TimPhillips-Netcentrex.ppt

Netcentrex Converged IP Communications

Triple Play Symposium:A Vision for the Triple/Quad

Play Connected Home

Tim Phillips,General Manager for Triple Play,

Netcentrex

2 Netcentrex Converged IP Communications

Snap Poll: Who Has Triple/Quad Play?

• Answer:

• All of you do!

• You all have a telephone, mobile handset, internet access, and a TV

• You have voice, video, and data

• So, for a basic definition, you all have triple/quad play

• But Triple/Quad Play Should Be More Than This, Right?


Basic Triple/Quad Play Is 1 + 1 + 1

•Basic triple play bundles: voice, video & data• Example 1: PSTN + DSL + Satellite TV all in one bill

• Example 2: VoCable + Cable Modem Broadband + Cable TV all in one bill

• The 1 + 1 + 1 approach • Focuses on triple/quad play bundle availability from one or more

partnering providers

• Limited integration of either subscriber or operator equipment

• Limited service customization available

• Limited roadmap for future services

• Major subscriber benefit is getting one bill and perhaps minor discounts

• Pre-emptive move for operators designed to reduce customer churn


Advanced Triple/Quad Play Is Integrated,Intuitive, and Service-Enabling

Integration of Operatorand User Equipment

ARPU Boosting Applications & Service Creation Platform

Integrated Subscriber Experience

User-Friendly Interfaces


Advanced Triple Play Integrates Operator Equipment


Advanced Triple/Quad Play Convergesthe Devices in the Connected Home

Mobile

VoIP

PSTN

EDGE

VIDEO TELEPHONY IP TELEPHONY

VIDEO MAILTRIPLE PLAY PORTAL

VIDEO CONFERENCING

DSL

WiFi

Cable

PLC

FIXED/MOBILE CONVERGENT APPLICATIONS

MULTI-DEVICE SUPPORT

FTTH

VIDEO SERVICE BROKER


Requirements for Live IPTV

• Video stream agnostic

• SDTV / HDTV

• MPEG2 / MPEG4-AVC

• Headend ecosystem

• Open to all the main encoders and turnarounds vendors

• Set-Top-Box flexibility

• Open to all the main Set-Top-Box vendors

• Middleware is browser based, optimized on Opera, Espial, etc.

• Can be easily ported to any STBs with enough power to run browser


Key Features of an IPTV Middleware Client

• Ease of Use• Intuative user interface

• Personalization• Language selection and skin selection

• Font size and “accessibility mode”

• Parental Control• Fine grained access control

• Flexible permission system

• Extendable Catalog System• VOD/radio/TV/music/games catalog

• Simple navigation

• Quality & admittances rating aware

• Browse Based Activities• TV-friendly web browsing

• RSS news reader

• Bookmarks catalog

• Gaming

• Messaging• On-screen message notification

• Unicast or multicast message delivery

• Conditional/filtered message delivery


Intuitive Electronic Program Guide• Easy-to-use & intuitive• Customizable & skinable• Connected to EPG XML data server

• EPG import (tvData/Tribune)• VOD import/export (Cablelabs XML packages)

• Client side rendering and cashing • Incremental loading • Reminder (TV alert, SMS alert)• PVR control


Key Features of an IPTV Middleware Server

• Open Standards / Open Interfaces• Runs on Linux

• SOAP / Web Services based APIs

• Uses Any J2EE compliant application server

• Powerful & Secure• Scalable, clusterable

• Large # of STBs per server blade

• 2 Level, clusterable, server-side caching

• Utilizes client tier caching

• Failover from both server & client side

• Powerful Management Interface• Web-based user interface

• User dependant language selection

• Customizable data presentation

• Zone, account, profile & STB specific service definitions


• Fast Zapping Channel barConvenience & enhanced user-experience

• TV Banner

Live TV With Banner Support

Program Name

Temporal Bar

Program DescriptionNext Show

Information Zapping

TV Channel

Channel Name


Support for VOD and DRM

• Open to main VOD vendors

• Support for main DRM/CA/CAM

User-friendly VoD


PVR and Time-Shifting Are Must-Haves

• Trick Play: Play / Pause / Forward / Fast Forward / Rewind / Fast Rewind / Instant Replay

• Pause Live TV


Integrated Triple Play Telephony

• Caller ID on TV

• Call history voice & video

• TV-based voice mail retrieval

• Message waiting indication on TV

• TV/PC-based click-to-talk from directory

• TV-based video calling and conferencing

• TV-based video mail

• Video 3G interconnection


Support for IP Phones, Video Phones, and MobileDevices for Video, Dual-Mode, and Quad Play

SOHO

WiFi Mobile/Dual-Mode

Video Calling & Conferencing


Quad Play Solutions Will Need to Supportthe Virtual Service Provider (VSP) Model

• A single system hosting the Quad Play solution for different Virtual Service Providers (VSPs), each delivering their own service bundles to their subscribers

• Extends the concept of MVNO (mobile domain) and Virtual ASP (ISP and hosted enterprise domain) into the IPTV/Quad Play domain

• Shared investment between several service providers and across several territories/markets

VirtualService

Provider 1

VirtualService

Provider 1

Quad Play Platform ProviderQuad Play Platform Provider

Service 1bService 1bService1

aService1

a

VSP2VSP2 VSP3VSP3

Service 2Service 2 Service 3Service 3

• Reduces service provider CAPEX and OPEX requirements• Removes barriers to entry for Quad Play services


The Emerging Video Content Value ChainThe Emerging Video Content Value Chain

IP Network Operator

ServiceBroker

HostingProvider

ServiceLogic Provider

ContentProvider

PromptsPicturesVideos

FTP

VXMLPHPFTP

• Content storage• Production platform

IP


A Video Service Broker Will Be Required toSearch/Navigate Multiple Forms of Media/Video

Subscribers- How to access real-time content ?- What content is available?- What does it cost?

PC/Webcam

Video phone

Mobile

Users

CONTENT PROVIDERS- How do I deliver content ?- How do I develop once for all network/terminals ?- How do I get paid for my content ?

Content Providers

Customer care

Dating

Forecast

Astrology

Community

- How to simplify service access?- How to help end-users find current services?- How to select new services?

Voice & Video TelephonyService Provider

Mobile and FixedMobile and FixedIP NetworksIP Networks

SERVICE PROVIDERS- How to provide content to all my users ? - How to connect end-users and content providers?- How to enable partner revenue sharing and user billing?


Multi-Device Video Service Broker Example

PC/Webcam

Video phone

Mobile

Voice & Video TelephonyService Provider

Content Providers

WEATHER

NEWS

Dial 4112

Dial 4112

Dial 4112Forecast

Dating

AstrologyCustomer Care

Community

News

TV


Finally, a Common IP Triple Play Network Should Become a Platform For Continual Service CreationFinally, a Common IP Triple Play Network Should Become a Platform For Continual Service Creation

E-Commerce/Entertainment

IP Network

Community Security

Video Meetings

Video Dating

FamilyMonitoring

Local Content

Games

eHealthcareMedical alert and eDoctor

Community Services

Community Info

TimPhillips-Netcentrex.ppt

Technology

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