Tim Burgess General Manager, Tourism Bay of Plenty New Zealand Applied Business Conference.
Transcript of Tim Burgess General Manager, Tourism Bay of Plenty New Zealand Applied Business Conference.
Tim BurgessTim BurgessGeneral Manager, Tourism Bay of PlentyGeneral Manager, Tourism Bay of Plenty
New Zealand Applied Business Conference
Tourism
• Employs 1 in 10 people• New Zealand’s largest export earner, $6.5
billion per annum• Generates $372 million per annum to local
economy• 2.37 million international visitors
Source: www.tourismresearch.govt.nz
The role of an RTO
• 25 RTOs throughout the country• Marketing domestically and internationally• Includes destination management role
(SmartTourism)• Funded by local government
Opportunities
• Relationship building• Research • Live assignment• Staff development
Relationships
• Relationships that benefit all parties• Career opportunities• Building on success • Wider skills to draw on, e.g.
translation
Research
• Visitor Satisfaction survey• Airport users survey
Visitor Satisfaction Survey
• Planning – questionnaire through to report • Agencies involved - Key Research, RTO,
BOPP, Braincell Creative, i-SITEs and industry
• Resources from all parties - time, videos, jackets
• Outcomes – credible data, practical experience and confidence for future
Airport Survey
• Two weeks at Tauranga airport with 6am starts - dedication
• Questionnaire development between airport, RTO and BOPP
• Useful data to assist business decisions, clear trends established
Staff Development
• Former student in marketing/admin• Commercial manager former student
now studying degree papers• Provides inspiration to existing staff
Conclusion
• Win-win situation• Raises profile and credibility for both
parties• Planning is integral, as is confidence
in each other• Useful, tangible outputs