Time for Clear Colors to Shine · The Colors from Nature® portfolio covers the full rainbow of...
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COLORS FROM NATURE ® CLEAR EMULSIONS 844-441-FOOD | [email protected] | adm.com/food Unlocking Nature. Enriching Life. Time for Clear Colors to Shine Social media is driving brands to be more creative with color to differentiate themselves and let their food design shine. Consumers want the bright, fun foods they love, but are more conscious about what they ingest. We’ve heard them loud and clear: colors from natural sources are key. For a long time, colors from natural sources were difficult to use and formulate with, especially in applications where a see-through appearance is required such as sport drinks and flavored sparkling waters. Count on ADM to meet formulation challenges head on and to deliver cleaner labels for your consumer every time. THE SCIENCE OF CLEAR EMULSIONS Formulating with naturally sourced colors in beverages can be challenging. ADM has the solution with our patented clear emulsion technology. These clear emulsions transform the intrinsic solubility of naturally sourced raw materials into easy-to-use color emulsions. Available in oil-in-water or water-in-oil systems, our patented clear emulsions will help you formulate heat and light stable colors without opacity, to deliver products that delight consumers and meet their clean label demands. 1 Emerald Publishing, “Impact of Color on Markeng” 2-3 Hendry, G.A.F., and Houghton, J.D., Natural Food Colorants (1992) 39-40 Consumers assess products within 90 seconds. Over 60% of assessment is based on color. 1 Color is a subconscious quality indicator. 3 Visual percepon & taste are linked in the consumer’s mind. 2
Transcript of Time for Clear Colors to Shine · The Colors from Nature® portfolio covers the full rainbow of...
COLORS FROM NATURE®
CLEAR EMULSIONS
844-441-FOOD | [email protected] | adm.com/foodUnlocking Nature. Enriching Life.
Time for Clear Colors to Shine
Social media is driving brands to be more creative with color to differentiate themselves and let their food design shine. Consumers want the bright, fun foods they love, but are more conscious about what they ingest. We’ve heard them loud and clear: colors from natural sources are key.
For a long time, colors from natural sources were difficult to use and formulate with, especially in applications where a see-through appearance is required such as sport drinks and flavored sparkling waters. Count on ADM to meet formulation challenges head on and to deliver cleaner labels for your consumer every time.
THE SCIENCE OF CLEAR EMULSIONSFormulating with naturally sourced colors in beverages can be challenging. ADM has the solution with our patented clear emulsion technology. These clear emulsions transform the intrinsic solubility of naturally sourced raw
materials into easy-to-use color emulsions.
Available in oil-in-water or water-in-oil systems, our patented clear emulsions will help you formulate heat and light stable colors without opacity, to deliver products that delight consumers and meet their clean label demands.
1Emerald Publishing, “Impact of Color on Marketing”
2-3Hendry, G.A.F., and Houghton, J.D., Natural Food Colorants (1992) 39-40
Consumers assess products within
90 seconds. Over 60%
of assessment is based on color.1
Color is a subconscious
quality indicator.3
Visual perception &
taste are linked in the consumer’s
mind.2
844-441-FOOD | [email protected] | adm.com/foodUnlocking Nature. Enriching Life.
The Challenge vs. The Market Needs
The food and beverage industry continues to move away from artificial colors.
But, some naturally sourced colors have characteristics that can limit their use such as solubility.
Whether working in a water or oil-based system, some naturally sourced colors need to be emulsified so they can be incorporated.
Typical emulsions have a cloudy appearance which presents a big challenge when transparency is needed in an application such as in flavored waters or oils.
Patented Clear Emulsion Technology
Maintaining emulsion stability is a significant challenge for the beverage industry when working with natural colors. Broken emulsion can bring undesirable results such as cap staining, neck
ring in the bottle and color precipitation.
The SolutionWith our patented clear emulsion technology, we’re able to transform the intrinsic solubility of natural raw
materials into easy-to-use color emulsions without opacity, so our Colors from Nature® may be used across a wide range of applications where transparency is required.
fats & oilsflavored & functional
sparkling water
sports water
COLORS FROM NATURE®
CLEAR EMULSIONS
844-441-FOOD | [email protected] | adm.com/foodUnlocking Nature. Enriching Life.
ADM’s Patented SolutionADM color development experts understand the chemical complexities of possible interactions with
naturally-derived colors. We constantly study the chemical characteristics of naturally sourced materials in food and beverage applications, to develop and provide technologies that protect and stabilize the color
formulas to achieve the best functionality and performance.
• Appealing color palette from yellow to orange
• Clear transparent appearance
• Even color distribution
• Water soluble & oil soluble
• No rings or cap stains
• Naturally Sourced
• Prevents separation through shelf life
• Enables mixture of 2 or more immiscible liquids
• Cost-effective and easy to use
• No precipitation
• No need to use co-solvents
• No off-flavors in the final product
• Non-GMO and FDA-approved
• Supply chain excellence and quality
KEY PRODUCT FEATURES/BENEFITS
AN EMULSION FOR EVERYTHING
More Applications, More Benefits
CLEAR EMULSIONS Clear emulsions are ideal in applications where transparent appearance is desired. Food and beverages that can be formulated with ADM’s unrivaled patented clear emulsions include:
ADM Colors from Nature® have the industry-leading expertise in emulsion technology. We offer an array of choices so you can create products consumers will crave.
COLORS FROM NATURE®
CLEAR EMULSIONS
844-441-FOOD | [email protected] | adm.com/foodUnlocking Nature. Enriching Life.
ADM DELIVERS FOR YOUADM unlocks the beauty of nature. The Colors from Nature® portfolio covers the full rainbow of colors, providing beautiful solutions consumers will love across all applications spaces. Starting from nature, we globally source fruits, plants, and vegetables from long-term partners and use our own proprietary extractions and blending techniques resulting in the highest quality, stable, and vibrant color solutions to meet your needs. Count on us to meet any formulation challenge head on and to deliver for you and your consumer every time.
ARCHER DANIELS MIDLAND COMPANY DISCLAIMS ANY AND ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, AND SPECIFICALLY DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. OUR RESPONSIBILITY FOR ANY CLAIM IS LIMITED TO THE PURCHASE PRICE OF MATERIAL PURCHASED FROM US. CUSTOMERS ARE RESPONSIBLE FOR OBTAINING ANY LICENSES OR OTHER RIGHTS THAT MAY BE NECESSARY TO MAKE, USE, OR SELL PRODUCTS CONTAINING OUR INGREDIENTS. ANY CLAIMS MADE BY CUSTOMERS REGARDING INGREDIENT TRAITS MUST BE BASED ON THE SCIENTIFIC STANDARD AND REGULATORY/LEGISLATIVE REQUIREMENTS OF THE COUNTRY IN WHICH THE FINAL PRODUCTS ARE OFFERED FOR SALE.
Keeping It All TogetherOften stability issues arise when mixing different emulsion systems together—like flavors and colors—due
to ingredient interactions or incompatibility. At ADM we take a holistic approach to colors and product development, and we know what it takes to create characterizing flavor and color combinations that
consumers prefer.
Partner with ADM for solutions using our range of patented clear emulsions and our wide portfolio of complementary ingredients to develop food and beverage solutions that
consumer prefer.
