Time for mobile_is_now
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Time For Mobile Is Now ROBERT DOUEK -‐ HEAD OF MOBILE SALES AND OPERATIONS, GOOGLE FRANCE
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Un succès fulgurant : les prévisions
2012
Desktop Mobile
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Un succès fulgurant : la réalité
Q4 2010
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4 4
79%
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Un succès de masse en France
Source : Médiamétrie Mobile Lens Avril 2011 / Google Study April 2011
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concerné
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Applications
Navigation
Vidéo
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Navigateur vs App : Match nul !
� � -‐ � � � � A� � � � � � � � � BFMF� � � � � � � � � � �� � � � � � � � � HD� I � � � � D� � � D� � � � � � � � � � � � BFMF�
Ont utilisé un Navigateur
Ont utilisé une Application (Hors Jeux)
29% 28%
36% 34%
EU 5 US
93%
des utilisateurs d’application utilisent aussi leur navigateur (EU 5)
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Le Search mobile, réflexe pour naviguer
225%
Sou
rce:
Goo
gle
Inte
rnal
Dat
a
� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
Croissance des requêtes Q1 2011 vs Q1 2010
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YouTube mobile
200 millions de vidéos vues par jour dans le monde
2ème site vidéo au monde (après YouTube desktop)
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So Lo Mo � � � � �� � � � � �� � � � � � � � �
Social Local Mobile
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� � � � �� � � � �� � � � � �� � � � � � � � �
Social � � � � � � � � �
40% des tweets sont mobiles
« Soderling »
Source : Twitter CEO Dick Costolo, at CES (Jan 2011)
So
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Lo � � � � �� � � � �� � � � � �� � � � � � � � �
Local � � � � � � � � �
50% de l’usage de maps est mobile
11, rue Berryer 75008 Paris - France Hôtel Salomon de Rothschild
Source : Google internal
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Mo � � � � �� � � � �� � � � � �� � � � � � � � �
Mobile � � � � � � � � �
De nouvelles interfaces homme / machine
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Mobile is easy easy
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Des solutions pour chaque usage
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Créez un site mobile
dédié
Pensez Local
Dialoguez différemment Testez Mesurez
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Le succès sur mobile en 5 étapes