TIPPING POINT, CHAPTER TWO:

THANKS TO VERONICA, Kyoung, EIMAN, Luisa, Vu, Lin, Fatimah, Chune, Bank

INFECTION infection /in·fec·tion/ (-fek´shun)

invasion and multiplication of microorganisms in body tissues

E.g.: Specialists are working on my computer trying to eradicate the chronical infection produced by a cibervirus.

CHRONIC INFECTION Pathological state resulting from having been infected

LINGER lin·ger  (lnggr)

To persist

To be tardy in acting; procrastinate

E.g.: Your stress is a result of a lingering problem.

LINGERING PROBLEM Prolonged issue

•An explanation based on or in accordance with what is generally done or believed.

e.g: The conventional explanation for the project success is the well-chosen engineers .

•Fall suddenly and uncontrollably .•Rapid decrease in value.

e.g: the company’s annual profit plunged 25% .

CLUSTER (v,n) : to form groups, or the groups themselvesExample: ". . .when the incidence of sexually transmitted disease is highest, the clusters of black stars on the roads become thick with cases” (The Tipping Point, p.26).

ANONYMITY : to maintain a low profile in a society or community.

Example: She enjoyed the anonymity of life in a large city.

ALIENATION: to get unfamiliar or unnaturalized into a society or community.

Example: "The anonymity and alienation of big-city life makes people hard and unfeeling” (The Tipping Point, p.27).

DIFFUSED: spread out or dispersed

Example: "When people are in a group. . .responsibility for acting is diffused". (The Tipping Point, p.28)

Def: (v) to be come worseThesaurus: 1 his health deteriorated: worsen, decline, degenerate; fail, slump, slip, go downhill, wane, ebb; informal go to pot. ANTONYMS improve.2 these materials deteriorate if stored wrongly: decay, degrade, degenerate, break down, decompose, rot, go off, spoil, perish; break up, disintegrate, crumble, fall apart.Word family: deteriorating (adj.), deterioration (n).

Deteriorate

to make a hole or empty space by removing the inside part of something.

Hollowing out

Definition: If something is scaled back, it means the number of sth is decreased.

Synonyms: Decrease, decline, grow downAntonyms: Increase, rise

Definition: to destroy, destruct, breakingAntonyms: vitalize, product, create

Equilibrium (n.)

Definition:

1.A state of balance, especially

Between opposing forces or

Influences.

2.A calm state of mind and a

balance of emotions.

Example: The point at which the

solid and the liquid are in

equilibrium is called the

freezing point.

Culprit (n.)

Definition:

1.a person who has done

sth wrong or against the law.

2.A person or thing

responsible for causing a

problem.

Example: the police quickly

identified the real culprit.

contagiousO Con-ta-gious (adj)O a disease that is contagious can be passed from person

to person by touch or if a feeling, attitude, or action is contagious, other people are quickly affected by it and begin to have it or do it.

O diseases spread by contact are contagious and those spread by air or water are infectious .

Chicken pox is a contagious diseases

which spread by touching

declineO De-cline (n)O a decrease in the quality, quantity, or

importance of something.O Synonyms: decrease. O Antonyms: rise, increase.

The decline of the economy can be seen

clearly.

Have an impact on someone or something (n.)

Def:    have an influence on someone  or something

Exp. “Stickiness means that a message makes an impact ”                                   (Tipping Point, p. 25)

Provocative (adj.)

Def.    acting as a stimulus or sensation

Exp. The word like in the first slogan is more provocative usage           than  as in the second one.      √   1)   “Winston tastes good like a cigarette should”        X   2)     Winston tastes good as a cigarette should

                                                                                 (Tipping Point, p. 25)

Def. – be able to control something

Example◦ “Our immune systems keep [the bacterium] in

check easily” (The Tipping Point, p. 23)

Def. – get rid of

Example◦ “[The children] defeated HIV, purged it from their

bodies, and went on to live healthy lives.” (The Tipping Point, p. 24)