TinyButton - Localization Feature Overview

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Transcript of TinyButton - Localization Feature Overview

Page 1: TinyButton - Localization Feature Overview

FEATURE OVERVIEW

Page 2: TinyButton - Localization Feature Overview

Make any site MultiLingual in 3 Minutes

"72.1% of consumers spend most or all of their time onwebsites in their own language"Harvard Business Review

Designed to provide a unique, highly engaging,localized web and mobile experience.

INTRODUCTION

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OUR APPROACH

Localization

Segmentation

Personalization

Cu

sto

me

r Jo

urn

ey

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HOW IT WORKS

Welcome Bienvenido 歡迎光臨 أهلًا و سهلًا

Male MaleFemale Female

Offer 1 Offer 2

Content 1 Content 2 Content 3 Content 4

Tinybutton Technology

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LANGUAGE SUPPORT

Afrikaans

Albanian

Arabic

Armenian

Azerbaijani

Basque

Belarusian

Bengali

Bosnian

Bulgarian

Catalan

Cebuano

Chichewa

Chinese

Croatian

Czech

Danish

Dutch

English

Esperanto

Estonian

Filipino

Finnish

French

Galician

Georgian

German

Greek

Gujarati

Haitian Creole

Hausa

Hebrew

Hindi

Hmong

Hungarian

Icelandic

Igbo

Indonesian

Irish

Italian

Japanese

Javanese

Kannada

Kazakh

Khmer

Machine only

Machine + Human

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LANGUAGE SUPPORT

Korean

Lao

Latin

Latvian

Lithuanian

Macedonian

Malagasy

Malay

Malayalam

Maori

Marathi

Mongolian

Myanmar(Burmese)

Nepali

Norwegian

Persian

Polish

Portuguese

Punjabi

Romanian

Russian

Serbian

Sesotho

Sinhala

Slovak

Slovenian

Somali

Spanish

Sundanese

Swahili

Swedish

Tajik

Tamil

Telugu

Thai

Turkish

Ukrainian

Urdu

Uzbek

Vietnamese

Welsh

Yiddish

Yoruba

Zulu

Machine only

Machine + Human

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PARTNERS

Tinybutton - High Availability Localization Cluster

Data/Request Flow1.5 Hr Turnaround

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CLIENT TYPE

Small Medium Large

International MobileCommerce Fashion

App

Global ECommerceShopping Cart

Provider

Rapidly expandingonline Pet

Treatment Store

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CASE STUDY

Fashion Commerce

International

We need a localized presence acrossthe major platforms and to also betablet compatible. It will be a touchpointto increase engagement for ourcustomers and increase sales acrosschannels. In addition, we want to beable to target our customers differentlyacross segments

Industry :

Market :

Goal :

Results : 12 - 15 % Weekly User Growth

35% Reduced Churn

Above average User Cohorts byIndustry

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CASE STUDY

Online Pet Store

US - to expand

We want to expand to sub languagesand markets that are starting to interactwith us based on our Google Analyticsdata. This includes users in the samecountry who speak different languagesand users from different countries.

Industry :

Market :

Goal :

Results : 73 % Increased InternationalEngagement

65% Increase in Language specificdiscoverability

143% Increase in Segment sales

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“56.2% (of users) said that in-language information was more importantto them than price. So, if you’re in an environment that’s very pricecompetitive and you’re selling online, language may actually be adifferentiator without having to drop your price.” ~ Nataly Kelly, Hubspot VP of Marketing

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