Time HopperBristol

• Our children are not engaged nor intrigued by our history, the journey we have all been on

• 50% of schools spend one hour or less a week on history education

• History is being taught in a monotonous and non-participative way

• Dates, place, people, events to memorize!

The problem

Market research“History is boring” skater girls on college green  “The only place you can find out about history is in books” Snotty school kid with mother “I just tried to explain the history of the building behind you to my girlfriend but she got bored” Loved up geeza in castle park “Books are long and too heavy to carry about” young Michael, park street.   “Reading about history is quite boring and time consuming” scared teenager in park.

“I don’t have time to talk about books or history, I am busy” angry mother in Corn Street.  

91% of teens go online from a mobile device (PWC, 2014)

Two-thirds of young people spend four hours or more online per day (NCB 2015)

Children more likely to own a mobile phone than a book

The mobile phone is the most popular device for creative and activities – untapped opportunity to aid learning

We live in one of the most economically and culturally rich Cities in the world

Huge amount of content/assets available to inspire – but not easily accessible online

The opportunity

You are cordially introduced to Timmy.

13 years old

Chats to his mates

Spends his time online, Instagram, Youtube, games.

Hates school

Likes gaming

Always on his phone

“Tell me and I will forget, teach me and I may

remember, involve me and I learn”

 B.Franklin

The creative

The creative

The creative

The creative

https://invis.io/DY68Z8NN2

• Existing tour apps in Bristol - Romantic Bristol, Bristol Guide, Visit Bristol, City and Conflict, Banksy Bristol

Yet• No local history education targeted at a younger

audience• Apps are informative but no sense of fun or engagement• Not mobile optimised • No apps using Augmented Reality • Use of social and sharing is poor• No use push notifications to engage

The Competitor Landscape

The Business ModelAwareness• Schools• Peer to peer - hang-out where the kids are Snapchat, Instagram, Vine, You Tube • PR/search• Partners - Bristol City Council, Bristol Post, VisitBristol Commercialisation• Free app• Sponsorship, advertising• Proximity marketing – local restaurants, cafes • National Lottery, Heritage lottery fund, Arts Council England, VisitBristol• Affiliate model with kick backs from tourist hotspots• Wider opps - secondary audience (tourists), other locations.

1. Brings history to life through content that exists2. It’s fun and engaging3. Funding through combination of public and private

(partnership/sponsorship, grants)4. Opportunity to open up to wider audiences and

locations

Summary

ThanksThanks