Work Smarter with SEOTime Saving Tips to Drive More Sales

Katie Syk

SEO Team Lead

Meet Your Hosts

#SEOtimetips

SEO SpecialistAdrianne Beutnagel

SEO Team Lead

• SEO Factors• On-page SEO• Off-page SEO• Violations to Avoid

• Time Saving Strategies• Weekly SEO Timelines

Today’s Agenda

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• SEO: search engine optimization

• Search engines

• Users

• Three important concepts

Main Players in SEO

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Reminder: please send in questions

at any time!

On-Page SEOBehind the Scenes Variables

• Keyword-rich

• Most important on-page SEO factor

On-Page SEO –– Title Tags• Keyword selection

• What are users searching for?• Competitor research

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On-Page SEO –– Meta Description

• Elevator pitch for your page

• A couple of sentences long

• Include a call to action• Your chance to stand out

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On-Page SEOContent Visible on the

Page

• Content that appears on the page

• General description

• The page contents

• Your business

• Usually 150 - 250 words

• Weave keywords into the content

On-Page Content

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• The main gateways where users enter your site

• Home page

• Category pages

• Even some popular products

• Example: Floor lamps landing page

On-Page Content -- Landing Pages

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• Headline for your page

• Better understanding of your page’s relevancy

• Can be easily coded into a page

• Learn more here

On-Page Content -- H1s

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• Encourage users to take action (like a purchase!)

• Users can easily navigate to where they can take that action

On-Page Content -- Calls to Action

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• Descriptions that answer questions• Paragraphs vs. bullets

• Unique to your website

On-Page Content -- Product Pages

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• Example of a page with short, bulleted description

• Length depends on what your customers need!

• Avoid manufacturer descriptions• Reviews

On-Page Content -- Product Pages

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On-Page SEOUser Experience

• 15% of online orders were made on mobile phones – Q3 2015

• Responsive sites: adapt to your screen size

• Volusion offers free responsive templates

User Experience -- Mobile Friendly

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• Important to have clear, logical navigation structure

• Helps users & search engines understand your site

• Bots can more easily crawl

• Sitelinks

User Experience -- Navigation

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• Be careful for “shop” categories

User Experience -- Navigation

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On-Page SEOTips and Takeaways

Don’t forget to send any questions you have!

• Prioritize landing pages

• Create unique product descriptions

• Use a responsive template• Volusion has free & paid

options

• Ensure your navigation makes sense

On-Page Tips & Takeaways

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Off-Page SEONetwork with Other Sites

Don’t forget to send any questions you have!

• Any type of content that you will create• On page content• Blogs• Videos• Social media

• Take the time to plan a content strategy

Off-Page SEO - Content Strategy

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• Include all the content you want to produce

• Will help you stay on track when business is booming

• Example: March Madness

• Insert content calendar example, which we are getting from the team (possibly)

Off-Page SEO - Content Calendar

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• Choose your platform(s)• Where are your customers?

• Competitor research

• Where are your competitors?

• Look at what they’re doing

• Test out different types of posts

• Diversify!

Off-Page SEO - Social Media

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• Engage with your customers• Questions• Complaints

Off-Page SEO -- Social Media

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Reminder: please send in questions

at any time!

• YouTube is a search engine too!

• What do your customers need?

• Utilize every available field within YouTube

Off-Page SEO -- Video Optimization

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• Embed the video on your site

• Increases user time on site

• Transcribing: additional content

• Great way to get people talking about your products

Off-Page SEO -- Video Optimization

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• Create linkable content• Answer customer’s questions• Example: shoe sizing• Address every part of the sales

funnel

• Attend conferences and trade shows• Authority & Credibility• Be the expert!

Off-Page SEO -- Link Building

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• Industry influencers• People who run active blogs• Lots of followers• Interests related to your products

• Reach Out!• Are they willing to review?• Offer their following a discount

• Continue to Network• Keep up those relationships

Off-Page SEO -- Link Building

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• Local SEO• For brick & mortars

• Keep up with local events• Celebrations• Charitable events• Community outreach

• Include locations on your site• Separate page for each

location

Off-Page SEO -- Link Building

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Off-Page SEOTips and Takeaways

Don’t forget to send any questions you have!

• Create a content calendar

• Write down short term, attainable goals

• Spend time on social media and link building efforts

Off-Page SEO --Tips & Takeaways

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Reminder: please send in questions

at any time!

SEO Pro TipsViolations to Avoid

Don’t forget to send any questions you have!

• Keyword stuffing: filling your content with tons of keywords

• Content is less readable & less user friendly

• Your site appears lower quality

• Search engines don’t want to be manipulated

Violation: Keyword Stuffing

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• Will make your site look untrustworthy

• Links should be earned, not bought

• Easy for search engines to spot

Violation: Paying for Links

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• Too little content on your site

• Both search engines & users need high quality, descriptive content

Violation: Thin Content

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SEO Pro TipsTimelines and Schedules

Don’t forget to send any questions you have!

• Google Analytics• DIY in Volusion

• Take care of settings - SEO Bootcamp

• Set up social media profiles

First Things First...

Reminder: please send in questions

at any time!

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• One Hour: Optimize One Page

• Thirty Minutes: Social Media

• Thirty Minutes: Reach Out

SEO Timeline: 2 Hours per Week

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• Two Hours: Optimize Two Pages

• One Hour: Social Media

• Thirty Minutes: Read Up

• Thirty Minutes: Reach Out

• One Hour: Additional Content Creation

SEO Timeline: 5 Hours per Week

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• SEO is ongoing! So make it a part of your routine.

• Regardless of how much time you have, you can fit SEO improvements into your weekly schedule

In Conclusion...

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• Free setup on 6-month commitment or 3-month prepaid plan

• Contact us to learn more(877) 591-7006

SEO Promotions!

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Thank You!Any Questions?