tinaisrani.com @tinaisrani Designer & Entrepreneur …...SKILLS FEATURED IN EXPERIENCE LANGUAGE...
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EXPERIENCE SKILLS FEATURED IN LANGUAGE Founder & Creative Director, Fresh Design Studio (October 2014 - Present) Founded a Full service design studio focused on servicing startups to Minimum Viable Products via defining their Brand identity, Product Strategy / Business Model, UX/ UI design to full stack web development. Manage both in-person and remote teams to leverage top talent globally. Client engagements have ranged from Healthcare, Real Estate, Sports to Fashion. tinaisrani.com [email protected] +45 714 65 355 @tinaisrani about.me/iamtina Designer & Entrepreneur [CV / RESUME] Stakeholder Interviews Competitive Analysis User Interviews & Personas Scenarios & Storyboarding Screenflows Sketching Wireframing UI & Visual Design Rapid Prototyping Usability Testing Information Architecture Product Development Liaising with Developers EDUCATION General Assembly Winter 2013 User Experience Design Immersive Fall 2013 Frontend Web Development Fashion Institute of Technology Jan - Jun 2013 Graphic Design Pace University May 2007 Finance English, Hindi, Sindhi New York Times (zoraab.com) Huffington Post (zoraab.com) Today Show (zoraab.com) Wallstreet Journal TOOLS Adobe Creative Suite Sketch Omnigraffle Axure Invision Keynote Microsoft Office Balsamiq PROJECTS Art Exhibit: Gross to Subtle Mixed Media art collection in progress partnering with another artist and apply UX principles. User Experience Instructor, General Assembly (February 2014 - February 2015) Responsible for teaching key concepts within UX process spanning from research to wire framing while providing feedback, mentoring, and coaching to students as they complete case studies and client engagements. Collaborate with curriculum design team. User Experience Design Consultant, Google (February 2014 - August 2014) Responsible for conducting Usability testing on existing prototype of Google Primer while continuing User research through interviews and focus groups of entrepreneurs as they were the target user type. Founder & Creative Director, Mint Socks (April 2013 - Present) Designed and Manufactured graffiti art inspired men’s fashion sock line after successful Kickstarter Campaign. Directed all creative from web to photography and packaging. Currently exploring manufacturing in Italy. Founder, Zoraab (November 2011 - Present) Founded online men’s accessories retail and subscription service. Directed all creative from web, brand identity, and photography. Responsible for buying. Executed successful partnerships with Nordstrom, Sake Fifth Ave and fab.com as well as optimizing digital marketing strategies (SEO). Assistant Vice President, Marketing, Credit Suisse (September 2009 - April 2012) Managed internal / external communications. Developed UX / UI and content strategy for marketing web presence on internal / external sites. Supported Fixed Income COO across strategic initiatives, while preparing quarterly earning / strategy presentations to storytell performance. Responsible for RFPs. Product Strategist, Investment Bank, JPMorgan Chase ( July 2007 - September 2009) Conducted Interviews of country C-Level management to create strategic international product expansion plans across Brazil, Russia, India, and China leveraging complementary product offerings and shared infrastructure. Developed UX / UI for internal reporting tool by completing stakeholder interviews. Assisted with Bear sterns acquisition due diligence and completed Canadian competitor landscape analysis across sector and market cap and made coverage recommendations Digital Specialist, Mckinsey Digital Labs (May 2015- August 2015) Responsible for scoping initial product concept and implementation for the Food and Drug Administration, Cyber Security benchmarking internally at McKinsey along with Pharmaceutical clientele benchmarking and reporting solutions. From scoping of the minimum viable product this lead to wire framing, mockups and finally development in Agile environment.
Transcript of tinaisrani.com @tinaisrani Designer & Entrepreneur …...SKILLS FEATURED IN EXPERIENCE LANGUAGE...
EXPERIENCE SKILLS FEATURED IN
LANGUAGE
Founder & Creative Director, Fresh Design Studio (October 2014 - Present)
Founded a Full service design studio focused on servicing startups to Minimum Viable Products via defining their Brand identity, Product Strategy / Business Model, UX/ UI design to full stack web development. Manage both in-person and remote teams to leverage top talent globally. Client engagements have ranged from Healthcare, Real Estate, Sports to Fashion.
tinaisrani.com [email protected]
+45 714 65 355 @tinaisrani
about.me/iamtina
Designer & Entrepreneur [CV / RESUME]
Stakeholder Interviews Competitive Analysis
User Interviews & Personas Scenarios & Storyboarding
Screenflows Sketching
Wireframing UI & Visual Design Rapid Prototyping
Usability Testing Information Architecture
Product Development Liaising with Developers
EDUCATION General Assembly Winter 2013 User Experience Design Immersive Fall 2013 Frontend Web Development
Fashion Institute of Technology Jan - Jun 2013 Graphic Design
Pace University May 2007 Finance
English, Hindi, Sindhi
New York Times (zoraab.com) Huffington Post (zoraab.com) Today Show (zoraab.com) Wallstreet Journal
TOOLS Adobe Creative Suite
Sketch Omnigraffle
Axure Invision Keynote
Microsoft Office Balsamiq
PROJECTS
Art Exhibit: Gross to Subtle Mixed Media art collection in progress partnering with another artist and apply UX principles.
User Experience Instructor, General Assembly (February 2014 - February 2015)
Responsible for teaching key concepts within UX process spanning from research to wire framing while providing feedback, mentoring, and coaching to students as they complete case studies and client engagements. Collaborate with curriculum design team.
User Experience Design Consultant, Google (February 2014 - August 2014)
Responsible for conducting Usability testing on existing prototype of Google Primer while continuing User research through interviews and focus groups of entrepreneurs as they were the target user type.
Founder & Creative Director, Mint Socks (April 2013 - Present)
Designed and Manufactured graffiti art inspired men’s fashion sock line after successful Kickstarter Campaign. Directed all creative from web to photography and packaging. Currently exploring manufacturing in Italy.
Founder, Zoraab (November 2011 - Present)
Founded online men’s accessories retail and subscription service. Directed all creative from web, brand identity, and photography. Responsible for buying. Executed successful partnerships with Nordstrom, Sake Fifth Ave and fab.com as well as optimizing digital marketing strategies (SEO).
Assistant Vice President, Marketing, Credit Suisse (September 2009 - April 2012)
Managed internal / external communications. Developed UX / UI and content strategy for marketing web presence on internal / external sites. Supported Fixed Income COO across strategic initiatives, while preparing quarterly earning / strategy presentations to storytell performance. Responsible for RFPs.
Product Strategist, Investment Bank, JPMorgan Chase ( July 2007 - September 2009)
Conducted Interviews of country C-Level management to create strategic international product expansion plans across Brazil, Russia, India, and China leveraging complementary product offerings and shared infrastructure. Developed UX / UI for internal reporting tool by completing stakeholder interviews. Assisted with Bear sterns acquisition due diligence and completed Canadian competitor landscape analysis across sector and market cap and made coverage recommendations
Digital Specialist, Mckinsey Digital Labs (May 2015- August 2015)
Responsible for scoping initial product concept and implementation for the Food and Drug Administration, Cyber Security benchmarking internally at McKinsey along with Pharmaceutical clientele benchmarking and reporting solutions. From scoping of the minimum viable product this lead to wire framing, mockups and finally development in Agile environment.
