© 2014 IBM Corporation

SB102 : Socialytics = Social Business, Big Social Data and Advanced Analytics

Scott Michael Padgett LTC (R), US Army Special Operations Social Business Solutions Leader International Business Machines (IBM) smpadget@us.ibm.com 001.703.622.1557

IBM Socialytics Provides Our Customers Powerful Insights !

Superior Customer Insights & Intimacy – what are individuals saying about our agency, company, products and brands in the social spectrum? Where are they saying it ? When did they say it ? Good, bad, indifferent ?

Powerful Competitive Insights & Intelligence - what are our competitors saying and doing in the market? What new sales and marketing initiatives are they launching? Where are they saying it ? What are they saying about our company, our products, our brands ?

Real Time & Evolving Operational Insights – what events or activities are unfolding that could have a significant impact on our agency, brands, products and employees?

6

What is Socialytics ? How Does It Work ? SIFT Solution

“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”

Description of What Socialytics Is…. How it works

7

Delivers an Exceptional User Experience

around Big Social Data & Open Source

Data. Something we define as: “Putting the

Face on Big Data & Analytics”

Incorporates a patent pending methodology

for users to simply collect, bin, sort and

analyze Big Social Data & Analytics.

A simple to use experience that

Aggregates, Integrates, and allows users to

Disseminate their discovery and knowledge

securely across their enterprise through

professional social networks.

Description of What SIFT Does and how it works

Share, Collect, Monitor, Analyze, Disseminate

Web & Social Media Sources

Information Exploitation

(IX)

Collection Management (CM)

Information Management (IM)

Internal Sources

SIFT = All Source Fusion Key is funneling down “big social data” into business intelligence

Feedback

IM

Connections

Portal

What Your Employees Are Saying on Your Professional Social Network Platform

(Inside Your Organization)

What People, Customers & Competitors Are Saying on Social Networks

(Outside Your Organization)

Profiles

Communities

Blogs Wikis

IBM Social Business Framework

Introducing the “Socialytics” Value Proposition

Enterprise “Socialytics” Services Enabled by SIFT

Simply Collect, Monitor & Analyze Big Social

Data

Select & Collect Big Social Media Data

Monitor Big Social Media Data

Analyze Big Social Media Data

Plan, Task & Share Business Intelligence

Enables users to simply select and collect big social media data sets for mission operations

“Social Intelligence Fusion Toolkit” (SIFT) Solution

Enables users to monitor selected social media discussions and data in real time

Enables users to simply analyze big social data to gain new insights to make more informed decisions

Enables users to share critical information and knowledge across their organization using professional social network technologies

11 “The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and

patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”

1.

2.

3.

4.

Life Cycle of “Socialytics” Enterprise Services

Social Media Monitoring Services

Big Social Data Collection Services

Enterprise Social Networking Sharing Services

Advanced Social Analytics Services

Secure Cloud Based

“Enterprise -Social

Network” Services

Automated OSINT Services

Intelligence Sharing with the Right People &

Machines

Big Data Collections

Services (Simple / Machine

Automated)

Real Time Visualization of

OSINT Conversations

Machine Based Social Network

Analytics

Machine Instrumented Social Network Enterprise Services System

1.

2. 3.

4.

13

Live SIFT Demonstration

“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”

How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Social Conversation Heat Maps that Geo Code Exact Locations.

How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Crowd Sourcing - Sentiment Analysis Maps with Geo Location Tracking.

How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data Example – Rivers of social conversations analysis, crowd sourcing analysis & snippets.

30

Please Note

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole

discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied

on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver

any material, code or functionality. Information about potential future products may not be incorporated into any contract.

The development, release, and timing of any future features or functionality described for our products remains at our sole

discretion

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The

actual throughput or performance that any user will experience will vary depending upon many factors, including

considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage

configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve

results similar to those stated here.

31

Acknowledgements and Disclaimers

© Copyright IBM Corporation 2014. All rights reserved.

U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

IBM, the IBM logo, ibm.com, WebSphere, IBM Connections, IBM Sametime, IBM Content Analytics, IBM Social Media Analytics, SPSS, and i2 are trademarks or registered trademarks

of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this

information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such

trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at

www.ibm.com/legal/copytrade.shtml

GTS, the GTS Corporation Logo, gtsknows.com, DIP, DIP Suite and SIFT are trademarks or registered trademarks of GTS Corporation in the United States, other countries, or both. If

these and other GTS trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law

trademarks owned by GTS at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries.

Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.

The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither

intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information

contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise

related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or

its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and

performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you

will result in any specific sales, revenue growth or other results.