TIMOTHY M. BIZGA, DDS, FAGDd1ue90e5sp4tcv.cloudfront.net/3178/images/Asset306451_v1.pdf · 2017. 4....
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TIMOTHY M. BIZGA, DDS, FAGD
Transcript of TIMOTHY M. BIZGA, DDS, FAGDd1ue90e5sp4tcv.cloudfront.net/3178/images/Asset306451_v1.pdf · 2017. 4....
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TIMOTHY M. BIZGA, DDS, FAGD
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www.2thLectures.com
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ABOUT ME
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• “It might well be said of me that I have merely made up a bunch of other men’s flowers, and brought nothing of my own but string that ties them together in a bunch, which I gladly offer to you”
• Michele Eyquem de Montaigme
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Today’s Goals
• Improve Patient Care and the Experience
• Deliver applicable information
• Improve business results
• Have a great time
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“Tradition is not always a reliable
guide”~Anonymous
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M. Vujic Presentation Oct.
2014
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M. Vujic Presentation Oct.
2014
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Budget
• What is the average family budget, for dental expenses, annually?
$0.00
Dollars
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Yet they spent…
1.65 Billion
34 Billion
157.5 Billion
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Dentistry’s 8 Game Changers
1. The Recession
2. Changes in Patient Buying
3. More Dental Schools– 13 opened since 2008
4. Higher Student Loan Debt
5. Decrease in Insurance Reimbursements
6. Expansion of DSOs or Corporate Dentistry
7. Fewer Associateships Available
8. Delayed Retirement
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OPPORTUNITYISNOWHERE
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4 Keys To Grow Your Practice
1. Spend More on Marketing
2. Add Clinical Services to Your Treatment Mix
3. Keep a Close Eye on Expenses
4. Figure out HOW to Make Treatment LESS Expensive
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Adding Select Dental Services
• Brilliant Ways to Grow
1. Dental Implants
2. Adult Ortho
3. Sleep Apnea
4. Botox/Fillers
5. Cosmetic/Preventative Dentistry/ENDO
6. Robust Hygiene Program
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A Word on Change
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Cues to Human Behavior
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Rapport is Power
• Total responsiveness between people
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The Magic of Rapport
1. Rapport is created by feeling of commonality
2. Words are only 7% of communication
3. Matching and Mirroring
– Milton Erickson, MD
– People like people who are LIKE THEMSELVES; or how they would like to be
4. Style is more important that substance INITIALLY
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Quick Ways to Establish Rapport
• Mirror tone of voice• Tempo (NY city slickers v. Southern)• Volume• Key Words (magnificent v. fantastic)• Posture/Gestures• Pacing and Leading: ENTRAINMENT (clocks and
woman)• Facial expressions and eye contact• Breathing (you will feel what they feel)• Proximity• Touch
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How Does This Fit in a Digital World?
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10 Reasons People Resist Change-Study done by Stanford University
10. Too satisfied with the way things are9. Creates fear of the unknown8. Disrupts their normal routine7. The change was not their idea6. Creates fear of failure5. Purpose of change is unclear (the why)4. May mean they lose something personal they value3. Rewards in their mind do not match the effort the
change requires2. Requires additional commitment1. TRADITION
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Dr. Maxwell Maltz
• “Ideas and actions that are contrary to a persons belief system WILL BE REJECTED and NOT ACTED UPON”
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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwi3hJ6V2-7OAhUJLSYKHX1hA34QjRwIBw&url=https://yankeebarbareno.com/2012/09/05/slippery-rock-stagecoach-road-19th-century/&bvm=bv.131286987,d.eWE&psig=AFQjCNH7vcEDzb0bmOwl9lY6TsEtaFB-LA&ust=1472837960466379&cad=rjt
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Contact Info
• Dr. Tim Bizga• Like Dr. Tim Bizga on Facebook
• 2thLectures.com
• Email: [email protected]
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