Leveraging user-generated content

for hotels in the Middle East

andrew@tintup.com

We live in a world where people trust other people

more than brand messages

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Welcome to the Earned Media Economy.

TINT’s mission is to help organizations display beautiful, authentic stories

crafted by their content and community.

Why should you trust TINT?

TINT is reliable.

We are an enterprise solution, serving clients like Marriott, Hilton,

Kerzner International etc., and we have a dedicated engineering

team to ensure you have no downtime on your displays.

TINT is safe.

Again, as an enterprise solution, you have full control over what

will appear on your digital properties at all times and can be sure

that no inappropriate content will automatically appear. TINT has

also passed Fortune 100 security tests.

TINT is authentic.

Our platform allows you to increase brand awareness and source

authentic, user-generated content and display it in your website.

Similar to how TripAdvisor works, people believe other peers far

more than they do marketing departments, and our platform allows

you to showcase these real experiences on your digital properties.

TINT brings results.

We are an ROI driven company, and our analytics platform

allows you to track what is working and what is not working so

that you can make real time decisions based on data. You can

then put CTA's on these authentic posts, leading to a higher

conversion rate for bookings on your website.

Gartner ranks TINT number eight in the world for ‘Social Media Marketing’

T I N T I S T H E O N L Y C O N T E N T D I S P L A Y P L A T F O R M I N T H E T O P 2 4

What are the benefits for your hotel?

TINT For Websites.

Increase conversions as you leverage authentic user-

generated content directly from your guests. Your

customer respect authenticity and transparency.

Studies by Adweek have proven that web conversions

are 29% higher when UGC is used online. Use TINT to

drive purchasing behaviour, with relevant call to action

buttons for your most important marketing metrics.

TINT On In-Room Screens.

Engage guests with relevant social

content as they enter their room. In-

room TINT’s provide insight into

activities and promotions the guests can

partake in during their stay.

Encourage on site spend from guests to

showcasing authentic user experiences

on in-room screens, and run simple

competitions to incentivise guests to

post their experience to social media

and increase your brand impressions

online.

TINT For Lobbies.

Generate excitement by

displaying guests’ posts on your

digital screens in the lobby.

Guests love to contribute for their

15 seconds of fame on the

screen.

As more and more content is

generated, your hotel will enjoy

increased levels of relevant,

authentic content that you can

leverage for future marketing

materials. Win-win.

%29% Higher web conversions

when using UGC online (Adweek)

%93% more dwell time on UGC

pages than on corporate image galleries. (Meritus Hotels)

How some hotels in the Middle East use TINT

Marriott Downtown Abu Dhabi

View TINT on website

The newly opened Marriott Downtown Abu Dhabi choose

TINT to help drive purchasing behaviour through their

website. They have applied call to action buttons directly on

user-generated content embed on the site to match their

most important marketing metrics.

They are also showcasing user-generated content in some

F&B outlets on digital screens to help drive brand

engagement and social impressions.

Atlantis The Palm, Dubai

View TINT on website

Atlantis The Palm, Dubai has become the first hotel in the EMEA and

Asia (see page 64-68 in this article from Hotelier ME magazine October

2016) to launch ‘Social TV’ in room. Social TV leverages user-generated

content to promote on site spend, by displaying authentic user

experiences, alongside marketing messages, on guest room TV’s.

Atlantis The Palm also incorporates this content into their website with

call to action buttons directed to purchasing pages. TINT is being used

across all of their digital properties, including wayfinding, digital signage,

websites, F&B screens, guest rooms and sold into MICE packages.

Emaar’s Rove Hotels

View TINT on website

Rove Hotels recently won a global award for the best website in the hospitality

industry. Using our API, their team developed a custom website where user-

generated content is dropped everywhere throughout each page of the site.

They have used filters to segment the content that is relevant to each page, i.e.

on dining pages, it will only show F&B related content that has been generated

from users and approved from the marketing team.

Palazzo Versace Hotel

View TINT on website

Palazzo Versace Hotel have opted for a beautiful UGC slider on the homepage

of their website to showcase authentic guest experiences. They have added

call to action buttons to drive reservations online and to encourage people to

learn more about their offerings.

They are in the process of adding a dedicated social page, where visitors to the

site can browse through a gallery of these user experiences. These visitors will

be 29% more likely to convert, according to Adweek studies.

How easy is it to get set up?

Embedding on websites.

ESTIMATED TIME: 45 MINUTES

TINT was originally designed to be a self-serve tool, meaning that it is

extremely easy to use and set up by your marketing department, without any

assistance from your IT team.

How does it actually get on the website?

Once the TINT has been created from within the platform by the marketing

team, a simple HTML code will be generated. This is then given to the web

developer, who creates an iframe (basically a space in the site), and then

drops our HTML code into this iframe.

This will not take the developer more than 15-30 minutes.

Once the code is embedded on the site once, it will never change. Any

changes that are made to the content or design through the platform will

reflect in real time to the website automatically.

Displaying on screens.

ESTIMATED TIME: 45 MINUTES

TINT looks great on display screens, whether they are in guest rooms, lobbies,

F&B outlets etc. It is very easy to take all of the authentic content that your

customers create for your display screens.

How does it actually get on the screens?

Our platform generates a URL, which is fully responsive and will fit screens of

all shapes and sizes. There are a number of ways that you can then get this

URL to display on your screens.

If you have a digital signage system, we can drop the URL into this system

and set it as a unique channel to display.

If you are looking to showcase user-generated content on a display screen

that is not connected to any system, you can do so by connecting an old

laptop via HDMI to the screen. In most cases, this is not possible however, so

we recommend using a Google Chromebit, which simply plugs directly into the

back of the screen via HDMI.

andrew@tintup.com