Tim Rau (3DEXCITE, Dassault Systeme): Engineered Excitement - From CAD to AR/VR Experience
17
3DEXCITE [email protected] DS VIRTUAL VISION the magic behind 3DEXCITE Tim RAU [email protected] Engineered Excitement
-
Upload
augmentedworldexpo -
Category
Technology
-
view
137 -
download
3
Transcript of Tim Rau (3DEXCITE, Dassault Systeme): Engineered Excitement - From CAD to AR/VR Experience
3DEXCITE | Business Strategy Partner
$3.2Bn DASSAULT SYSTEMES
Marketing in the Age of Experience. Sustainable, game changing innovation
EXCITEMENTENGINEERED
Data, Content, Technology, Ecosystem,
3DEXPERIENCE® Platform
15OFFICES
Globally close to our clients, their partners,
& their consumers
750 3DEXCITERSThe best people
to serve the most demanding markets
FOUNDEDIN 1999
Unmatched levels of industry knowledge,
experience and insight.
MARKETINGIN THE AGE OF EXPERIENCE
THE SOLUTION
THE SOLUTION
pluginmanager
configmanager
assetplayer
webserviceinterface
ruleengine
modelstate
systemstate
abstractrenderinterface
moviesimagesdocuments
THE SOLUTION DESIGN
THE USER EXPERIENCE
THE CONTENT CREATION
THE VIRTUAL GARAGE
THE MASTER MODEL
Full model configuration possibilities
Technical validity
Offer codes
Viz BOM
Material
Enrich Design & Engineering Data
Sellable
Market 1Channel
Market 2
Channel
Channel
Filter Down to 100% Correct Visual
Constant Iterations to update and refine
Master Model
Softparts geo
CAD geo
Design
Market 1
ChannelChannel
Complexity grows by > 4000% Filter the correct oneof a billion possibilities
THE CONTENT CREATION
ExperienceProduceEnrichSource
• Availability• Identification• Correctness• Actuality
• Howtoharvesttherightdataandinformation?
Challenges
Keyquestion
• Completeness• Creation• Lifecycling• ProductValidation
• Howtocompletethevirtualproducttomakeitadigitalclone?
• Scalability• Logistics• Consistency• ProductionQA
• UserExperience• Innovation• Continuity• CustomerApproval
• Howtoreducethetimetoassetandkeepprocessreliability?
• Howtoengageseamlesslythroughoutthecustomerjourney?
What’srequiredtoenableMarketing&Salesexperiences?
Stage
• Creativity• BrandLanguage• CorporateIdentity• VisualValidation
• Howtorespectallvisualrequirementstowardstheproduct?
Deploy
• Distribution• Preparation• Packaging• Throughput
• Howtosupplyallmediachannelsefficientlyandconsistently?
THE CONTENT CREATION
Modelling of Softparts
Universal Data Model
3rd party distribution
Information Harvesting
ConversionVariant
Creation Material & Geometry
Material Information Gathering & Material
digitalization
Data Prep & Creation
Documentation
Virtual Product Build-up
UDM Preparation
Conversion & Inventory
Staging
Look/ Feel & Animate
Data & Model Preparation
Geometry
Structure
Codes
Material
Customer Systems
Prod
uct C
orre
ctnes
s Vali
datio
n
Viz Data Model
Visu
al Va
lidati
on
EXPERIENCE
Custo
mer A
ppro
val
Deploy to System
DeltaGenProduction
Deployment
UDM
Inter
face
CleaningTesselationUV Assign-
ment
EnvironmentCreation
Source Enrich ExperienceStage & Produce
Staging
THE CONTENT CREATION
Objects
DrawcallsTriangles
TextureSizes
GPUmemory
THE CONTENT CREATION
Modelling of Softparts
Universal Data Model
3rd party distribution
Information Harvesting
ConversionVariant
Creation Material & Geometry
Material Information Gathering & Material
digitalization
Data Prep & Creation
Documentation
Virtual Product Build-up
UDM Preparation
Conversion & Inventory
Staging
Look/ Feel & Animate
Data & Model Preparation
Geometry
Structure
Codes
Material
Customer Systems
Prod
uct C
orre
ctnes
s Vali
datio
n
Viz Data Model
Visu
al Va
lidati
on
EXPERIENCE
Custo
mer A
ppro
val
Deploy to System
DeltaGenProduction
Deployment
UDM
Inter
face
CleaningTesselationUV Assign-
ment
EnvironmentCreation
Source Enrich ExperienceStage & Produce
Staging
Marketing relevantsimplification
150%Global marketing model
Effective poly-reductionby Nurbs on demand/ /
DELTAGENROBOT
DELTAGENHUB
CATIA V4
CATIA V5
3DEXPERIENCE
SOLIDWORKS
AutoCAD
JT
NX
Iges
Step
Rhino
ProE
FBX
Inventor
Maya (Hub only)
STL
XPDMXML
PDM/PLM
CAD/polygon
Material
Configuration
Meta data
MATERIALASSIGNMENT
META DATAENRICHMENT
DATA OPTIMIZATION
VARIANTDEFINITION
PRODUCT ANIMATION
PRODUCTCORRECTNES
REVIEW
REALTIMEGATEWAY(+ VR | AR)
OFFLINEGATEWAY
CGI | VFXGATEWAY
CONVERSION STRUCTURE+GEO PREP
/PIPELINE
UNITYUNREAL 04|2018
MAYA
FBX
