Tips and Insights From the Marketing Trenches · 2014-11-25 · SEO, video, and branding. If you...
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Tweet Tweet 0 Tweet Tweet 0 Marketing insights, tips & trends from Sterling Communications Marianne's Musings I know I said it last month, but I love my job. The last 30 days have been a whirlwind of activity and media interest around the Hendo Hoverboard, culminating last week with TIME Magazine honoring it as one of the top 25 Best Inventions in 2014! (Better yet, it was the very first one listed.) We also had Tony Hawk come by for a hoverboard ride with his videographer in tow; that video posted to his RIDE Channel (7.4 million+ views so far), and TMZ broke the news, ensuring that broadcast outlets across the US picked up that news as well. We also shot a few more videos for Arx Pax this month and completed a Kickstarter video project for a company called Dear Friend of Sterling, Welcome to the November issue of our newsletter, Field Notes. Our goal is to provide you with monthly updates that highlight industry best practices and share our thoughts on successful integrated marketing communications strategies, including PR, website design, SEO, video, and branding. If you have friends or colleagues you think might like to receive Field Notes, simply f orward this message , and we'll put them on our list. Tips and Insights From the Marketing Trenches The Top 6 Blogging Events of 2015 For all the gnashing of teeth of how technology and social media are ruining “true” social relationships, face-to- face events — conventions, really — are increasingly popular in the blogging world. Bloggers and brands want to connect with each other for sponsorships, advertisements, giveaways, and product reviews, and nothing beats an in-person meeting to boost trust on both sides. Moreover, these events provide bloggers who may be stay-at-home workers an opportunity to network with their peers and share lessons 0 Like Like Share Share
Transcript of Tips and Insights From the Marketing Trenches · 2014-11-25 · SEO, video, and branding. If you...
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Marketing insights tips amp trends from Sterling Communications
Mariannes Musings
I know I said it last monthbut I love my job The last30 days have been awhirlwind of activity andmedia interest around theHendo Hoverboardculminating last week withTIME Magazine honoring itas one of the top 25 BestInventions in 2014 (Betteryet it was the very first onelisted) We also had TonyHawk come by for ahoverboard ride with hisvideographer in tow thatvideo posted to his RIDEChannel (74 million+ viewsso far) and TMZ broke thenews ensuring thatbroadcast outlets acrossthe US picked up that newsas well We also shot a fewmore videos for Arx Paxthis month and completed aKickstarter video project fora company called
Dear Friend of Sterling
Welcome to the November issue of our newsletter FieldNotes Our goal is to provide you with monthly updatesthat highlight industry best practices and share ourthoughts on successful integrated marketingcommunications strategies including PR website designSEO video and branding
If you have friends or colleagues you think might like toreceive Field Notes simply forward this message andwell put them on our list
Tips and Insights From theMarketing TrenchesThe Top 6 Blogging Events of 2015
For all the gnashing of teethof how technology and socialmedia are ruining ldquotruerdquosocial relationships face-to-face events mdash conventionsreally mdash are increasinglypopular in the blogging worldBloggers and brands want toconnect with each other forsponsorships advertisements giveaways and productreviews and nothing beats an in-person meeting to boosttrust on both sides Moreover these events providebloggers who may be stay-at-home workers anopportunity to network with their peers and share lessons
0LikeLike ShareShare
Appiom whose campaignwent live last week and wasselected as a KickstarterStaff Pick just two dayslater
Other client news of notethis month includesMedalliarsquos selection as aDeloitte Fast 500 winnerNETGEARATampT reviewspouring in after theTechlicious Traveling MomRoadshow in Seattle andsome great news coverageresulting from a Verizonpress release that featuredSterling client GreenwaveSystems
In this issue of Field Noteswe share a recap of 2015blogger events someThanksgiving tips formarketers and an updatedHendo Hoverboard casestudy that illustrates ourphased approach to thatlaunch We also provide arecap of the Tony Hawkshoot so you can check itout if you missed it on thefirst go round
I hope you enjoy thecontent in thisnewsletter Next month wersquollbe sending out a survey tosee how we can make iteven more helpful in 2015Have a great Thanksgiving
Lets13 Talk
learned about growing their social businesses
Through our work with NETGEAR WiFi Family wersquove hadthe pleasure of attending a number of events scatteredacross the US So take a break from Thanksgivingplanning and book your 2015 calendar with these top sixblogging events
Read More
What People Can Learn from Thanksgiving
Thanksgiving (and theholiday season in general) isthe favorite time of year formany mdash especially usSterlingers
Brands and professionalsalike can learn far more fromThanksgiving than how toprofit on American consumers Project manager RosieBrown shares a few observations on what companies andmarketers can learn from Americas first traditionThanksgiving
Read More
Whats New at SterlingTony Hawk Rides the Hendo Hoverboard
This month Tony Hawkvisited Los Gatos Calif tomeet Sterling client ArxPax then rode the worldsfirst hoverboard
Our media outreach teamwas on location as it was a press briefing for Tonys RideChannel while our cinematographer and in-houseskateboarding enthusiast Wes Warfield captured behind-the-scenes footage of Tony riding and doing tricks on theHendo Hoverboard The Ride Channel released itsinterview where Tony calls himself The Boy Who CriedHoverboard the following Monday garnering over 75Mviews (and counting)
Our team released its own behind-the-scenes video for
the Arx Pax team which you can watch here
Client Greenwave Systems Partners with Verizon
Earlier this month Verizonannounced its partnershipwith Sterling clientGreenwave Systemsintroducing the newQuantum Gateway Routerwith IoT capabilities
As Chief Marketing Officer Nate Williams explainedGreenwave is at the intersection of media data and IoTand we want to be the horizontal platform that can helpbring those things together for service providers
Congratulations Greenwave Systems we cant wait tosee what 2015 holds Next stop CES
Update Arx Pax Hover Technology Goes Viral
In October Sterlingteamed with Arx Pax ndashcreators of the HendoHoverboard ndash to developand execute thecompanyrsquos first-evertechnology and Kickstartercampaign launch
The first phase of Sterlingrsquos two-phase approach wascentered on building credibility in an area rife with mediaskeptics thanks to the Funny or Die hoax earlier in 2014while the second phase of this launch entailed amplifyingthe message via social media channels by lettingastronaut Buzz Aldrin and skateboarding legend TonyHawk take a spin on the board and share their reactionswith their respective audiences
The results so far have been amazing You can readmore about the tactical aspects of our campaign for ArxPax and see the impressive metrics here Stay tuned formore updates in December
Wed love to get your feedback on our newsletter andyour ideas for future newsletter stories Please let usknow how we can make this newsletter even better Emailus
Click an icon to learn aboutSterlings services
Appiom whose campaignwent live last week and wasselected as a KickstarterStaff Pick just two dayslater
Other client news of notethis month includesMedalliarsquos selection as aDeloitte Fast 500 winnerNETGEARATampT reviewspouring in after theTechlicious Traveling MomRoadshow in Seattle andsome great news coverageresulting from a Verizonpress release that featuredSterling client GreenwaveSystems
In this issue of Field Noteswe share a recap of 2015blogger events someThanksgiving tips formarketers and an updatedHendo Hoverboard casestudy that illustrates ourphased approach to thatlaunch We also provide arecap of the Tony Hawkshoot so you can check itout if you missed it on thefirst go round
I hope you enjoy thecontent in thisnewsletter Next month wersquollbe sending out a survey tosee how we can make iteven more helpful in 2015Have a great Thanksgiving
Lets13 Talk
learned about growing their social businesses
Through our work with NETGEAR WiFi Family wersquove hadthe pleasure of attending a number of events scatteredacross the US So take a break from Thanksgivingplanning and book your 2015 calendar with these top sixblogging events
Read More
What People Can Learn from Thanksgiving
Thanksgiving (and theholiday season in general) isthe favorite time of year formany mdash especially usSterlingers
Brands and professionalsalike can learn far more fromThanksgiving than how toprofit on American consumers Project manager RosieBrown shares a few observations on what companies andmarketers can learn from Americas first traditionThanksgiving
Read More
Whats New at SterlingTony Hawk Rides the Hendo Hoverboard
This month Tony Hawkvisited Los Gatos Calif tomeet Sterling client ArxPax then rode the worldsfirst hoverboard
Our media outreach teamwas on location as it was a press briefing for Tonys RideChannel while our cinematographer and in-houseskateboarding enthusiast Wes Warfield captured behind-the-scenes footage of Tony riding and doing tricks on theHendo Hoverboard The Ride Channel released itsinterview where Tony calls himself The Boy Who CriedHoverboard the following Monday garnering over 75Mviews (and counting)
Our team released its own behind-the-scenes video for
the Arx Pax team which you can watch here
Client Greenwave Systems Partners with Verizon
Earlier this month Verizonannounced its partnershipwith Sterling clientGreenwave Systemsintroducing the newQuantum Gateway Routerwith IoT capabilities
As Chief Marketing Officer Nate Williams explainedGreenwave is at the intersection of media data and IoTand we want to be the horizontal platform that can helpbring those things together for service providers
Congratulations Greenwave Systems we cant wait tosee what 2015 holds Next stop CES
Update Arx Pax Hover Technology Goes Viral
In October Sterlingteamed with Arx Pax ndashcreators of the HendoHoverboard ndash to developand execute thecompanyrsquos first-evertechnology and Kickstartercampaign launch
The first phase of Sterlingrsquos two-phase approach wascentered on building credibility in an area rife with mediaskeptics thanks to the Funny or Die hoax earlier in 2014while the second phase of this launch entailed amplifyingthe message via social media channels by lettingastronaut Buzz Aldrin and skateboarding legend TonyHawk take a spin on the board and share their reactionswith their respective audiences
The results so far have been amazing You can readmore about the tactical aspects of our campaign for ArxPax and see the impressive metrics here Stay tuned formore updates in December
Wed love to get your feedback on our newsletter andyour ideas for future newsletter stories Please let usknow how we can make this newsletter even better Emailus
Click an icon to learn aboutSterlings services
the Arx Pax team which you can watch here
Client Greenwave Systems Partners with Verizon
Earlier this month Verizonannounced its partnershipwith Sterling clientGreenwave Systemsintroducing the newQuantum Gateway Routerwith IoT capabilities
As Chief Marketing Officer Nate Williams explainedGreenwave is at the intersection of media data and IoTand we want to be the horizontal platform that can helpbring those things together for service providers
Congratulations Greenwave Systems we cant wait tosee what 2015 holds Next stop CES
Update Arx Pax Hover Technology Goes Viral
In October Sterlingteamed with Arx Pax ndashcreators of the HendoHoverboard ndash to developand execute thecompanyrsquos first-evertechnology and Kickstartercampaign launch
The first phase of Sterlingrsquos two-phase approach wascentered on building credibility in an area rife with mediaskeptics thanks to the Funny or Die hoax earlier in 2014while the second phase of this launch entailed amplifyingthe message via social media channels by lettingastronaut Buzz Aldrin and skateboarding legend TonyHawk take a spin on the board and share their reactionswith their respective audiences
The results so far have been amazing You can readmore about the tactical aspects of our campaign for ArxPax and see the impressive metrics here Stay tuned formore updates in December
Wed love to get your feedback on our newsletter andyour ideas for future newsletter stories Please let usknow how we can make this newsletter even better Emailus
Click an icon to learn aboutSterlings services
Click an icon to learn aboutSterlings services
