Tim Andren Social Media 102309
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Social MediaAs easy as One – Two – Tweet!
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Goals:·To define social media·Explain how it evolved
(so we know how to use it)·Help you begin to apply it
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1. What is social media?
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Simple Definition:The social internet
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Let’s get deeper…
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Tools and applications that enable connectivity and sharing.
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Social Media traits:·Social
·Real-Time·Shared Media·Shared Ideas
·Computer or Phone
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A picture is worth a thousand words
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Platform Names
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Social MediaPlatform Types
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Social Network:
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Social Network: ·Connect w/ friends
·Share thoughts, ideas·Join groups
[Facebook, Myspace]
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Blog:
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Blog:Social journal
[Richard Branson, Huffington Post, Perez Hilton]
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There’s a blog for just about every subject know to mankind,
including….
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Funny cat pictures!
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Micro Blog:Text and media (photos, videos)
publishing to small or large groups
[Twitter]
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Media Sharing:
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Media Sharing:
Share photos, videos, etc.[YouTube, Flickr]
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Other Social Media types:
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Other Social Media types:·News
·Bookmarking ·Message Boards / Forums
·Chat / IM·Text / SMS
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2. How did we get here?
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How did we get here?
Advent of broadband, wireless internet, laptops
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How did we get here?
The mobile phone and smart phone adoption
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How did we get here?
User interface has become simpler, Google has set the
standard
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How did we get here?
Humans are social creatures. They demanded it!
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How did we get here?
People have been empowered. User generated content is king.
[…but make it meaningful]
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Social Media is the whole reason we
flocked to the internet!
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3. Why is social media important to you?
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Why is social media important to you?
People are using their computers for entertainment.
[Hulu, YouTube, Facebook Updates, etc.]
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Why is social media important to you?
People have been working, networking, publishing,
researching and just about everything else on their computers for years…
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…the difference now is that they're connected and creating
their own media.
[Hint: Huge career ed opportunity here]
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Therefore, the old advertising model has changed
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Why is social media important to you?
You can’t just rely on TV/Radio/Print any more.
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Facebook is nearing 100 Million users in the U.S. alone!
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Linkedin just reached over 50 Million users worldwide
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Social Media is where the eyeballs are
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Social Media is where the eyeballs are
…and it’s still growing.
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Let’s get human
…from eyeballs to faces
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Social Media Marketing Spend to Hit $3.1 Billion by 2014
Source: Forrester Research, Inc.
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4. How are companies using social media?
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Pearson Story:
How we use Social Media to leverage our Brand
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Reinvent our business and recognized that people are
shifting the way they discuss, read and share news and
information
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Begin with connecting at conferences in a way different than Pearson has in the past
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One-on-One relationships are more powerful than not sharing.
People want to see inside the company and learn more about
their people and products.
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Pearson used Social Media to “Personalize” who we are
(videos) and draw folks to our booth at CCA conference
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Pearson at CCA: Pre Event postcard/Tweets during conference/WII Fit/Prize
Winners
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Stay Connected and Build Community
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Work backwards
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Work backwardsListen don't push!
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Listening allows you to:·conduct a focus group
·test products·get participation in building
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5. How can social media be used in education?
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Think of social media as a 'communications tool'
for your company
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Other Social Media uses:-Marketing-Admissions
-Financial Aid-Academics
-Career Services
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Social media ideasin Marketing
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Marketing Ideas:
Idea #1 Post about relevant career trends in the news:
CNN.com reported that Telecom Network Engineers has 53% job growth over the next 10 years
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Marketing Ideas:
Idea #2 Uploading graduate testimonials to YouTube,
Facebook, etc..
Don’t forget to get your waiver!
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Social media ideasin Admissions
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Open House Idea: Branford Hall Career Institute tweets:
“We’ll be hosting an Open House this Saturday from 9 am – 12pm
#branfordhall”
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Social media ideasin Financial Aid
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Financial Aid idea: Your school can broadcast important info
“The new financial aid award year will be starting July 1. Stop by to pick up your new FAFSA.
#yourschool”
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Social media ideasin Academics/Education
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Academics/Education ideas:
-Posting relevant videos to YouTube, TeacherTube, etc.
-Use of channels -Communicate about campus happenings
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Social media ideasin Career Services
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Career Services idea #1:
“Employer fair this Friday at DCU. Stop by for resume tips and freshen up on your interviewing
skills. #careered”
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Career Services idea #2:
Use LinkedIn to connect with employers.
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Social media
Humans doing what they do best.
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Tim Andren – Vice President360 Strategic Marketing
Sally Bemis – President360 Strategic Marketing