I G N I T E SALES MASTERY 2015

Tina Beliveau, Realtor & CEO

The Beliveau Group of Keller Williams

Legacy in Baltimore, Maryland

Tina@TheBeliveauGroup.com

Facebook.com/Tina.Beliveau {personal}

Facebook.com/BeliveauGroup {business}

I G N I T E SALES MASTERY 2015

About The Beliveau Group • Anticipated 2015 Production:

– $55 million settled volume

– 200 settled transactions

• 85% of our is business repeat/referral

• We use Facebook to differentiate our marketing and elite customer service

I G N I T E SALES MASTERY 2015

Facebook Followers Describe Me As…

• Creative

• Inventive

• Fun

• Outside the box

• Consistent voice - posting regularly

• Well branded

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Branding

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My Facebook Followers Enjoy:

• Invitations to & pictures of fun client events

• Postings of houses for sale & houses sold

• Pictures of new homeowners

• Guess the List Price

• Personal Stories

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Settlement Photos

Tip: Tag clients, Realtors, settlement agents, etc.

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Coming Soon Ad Guess the List Price

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Community Service

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Passive Recruiting

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VIP Client Treatment Public Relations

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Sharing Great News & Results

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Success Stories

Tip: Thank referral sources, and weave posts in to your farm or neighbors

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Best Practices for Personal Profile

• 20-30% business content - maximum

• Share your real life - kids, pets, major events, personal interests

• People want to engage with a REAL person, not a neverending stream of real estate spam

I G N I T E SALES MASTERY 2015

Best Practices for Personal Profile

• Keep it POSITIVE and NEUTRAL!

• No polarizing topics – you’ll lose business

• Track and acknowledge birthdays, life events, big news, sad news

– I call clients, text them, write cards, and send flowers depending on the situation

I G N I T E SALES MASTERY 2015

Best Practices for Facebook Use • Use Friend lists to tailor your content to the

right audience. This prevents over-saturation and unfollowing.

– Categories: Clients, Close Friends, Family, Top Clients, Realtors, Lenders, etc.

• Check Client’s/Realtor’s Facebook profile before connecting