Tim Hortons CSR

download Tim Hortons CSR

If you can't read please download the document

Transcript of Tim Hortons CSR

Brown

Tim Hortons Corporate Social Responsibility

Over the past 4 and a half years, we have been working on implementing a meaningful structured and long-term partnership with the Aboriginal community

Aboriginal Relations

Our Aboriginal relations philosophy, strategy and programs are guided by the following principles:- our programs must be sustainable; have a clear benefit; community based; and must be supported by the Aboriginal Community.

Horizons

We call our Aboriginal Relations Strategy and program outreach Horizons. Horizons was chosen as the signature name to represent Tim Hortons relationship with the Aboriginal Community. It reflects a bright future, new interests and experience, achievement and a quest with no limits.The accompanying graphic brings together a number of important elements.

Symbolic Meanings

Central to the logo is a vibrating drum the Indigenous symbol of communications, ceremony and celebration. Within the drum circle, the bursting sun signifies strength, opportunity and the energy of life. Mother Earth is represented by the warm colours of the rich soil.The Eagle Feather honors the First Nations Infinity symbol honors the Metis and the Inukshuk honors the Inuit

Education

Our education efforts are centered around raising awareness of the issue and opportunities facing the aboriginal community, within the Tim Hortons Family.

Education

With the assistance of Millbroke First Nations of Truro, Nova Scotia, we developed a comprehensive online training program for our Restaurant Team Members and Corporate Employees.2 modules cover workplace diversity and cross-cultural Aboriginal awareness.

Education

In 2011, we had approximately 37,700 Restaurant Team Members complete Aboriginal awareness training and since 2009, over 157,700 Restaurant Team Members have completed this training

Empowering Youth

In line with our focus on children and youth at Tim Hortons, we are passionate about empowering Aboriginal youth in Canada. We support Aboriginal youth programming at our Tim Hortons Childrens Foundation Camps.

Aboriginal Youth at Camp

The Tim Horton Children's Foundation invites youth, both Aboriginal and non-Aboriginal, to attend one of our six camps throughout the year. In 2011, over 1,600 Aboriginal youth attended our camps for structured learning.

First Nation Tribes

We have welcomed many First Nations and youth-serving organizations from across Canada:Eskasoni First Nation, Mi'kamq First Nation, Lac La Croix First Nation, The Native Youth Advancement with Education Hamilton, and Native Child & Family Services of Toronto are just a few to name.

Economic Development

Our Economic focus area is centred on building restaurants on traditional lands as well as encouraging the inclusion of Aboriginal Restaurant owners.

Economic Development

In December 2010, we opened for the first time in Iqaluit, Nunavut, and as of 2011, we had 11 restaurants located on reserves, and 4 restaurants were Aboriginally-owned, 3 in Canada and 1 in the US.

Employment

We have long been recognized as a first job employer for youth and a provider of the on-the-job training. The fastest growing youth demographic in Canada is Aboriginal youth.We are continually boradening our understanding of cross-cultural differences and removing any possible barriers to employment.

For more information please visit www.timhortons.com

For more information, please visit www.timhortons.com