08-04-2023 SF Film

Facebook basicsChanges and opportunities

08-04-2023 SF Film

TimelineA few possibilities…

08-04-2023 SF Film

Cover Photo

•Premiere information•Release dates•Posters•DVD/Blu-ray covers

08-04-2023 SF Film

Pin to Top

•Premieres•Releases•Works well for vertical images

08-04-2023 SF Film

Milestone

•Add important dates•Theatrical premieres•DVD/Blu-ray releases

08-04-2023 SF Film

Highlight

•Highlight movies on the Timeline•Works well for press photos and videos•Uses horizontal images•Highlight Milestones for extra visibility

08-04-2023 SF Film

Photo albums

•Monthly DVD/Blu-ray releases•Single film press photos•Theme galleries

08-04-2023 SF Film

Individual photos

•Always include links to sales•Cinema tickets•Online retailers

08-04-2023 SF Film

Status updates with images

•Highlight movies•Shows up well in newsfeed

08-04-2023 SF Film

EdgerankHow Facebook decides what content users see in their newsfeed.

08-04-2023 SF Film

Affinity

This is the relationship between the user and the content creator.

What actions has the user taken in relation to the content creator.

Actions include clicking, liking, commenting, tagging and sharing.

08-04-2023 SF Film

Weight

This is the type of content or action. Everything is weighted proportionally.

Rich media is ranked higher than a link or a text status.

A user commenting is weighted higher than a user becoming a fan.

08-04-2023 SF Film

Time Decay

This is simply the age of the post and with time the post will disappear from newsfeeds

08-04-2023 SF Film

Rules and regulationsWhat’s not allowed….

08-04-2023 SF Film

Cover photos

•No web address•No call to action•No reference to Facebook features•No contact details

08-04-2023 SF Film

Share, Like, Win

You may not require that a user uses a Facebook feature in order to win a prize with monetary value.

•Like•Share•Comment•Upload photo

08-04-2023 SF Film

Promotions and competitions

All promotions or competitions must be in a third party application in order to adhere to Facebook guidelines.

08-04-2023 SF Film

The consequence!

Deletion of your brand page with no explanation and nopossibility of reopening that page!

08-04-2023 SF Film

Thank you!facebook.com/nikkisorensentwitter.com/nikkisorensenlinkedin.com/in/

nikkisorensen