluation Analytics
Slide 27
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Think small: Screens, input devices and bandwidth
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Ensure your form buttons and other navigation controls (a/k/a “screen furniture”) work with low screen resolutions
Screen Furniture
Slide 29
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Provide short URLs when hyperlinking not possible e.g. writing the URL on the board
Consider using a QR Code linked to an assessment
Input
Slide 30
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Images
Optimise size and compression of larger image files to minimise bandwidth requirements
Detail on images should be kept to a minimum to ensure readability on small screens
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Be cautious in use of Flash Be aware of what technologies your participants’ devices support
Slide 32
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Helps minimise bandwidth requirements
Strengthens cross-device compatibility Flash will not work on Apple iPhones, iPads or iPod touch
devices
Flash is compatible with some mobile platforms such as Android phones (and tablets) and Windows Mobile
Be cautious in use of Flash
Slide 33
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Try before you deliver!
Slide 34
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Test your assessment content… With different browsers
On as many different devices as practical
Emulators can help understand how content will appear on the ‘small screen’ -- but don’t always give a true “user experience”
Setting up a mobile test center? Test delivery environments when possible – particularly for
signal/wifi strength
Many free online bandwidth tests are available
Test your content!
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
“Embedded” assessments can add value and provide useful metrics on social/informal learning The same technology that can accommodate small-screen mobile devices can also help make it easier to embed iFrame delivered assessments in your learning content
Slide 36
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Wikis
Blogs
Forums
Social Networking
Portals
Technologies used to support social/informal learning initiatives
Slide 37
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Embed in a Wiki
Slide 38
Embedded in a Wiki
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Embedding in Blogs, Portals, Wiki’s
For Learners For Instructors
Focus the learners’ attention
Practice memory recall
Identify what was learned
Provide feedback to assist the learner to: Correct misconceptions
Instill confidence
Point to relevant material
Easily use assessments throughout the learning process
Provide seamless user experience
Centralised management of assessment content and results
Slide 39
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Questionmark’s support for Mobile Delivery
Slide 40
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Formative Quizzes Course Evaluations
Diagnostic Tests
Low Stakes Tests
Medium Stakes Exams
High Stakes Exams
Levels
of M
onitoring
Blended Delivery
Stakes of Assessment
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Access to your Assessments
Mobile delivery makes it easier for participants to access assessments: Use mobile Apps
Place links in content (PDFs, HTML Web Pages, etc)
Embed within a Portal For employees, partners and customers
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Questionmark
Mobile Apps
Android
iPhone, iPad and iPod touch
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Autosensing Device and Browser
Slide 44
Senses Device/Browser
Questionmark Packages the Assessment for Device/Browser/iframe
Sends HTML
Auto-Size senses pixel size of window
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Single results set
Benefits
Slide 45
Author once Deliver to any device or context
Schedule once
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Mobile delivery enables new possibilities for observational assessment and mobile exam rooms
Surveys and course evaluations: Sometimes less is more
Embedded assessments can add value and provide useful metrics on social/informal learning
Think small: Screens, input devices and bandwidth
To Flash, or not to Flash? Be aware of what technologies your participants’ devices support
Test and test again: Try before you deliver!
Tips for Creating and Delivering Effective Mobile Assessments
Slide 46
Copyright © 1995-2012 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.
Tips for Creating and Delivering Effective Mobile Assessments
www.questionmark.com