1. 7 Time-Saving Marketing Hacks from HubSpots Insiders Pro Tips for Optimizing Your Next Campaign Bill King and Ari Plaut, HubSpot 2. Bill King @inboundy Senior Customer Success Manager Premier Services Team 3. Ari Plaut @ariplaut Senior Customer Success Manager Premier Services Team 4. #marketinghacks 5. Want to start hacking? Talk to your Premier CSM today. 6. Agenda 1 Four HubSpot Hacks with Ari 2 Three Non-HubSpot Hacks with Bill 3 Conclusion/Resources 7. 1 Four HubSpot Hacks 8. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk 9. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk 10. Problem: My blog isnt getting us enough leads. 11. Solution: Test out slide-in CTAs on your blog 12. 192% Fact: When we tried this, we increased CTR by 13. So How do we do it? 14. Execution: 15. Execution: 16. Execution: Wherever youd like the CTA: At the bottom: 17. In Your Template: Add an HTML Module underneath the Blog Content: 18. In Your Template: Paste Code Sample B into the HTML module, and save. 19. In Your Stylesheet: Add Code Sample C at the bottom: 20. And thats it! 21. Pro Tip: If youre a Professional or Enterprise user, utilize a smart CTA as a slide-in to provide the most relevant offer. 22. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk 23. Problem: Reporting my marketing data to my team is such a hassle 24. Solution: Configure automated reports to be dropped into your inbox on the regular 25. Execution: 26. Execution: 27. Execution: 28. Sample Use Cases from the Premier Services Team: Email your boss your monthly traffic numbers Email your Social Media team the number of leads generated from Social in a given week. Email your PR team a report on visits from inbound links. Email your Marketing team a list of your companys most-converting offers each week. Email your copywriters a list of the blog posts that generated the most leads every month. 29. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk 30. Problem: My systems dont all talk to each other. 31. Solution: Use Zapier to plug HubSpot into over 300 other tools. 32. Example: Bring your Eventbrite data automatically into HubSpot 33. Execution: 34. Execution: 35. Execution: 36. Execution: 37. Execution: 38. Execution: 39. Execution: 40. Execution: 41. Execution: 42. Execution: 43. Execution: 44. How Eventbrite Integration makes Send reminder emails before the event, from HubSpot Nurture attendees after the event. Create Social Monitoring streams to track Twitter activity of attendees during the event. Create Smart CTAs to show event attendees a special discount on you website 1+1=3 45. Other Great Use Cases from the Premier Services Team: Bring purchasers from WooCommerce to HubSpot for cross-sell emails Create a new row in a Google Spreadsheet with every new HubSpot form submission, to aggregate data for your team. When a new Trello to-do card is created, create a task in HubSpots calendar Set a HubSpot calendar task when a new movie comes into theaters (via Rotten Tomatoes) 46. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk 47. Problem: I wear a lot of hats, and dont have enough time to devote to Twitter publishing. Im not Guy Kawasaki 48. Solution: Schedule your messages in bulk ahead of time. 49. Execution: 50. 2 Three Non-HubSpot Hacks 51. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 bubbl.us 52. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us 53. Problem: How do I leverage social media to build my brand? 54. Solution: Use BuzzSumo to identify the right people & opportunities 55. Execution: 56. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us 57. Problem: Im not a graphic designer but I need to make my content look good! 58. Solution: Canva is an easy to use design & content creation solution 59. Execution: 60. Execution: 61. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us 62. Problem: Complex workflows can be challenging 63. Solution: Collaborate, plan & execute them easier with bubbl.us 64. Execution: 65. Execution: 66. Heres what we covered Slide-in CTA Email Reports Zapier Social Bulk Scheduling 67. Heres what we covered Buzzsumo Canva Bubbl.us 68. THANK YOU 69. Want to start hacking? Talk to your Premier CSM today. 70. Resources HubSpot Hacks: Slide-in CTA Email this Report Zapier Getting Started Zapier -- Examples Bulk Social Scheduling 71. Resources Non-HubSpot Hacks: BuzzSumo Canva Bubbl.us