TIPPING THE HEDGEHOG

Using Culture to Move and Communicate from Good to Great

Ma. Susana I. ArcanDr. Severino R. Sarmenta, Jr.#147023Communication and Management

Collins and Gladwell: A Nice Combo

My organizational communication is a combination of James Collins Hedgehog Concept and Malcolm Gladwells 3 People Groups.

There is always that cultural influence in terms of handling business matters that is: the organizational orientation, what it is made of, its practices and most importantly, the levels of leadership.

Good to Great Jim Collins

The hedgehog concept is when [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

More precisely, a Hedgehog Concept isa simple, crystalline concept that flows from deep understanding about the intersection of the following three circles:

1.What you can be the best in the world at and, equally important, what youcannotbe the best in the world at. This discerning standard goes far beyond core competence. Just because you possess a core competence does not necessarily mean you can be the best in the world at it. Conversely, what you can be the best at might not even be something in which you are currently engaged.

2.What drives your economic engine. - All the good-to-great companies attained piercing insight into how to most effectively generate sustained and robust cash flow and profitability. In particular, they discovered the single denominator that had the greatest impact on their economics.

3.What you are deeply passionate about. - The good-to-great companies focused on those activities that ignited their passion. The idea here is not to stimulate passion but to discover what makes you passionate.

Good is the Enemy of Great

This is a matter of complacency, settling for being good instead of aiming for great. When people attain being good, they readily adapt to it, not realizing that there is a gradation to better and best. That is why very little of them become great. Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice. The good-to-great leaders never wanted to become larger-than-life heroes. They never aspired to be put on a pedestal or become unreachable icons. They were seemingly ordinary people quietly producing extraordinary results. These are Level 5 leaders.

My Personal Hedgehog

What I can be best in the world at?LEGAL WORKWhat am I deeplypassionate about?BEING AN EFFECTIVE COMMUNICATOR

What drives my economic engine?PARALEGAL WORK

Articulation:

1. What I can be best in the world at I would like to envision myself as a good litigation person, a lawyer with a heart. I have spent and sacrificed big and small things to finish my Bachelor of Laws. It was truly a blood sweat and tears endeavor. It would be a complete waste if I do not set my heart and soul into proving the causes of my future clients.

2. What drives my economic engine Currently, I am doing paralegal services to a lawyer. I write judicial affidavits and pre-trial briefs to assist her in her court room activities. Aside from that, I also have legal consultations for a select few (mostly, friends). I prepare contracts, and other legal documents. For these, I earn enough to have my baon for my next ADMU class.

3. What am I passionate about I am a sucker for good and effective communication. It is not so much on the execution but on the actual effort put into every endeavor. That is why I make it my goal to express what I want as clearly as I can. My students are aware of this. That is why I am blessed to get good projects from them, even from those who are awfully (exceptionally) quiet in class. They turn in good projects for Art Appreciation. I often like to think that they do so because they love me more than they are frightened of me.

BHAG my Big Hairy Audacious Goal to become a good litigating communicator who earns well (meaning fairly)

The Tipping Point Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips A, and spreads like wildfire. According to Gladwell, the following people are present in every tipping:

Mavens - They do the research most of us dont want to do and they find joy in passing along what they learn. If you have written an article about an important topic, a maven is the type most likely to find it (paralegal work);

Connectors - people-persons who introduce unrelated people who then do commerce together. They are important not just because of the number of people they know, but also the kinds of people they know. They know people in different worlds;

Salespeople - Theyare charismatic people who can persuade others even when the others are not convinced of what they are hearing. They can sell anything.

My Possible Tipping Point

In client development, We must communicate an idea that sticks by providing a solution to potential clients problems, opportunities, internal changes, or external changes;

To get the idea out there, I must have it where mavens will find it and get it in the hands of connectors who will spread it. Lawyers can do this by writing and getting articles published, putting the articles on their website bios, by blogging, and by speaking to industry-based trade associations. Association executives are mavens for their members. They will spread good content you create that is valuable to their members;

Next, look for opportunities to speak to groups of potential clients and when you do, connect with them in a non-verbal emotional way. Finally, remember there must be a context for what you are trying to communicate that makes it important to those hearing or reading your message. (http://attorneyjournaloc.com)

In Tipping My Hedgehog

Collins HEDGEHOG+Gladwells MAVENS, CONNECTORS & SALESPEOPLE(+Ally Seekers)=BUSINESS SUCCESS

Sometimes you have to do less + have less to BE more.

To be more rejuvenated.To be more rested. To be more focused.To be more powerful. To be more expansive.To be more creative. To be more loving.To be more joyous. To be more passionate.To be more purposeful.

To be more YOU.