Tim Lewis

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About Me

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Agenda The Onboarding ProcessMy Retail Experience Bayer HeadquartersMy Big Idea Final Thoughts

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Learning Objectives 1. Boost sales

2. Gain a broader knowledge of my territory’s business.

3. Solve problems efficiently

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The Role of a Coppertone Intern

1. Interaction

2. Maximize product distribution and placement.

3. New opportunities to increase awareness of Coppertone.

4. Point of purchase (POP) materials

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r

Impact of the iPad

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ARTS Touch

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SPARC

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• Walmart (6)

• CVS (4)

• K-Mart (2)

Northern New Jersey & New York City

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Walmart

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Challenges In Walmart

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The Impact of Location

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Walmart Coppertone Sales

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$-

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

May June July

Coppertone Sales2015 2016

Source: POS Data Reporting thru July 15, 2016

-44.8%

-46.4%

-47.7%

Walmart Coppertone Sport Sales

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$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

May June July

Coppertone Sport2015 2016

Source: POS Data Reporting thru July 15, 2016

-13.5%

+11.7%

+11.6%

CVS

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CVS Coppertone Sales

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May June July0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Coppertone Business2015 2016

+1.6%

+2.3%

Source: POS Data Reporting YTD thru July 16, 2016

-17.0%+19.3% Improvement

K-Mart

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Tools Used to Reflect 1. Relationships

2. Watching my work in “action.”

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Shopper Marketing: June 8th The success with Finding Dory

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Visual Merchandising: June 8th

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Customer Development: June 22

“Good teams have great players, great teams have great teammates..”

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Category & Shopper Solutions: June 22

“Take care, take control, take charge…”

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Executive Lunches

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Natalie Bartner & Don Kerrigan

• Great advice for my career

• Making the most out of this experience

Partnership Opportunity • YETI has grown substantially over the

past few years

• Very popular among millenials and hardcore outdoorsmen

• Seeking to target more “casual” outdoorsmen as well as older generations such as parents

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The Benefits of This Partnership

• “We need to do a better job of communicating the benefits of our products to younger consumers..” –Natalie Bartner

• Millenials need something tangible, this will get them to purchase Coppertone.

• Will make sunscreen “cool” to use

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Expansion

• YETI has strong presence in sporting goods and outdoor retailers

• Expand distribution of Coppertone

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Product Innovation Coppertone for the Winter Months

Protects against chapping wind and sun

Wind and cold protection comfort cream

Lip Therapy & Lip Balm

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The Impact of Being a College Athlete

• Teamwork

• Time Management

• Competition

• Never Satisfied

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Final Thoughts

• Beyond Grateful for this opportunity

• Having a voice

• Culture & Teamwork

• Giving back to the community

• Learned more than I ever imagined

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THANK YOU

• Scott Moore • Shawn Fisher • Iris Hammerman• Mike Hagedorn • Ariel Shaw • Lisa Dreher• Greg & Lindsay• Other Interns

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QUESTIONS?