1. Timmy Tees Tavern
By: Jacob Babcock

2. Target Your Clientele
90,000 strong at Football Games
Florida Students over 21
Sports Fans
3. 10 Factors Before Investing
Demographics
Economic situation
Income Level
Population
Ethnicity
Age
Universities
Major Sports Teams
Amount of Travelers
Climate
4. Studying The Market
Pink = TTTSRed = Football Stadium
5. Studying The Market
Gainesville, Florida
UF 3rd Largest Public University in U.S.
50,000 Students ; 340,000 Alumni
Other Major Athletic Programs
Basketball 2 NCAA Titles in recent years
City 122,000 People 11th Largest in Florida
6. Studying the Market
Climate
Average Temperature of 75 Degrees
Income
Median household - $28, 164
Median family - $44, 263
7. Atmosphere and Decor

Uniforms

8. Polos 9. Music 10. Upbeat, except for Wednesday Nights 11. Rap, Classic Rock, Sports Themed 12. Couples Night - Wednesdays 13. Slow Songs, Softer Beats